KidKraft vs Tender Leaf Toys:Which is more popular?
In September 2026, Tender Leaf Toys had more branded searches than KidKraft among dollhouse brands in New Zealand. Tender Leaf Toys had about 70 branded searches, while KidKraft had 20. Tender Leaf Toys made up 1.8% of all dollhouse brand searches we track, and KidKraft accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about dollhouse brands, KidKraft and Tender Leaf Toys each appeared in three of the five answers. KidKraft and Tender Leaf Toys were each mentioned first in two of the four answers.
Who do people search for more?
Tender Leaf Toys, about 4 searches for every 1 for KidKraft
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top dollhouse brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KidKraft was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tender Leaf Toys was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. KidKraft and Tender Leaf Toys were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hape4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Le Toy Van4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Tender Leaf Toys3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KidKraft3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fisher-Price0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Melissa & Doug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dollhouse brands
5 answers
Asked ChatGPT
“Which dollhouse brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dollhouse brands in New Zealand?”
Asked ChatGPT
“What's the best dollhouse brand in New Zealand for a child’s playroom?”
Searched Google, AI Overview
“dollhouses nz”
- 1Hape
- 1
Searched Google, AI Overview
“wooden dollhouse”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is KidKraft or Tender Leaf Toys more popular in search?
This chart shows how often people search Google for KidKraft and Tender Leaf Toys by name. Each line represents a brand's share of searches for all seven dollhouse brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tender Leaf Toys, KidKraft. The figures are in the table below the chart.
View monthly share of searches table
| Month | Little Tikes | Fisher-Price | Hape | Melissa & Doug | Le Toy Van | Tender Leaf Toys | KidKraft |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 35.2% | 12.7% | 10.3% | 5.6% | 1.1% | 0.79% |
| Nov 2025 | 36.9% | 31.8% | 14% | 9.3% | 5% | 2.1% | 0.78% |
| Dec 2025 | 32.2% | 35.9% | 14.6% | 9.7% | 5.2% | 1.7% | 0.74% |
| Jan 2026 | 27.3% | 37.5% | 14.8% | 12.1% | 5.3% | 1.9% | 1.1% |
| Feb 2026 | 31.7% | 37.4% | 14.1% | 9.3% | 4.8% | 1.8% | 0.88% |
| Mar 2026 | 30.4% | 35.6% | 16.6% | 9% | 5.9% | 1.7% | 0.69% |
| Apr 2026 | 32.5% | 32.5% | 17.7% | 9.6% | 5.2% | 1.8% | 0.74% |
| May 2026 | 32.5% | 32.5% | 17.7% | 9.6% | 5.2% | 1.8% | 0.74% |
| Jun 2026 | 33% | 31.5% | 18% | 9.7% | 4.1% | 2.6% | 1.1% |
| Jul 2026 | 33% | 31.7% | 15.8% | 10.6% | 5.6% | 3% | 0.33% |
| Aug 2026 | 30.9% | 35.8% | 14.8% | 9.9% | 6.5% | 1.5% | 0.62% |
| Sep 2026 | 33.9% | 29.7% | 22.9% | 8.3% | 2.9% | 1.8% | 0.52% |
How has the KidKraft and Tender Leaf Toys comparison changed over the last 12 months?
3 findings
- Tender Leaf Toys was ahead of KidKraft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KidKraft’s share of searches among dollhouse brands in New Zealand moved from 0.79% to 0.52%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 12 months ending September 2026, Tender Leaf Toys’ share of searches among dollhouse brands in New Zealand moved from 1.1% to 1.8%, and its estimated monthly branded searches moved from 40 to 70.
How did search popularity change for New Zealand dollhouse brands in September 2026?
2 changes
Estimated monthly branded searches for Tender Leaf Toys in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.
Estimated monthly branded searches for KidKraft in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KidKraft’s and Tender Leaf Toys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KidKraft
1 branded search term
- kidkraft
Tender Leaf Toys
1 branded search term
- tender leaf toys
Other head-to-heads among dollhouse brands
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