Keter vs Outside Space:Which is more popular?
In September 2026, Keter had more branded searches than Outside Space among outdoor furniture brands in New Zealand. Keter had about 810 branded searches, while Outside Space had 260. Keter made up 0.1% of all outdoor furniture brand searches we track, and Outside Space accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about outdoor furniture brands, Outside Space appeared in three of the four answers and Keter in none.
Who do people search for more?
Keter, about 3 searches for every 1 for Outside Space
Who does AI mention more?
Outside Space, mentioned in 3 of 4 answers, Keter in 0
Who does AI recommend more?
Outside Space, the only one of the two named
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Top outdoor furniture brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Outside Space was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Keter did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Freedom Furniture3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Design Warehouse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
DEVON3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Outside Space3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Danske Møbler3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Trade Tested2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bunnings1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mitre 101 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sunbrella1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Keter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about outdoor furniture brands
4 answers
Asked ChatGPT
“Which outdoor furniture brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best outdoor furniture brands in New Zealand?”
Asked ChatGPT
“What's the best outdoor furniture brand in New Zealand for a backyard?”
Searched Google, AI Overview
“garden furniture nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“patio furniture nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Keter or Outside Space more popular in search?
This chart shows how often people search Google for Keter and Outside Space by name. Each line represents a brand's share of searches for all 11 outdoor furniture brands we track, month by month, from searches in New Zealand.
Share of searches by month for Keter, Outside Space. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Mitre 10 | Trade Tested | Freedom Furniture | Design Warehouse | Keter | DEVON | Outside Space | Sunbrella | Nardi | Danske Møbler |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 45.8% | 4.6% | 3.4% | 0.29% | 0.09% | 0.07% | 0.03% | 0.01% | 0.02% | <0.01% |
| Nov 2025 | 45.6% | 45.6% | 5.5% | 2.7% | 0.3% | 0.1% | 0.09% | 0.05% | 0.03% | 0.02% | <0.01% |
| Dec 2025 | 45.4% | 45.4% | 5.4% | 3.3% | 0.24% | 0.08% | 0.07% | 0.03% | 0.02% | 0.01% | 0% |
| Jan 2026 | 45% | 45% | 5.5% | 4.1% | 0.19% | 0.1% | 0.08% | 0.03% | 0.02% | 0.02% | 0% |
| Feb 2026 | 46.1% | 46.1% | 4.7% | 2.8% | 0.2% | 0.08% | 0.05% | 0.03% | 0.02% | 0.02% | <0.01% |
| Mar 2026 | 45.8% | 45.8% | 4.7% | 3.4% | 0.24% | 0.08% | 0.05% | 0.02% | 0.01% | 0.02% | <0.01% |
| Apr 2026 | 45.4% | 45.4% | 4.7% | 4.1% | 0.2% | 0.08% | 0.04% | 0.02% | 0.02% | 0.01% | <0.01% |
| May 2026 | 45.8% | 45.8% | 3.9% | 4.1% | 0.24% | 0.08% | 0.04% | 0.01% | 0.02% | 0.01% | <0.01% |
| Jun 2026 | 50.4% | 41.2% | 3.5% | 4.5% | 0.22% | 0.07% | 0.04% | 0.02% | 0.02% | 0.01% | <0.01% |
| Jul 2026 | 50.8% | 41.5% | 3.6% | 3.7% | 0.26% | 0.08% | 0.03% | 0.02% | <0.01% | 0.02% | <0.01% |
| Aug 2026 | 46.4% | 46.4% | 3.4% | 3.4% | 0.24% | 0.08% | 0.05% | 0.02% | 0.02% | 0.02% | <0.01% |
| Sep 2026 | 46% | 46% | 4.1% | 3.4% | 0.3% | 0.1% | 0.07% | 0.03% | 0.02% | 0.02% | <0.01% |
How has the Keter and Outside Space comparison changed over the last 12 months?
3 findings
- Keter was ahead of Outside Space in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Keter’s share of searches among outdoor furniture brands in New Zealand moved from 0.09% to 0.1%, and its estimated monthly branded searches moved from 860 to 810.
- Across the 12 months ending September 2026, Outside Space’s share of searches among outdoor furniture brands in New Zealand held steady at 0.03%, and its estimated monthly branded searches moved from 320 to 260.
How did search popularity change for New Zealand outdoor furniture brands in September 2026?
1 change
Estimated monthly branded searches for Outside Space in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Keter’s and Outside Space’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Keter
2 branded search terms
- keter
- keter outdoor furniture
Outside Space
1 branded search term
- outside space
Other head-to-heads among outdoor furniture brands
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