Brandwave

Juno KiwiSaver vs Kernel:Which is more popular by branded search in New Zealand?

In August 2026, Kernel had more branded searches than Juno KiwiSaver among KiwiSaver providers in New Zealand. Kernel was estimated to have 30.8K branded searches compared to Juno KiwiSaver’s 520, and held a 1.5% Share of Search versus Juno KiwiSaver’s 0.03%.

Share of Search among KiwiSaver providers in New Zealand in August 2026Which is more popular in search, Juno KiwiSaver or Kernel?
Juno KiwiSaver0.03%520 searches
vs
Kernel1.5%30.8K searches
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Which is more popular in search, Juno KiwiSaver or Kernel?

Compare KiwiSaver scheme providers and the fund managers behind them, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Juno KiwiSaver and Kernel among KiwiSaver providers in New Zealand, by month

Share of Search by month for Kernel, Juno KiwiSaver. The figures are in the table below the chart.

View monthly share of search table
MonthANZASBWestpacBNZFisher FundsMilfordKernelSimplicityGenerate KiwiSaverSuperLifeBoosterAMPMercer KiwiSaverJuno KiwiSaver
Oct 202544.1%21.2%19.3%6.6%3%1.9%0.84%1%0.84%0.59%0.25%0.19%0.15%0.04%
Nov 202539.8%23.1%21%7.2%3.3%1.7%0.76%1.1%0.91%0.51%0.27%0.2%0.16%0.03%
Dec 202540.5%23.5%21.4%7.1%2.7%1.3%0.74%0.87%0.76%0.43%0.22%0.17%0.14%0.03%
Jan 202639.6%23.2%21.1%7.1%3.3%1.6%0.94%1.1%0.93%0.51%0.27%0.21%0.16%0.03%
Feb 202636.9%26.1%19.6%7.9%3.7%1.6%0.85%1.2%0.86%0.47%0.31%0.2%0.19%0.03%
Mar 202639%23.2%20.7%8.3%3.2%1.4%0.85%1%1.1%0.48%0.33%0.24%0.16%0.04%
Apr 202639.7%23.3%21.2%7%3.3%1.4%0.98%1.1%0.91%0.49%0.27%0.2%0.17%0.03%
May 202639.4%22.9%20.9%7%3.3%1.7%1.4%1.1%1.1%0.5%0.33%0.25%0.2%0.03%
Jun 202639.6%23%20.8%6.9%3.3%1.6%1.4%1%1.1%0.51%0.33%0.24%0.2%0.02%
Jul 202637.3%26%19.5%7.8%3%1.6%1.5%1.1%1%0.48%0.31%0.23%0.19%0.02%
Aug 202635.6%24.9%22.7%7.4%2.9%1.6%1.5%1%1%0.54%0.3%0.22%0.18%0.03%
Sep 2026——————————————

How has the Juno KiwiSaver and Kernel comparison changed over the last 12 months?

How did search popularity change for New Zealand KiwiSaver providers in August 2026?

  1. Estimated monthly branded searches for Kernel in New Zealand rose 50% over 11 measured months, from 20.5K to 30.8K in August 2026.

  2. Estimated monthly branded searches for Juno KiwiSaver in New Zealand fell 44.7% over 11 measured months, from 940 to 520 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Juno KiwiSaver’s and Kernel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Juno KiwiSaver

4 branded search terms

  • juno kiwisaver
  • juno kiwisaver scheme
  • kiwisaver juno
  • pie funds management

Kernel

18 branded search terms

  • kernel cash fund
  • kernel cash plus fund
  • kernel fund
  • kernel funds
  • kernel global 100
  • kernel high growth fund
  • kernel invest
  • kernel investment funds
  • kernel kiwisaver
  • kernel kiwisaver funds
  • kernel nz
  • kernel savings account
  • kernel total world fund
  • kernel wealth
  • kernel wealth funds
  • kernel wealth kiwisaver
  • kernel wealth nz
  • kiwisaver kernel

How the Brand Demand Index is measured

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