Brandwave

Jira vs WorkflowMax:Which is more popular?

In September 2026, Jira had more branded searches than WorkflowMax among project management software in New Zealand. Jira had about 5,400 branded searches, while WorkflowMax had 3,610. Jira made up 12.1% of all project management software searches we track, and WorkflowMax accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about project management software, Jira appeared in two of the five answers and WorkflowMax in none.

Among project management software in New Zealand in September 2026

Who do people search for more?

Jira, about 50% more searches than WorkflowMax

Jira 5.4K searchesWorkflowMax 3.6K searches

Who does AI mention more?

Jira, mentioned in 2 of 5 answers, WorkflowMax in 0

Jira in 2 of 5WorkflowMax in 0 of 5

Who does AI recommend more?

Jira, the only one of the two named

Jira first in 2WorkflowMax never named

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Top project management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jira was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WorkflowMax did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Asana1st
  2. monday.com2nd
  3. ClickUp3rd
  4. Trello4th
  5. Smartsheet5th
  6. Microsoft Planner6th
  7. Jira7th
  8. Notion–
  9. WorkflowMax–
  10. Basecamp–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • monday.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ClickUp4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Asana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trello3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Planner3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jira2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smartsheet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Notion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WorkflowMax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Basecamp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about project management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Jira or WorkflowMax more popular in search?

This chart shows how often people search Google for Jira and WorkflowMax by name. Each line represents a brand's share of searches for all 12 project management software we track, month by month, from searches in New Zealand.

Jira and WorkflowMax among project management software in New Zealand, by month

Share of searches by month for Jira, WorkflowMax. The figures are in the table below the chart.

View monthly share of searches table
MonthNotionTrelloJiraClickUpWorkflowMaxSmartsheetmonday.comMicrosoft PlannerBasecampWrikeAsanaTeamwork.com
Oct 202538%19.7%10.5%7.1%7%7.1%4.8%2.5%2%0.68%0.49%0.17%
Nov 202534.2%21.5%9.4%7.7%9.4%6.2%5.2%2.8%2.2%0.75%0.43%0.17%
Dec 202538%23.9%8.4%7%8.4%5.6%3%2.5%2.1%0.66%0.35%0.14%
Jan 202644%18.4%9.8%8.1%6.5%5.5%2.1%2.9%1.6%0.67%0.38%0.16%
Feb 202642.5%22%7.8%7.9%6.4%5.3%2.4%2.8%1.6%0.66%0.48%0.16%
Mar 202638.5%23.9%10.5%7.1%7%4.7%3.1%2.5%1.6%0.55%0.38%0.14%
Apr 202639.3%20.4%8.8%9%7.3%4.9%4.9%2%2%0.7%0.5%0.08%
May 202635.8%22.9%9.9%8.2%6.6%5.4%5.4%2.4%1.9%0.51%0.91%0.16%
Jun 202637.1%23.6%8.3%6.9%8.3%4.6%4.6%2.5%1.9%0.55%1.4%0.19%
Jul 202640.4%21.3%9.1%7.6%7.5%5.1%2.8%2.7%1.9%0.58%0.93%0.1%
Aug 202639.3%20.8%10.9%7.4%7.3%5%2.7%2.6%2.7%0.59%0.53%0.12%
Sep 202635.5%18.7%12.1%9.9%8.1%5.4%3.7%2.9%2.3%0.78%0.49%0.11%

How has the Jira and WorkflowMax comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: WorkflowMax took it in November 2025, Jira took it in January 2026, WorkflowMax took it in June 2026, Jira took it in July 2026.
  • Across the 12 months ending September 2026, Jira’s share of searches among project management software in New Zealand moved from 10.5% to 12.1%, and its estimated monthly branded searches held steady at 5.4K.
  • Across the 12 months ending September 2026, WorkflowMax’s share of searches among project management software in New Zealand moved from 7% to 8.1%, and its estimated monthly branded searches held steady at 3.6K.

How did search popularity change for New Zealand project management software in September 2026?

2 changes

  1. In September 2026, Jira gained share of searches among project management software in New Zealand, from 10.9% to 12.1%.

  2. In September 2026, WorkflowMax gained share of searches among project management software in New Zealand, from 7.3% to 8.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Jira’s and WorkflowMax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jira

1 branded search term

  • jira

WorkflowMax

3 branded search terms

  • workflowmax
  • workflowmax app
  • workflowmax project management

How the Brand Demand Index is measured

Other head-to-heads among project management software

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