JadeYoga vs The Mat Collective:Which is more popular?
In September 2026, The Mat Collective had more branded searches than JadeYoga among yoga mat brands in New Zealand. The Mat Collective had about 90 branded searches, while JadeYoga had 10. The Mat Collective made up 13.2% of all yoga mat brand searches we track, and JadeYoga accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about yoga mat brands, JadeYoga appeared in three of the five answers and The Mat Collective in two. JadeYoga was mentioned before The Mat Collective in three out of four answers.
Who do people search for more?
The Mat Collective, about 9 searches for every 1 for JadeYoga
Who does AI mention more?
JadeYoga, mentioned in 3 of 5 answers, The Mat Collective in 2
Who does AI recommend more?
JadeYoga, named ahead of The Mat Collective in 3 of 4 answers
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Top yoga mat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, JadeYoga was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. The Mat Collective was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. JadeYoga was listed before The Mat Collective in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Manduka1st
Liforme2nd- JadeYoga3rd
- Valka Yoga4th
- The Mat Collective5th
- BAHE6th
- Gaiam7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Manduka4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Liforme3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JadeYoga3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BAHE2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Mat Collective2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Valka Yoga2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gaiam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yoga mat brands
5 answers
Asked ChatGPT
“Which yoga mat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best yoga mat brands in New Zealand?”
Asked ChatGPT
“What's the best yoga mat brand in New Zealand for home practice?”
Searched Google, AI Overview
“best yoga mat”
Searched Google, AI Overview
“thick yoga mat”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is JadeYoga or The Mat Collective more popular in search?
This chart shows how often people search Google for JadeYoga and The Mat Collective by name. Each line represents a brand's share of searches for all seven yoga mat brands we track, month by month, from searches in New Zealand.
Share of searches by month for The Mat Collective, JadeYoga. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gaiam | Manduka | BAHE | The Mat Collective | Valka Yoga | Liforme | JadeYoga |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 27.1% | 8.5% | 1.7% | 6.8% | 11.9% | 1.7% |
| Nov 2025 | 29.8% | 31.9% | 9.6% | 3.2% | 9.6% | 14.9% | 1.1% |
| Dec 2025 | 29.8% | 31% | 13.1% | 2.4% | 10.7% | 11.9% | 1.2% |
| Jan 2026 | 38.4% | 28.3% | 11.1% | 3% | 9.1% | 8.1% | 2% |
| Feb 2026 | 37.6% | 40.4% | 6.4% | 0.92% | 6.4% | 7.3% | 0.92% |
| Mar 2026 | 44.5% | 26.1% | 5.9% | 1.7% | 4.2% | 16% | 1.7% |
| Apr 2026 | 50.5% | 27.9% | 6.3% | 0.9% | 4.5% | 9% | 0.9% |
| May 2026 | 24.1% | 55.2% | 6% | 0.86% | 6% | 6.9% | 0.86% |
| Jun 2026 | 16.1% | 71% | 3.6% | 1% | 2.6% | 5.2% | 0.52% |
| Jul 2026 | 47.4% | 20.5% | 9% | 2.6% | 9% | 10.3% | 1.3% |
| Aug 2026 | 40% | 24% | 12% | 1.3% | 9.3% | 12% | 1.3% |
| Sep 2026 | 29.4% | 23.5% | 13.2% | 13.2% | 10.3% | 8.8% | 1.5% |
How has the JadeYoga and The Mat Collective comparison changed over the last 12 months?
3 findings
- The Mat Collective was ahead of JadeYoga in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, JadeYoga’s share of searches among yoga mat brands in New Zealand moved from 1.7% to 1.5%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, The Mat Collective’s share of searches among yoga mat brands in New Zealand moved from 1.7% to 13.2%, and its estimated monthly branded searches moved from 10 to 90.
How did search popularity change for New Zealand yoga mat brands in September 2026?
2 changes
In September 2026, The Mat Collective overtook Liforme and 2 others to rank 4th among yoga mat brands in New Zealand, with 13.2% of the searches.
JadeYoga’s share of searches among yoga mat brands in New Zealand has gained ground for 3 months in a row, from 0.52% to 1.5% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using JadeYoga’s and The Mat Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
JadeYoga
1 branded search term
- jadeyoga
The Mat Collective
1 branded search term
- the mat collective
Other head-to-heads among yoga mat brands
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