JadeYoga vs Liforme:Which is more popular?
In September 2026, Liforme had more branded searches than JadeYoga among yoga mat brands in New Zealand. Liforme had about 60 branded searches, while JadeYoga had 10. Liforme made up 8.8% of all yoga mat brand searches we track, and JadeYoga accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about yoga mat brands, JadeYoga and Liforme each appeared in three of the five answers. Liforme was mentioned before JadeYoga in every answer that named either.
Who do people search for more?
Liforme, about 6 searches for every 1 for JadeYoga
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Liforme, named ahead of JadeYoga in 3 of 3 answers
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Top yoga mat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, JadeYoga and Liforme were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Liforme was listed before JadeYoga in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Manduka1st- Liforme2nd
JadeYoga3rd- Valka Yoga4th
- The Mat Collective5th
- BAHE6th
- Gaiam7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Manduka4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Liforme3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JadeYoga3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BAHE2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Mat Collective2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Valka Yoga2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gaiam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yoga mat brands
5 answers
Asked ChatGPT
“Which yoga mat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best yoga mat brands in New Zealand?”
Asked ChatGPT
“What's the best yoga mat brand in New Zealand for home practice?”
Searched Google, AI Overview
“best yoga mat”
Searched Google, AI Overview
“thick yoga mat”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is JadeYoga or Liforme more popular in search?
This chart shows how often people search Google for JadeYoga and Liforme by name. Each line represents a brand's share of searches for all seven yoga mat brands we track, month by month, from searches in New Zealand.
Share of searches by month for Liforme, JadeYoga. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gaiam | Manduka | BAHE | The Mat Collective | Valka Yoga | Liforme | JadeYoga |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 27.1% | 8.5% | 1.7% | 6.8% | 11.9% | 1.7% |
| Nov 2025 | 29.8% | 31.9% | 9.6% | 3.2% | 9.6% | 14.9% | 1.1% |
| Dec 2025 | 29.8% | 31% | 13.1% | 2.4% | 10.7% | 11.9% | 1.2% |
| Jan 2026 | 38.4% | 28.3% | 11.1% | 3% | 9.1% | 8.1% | 2% |
| Feb 2026 | 37.6% | 40.4% | 6.4% | 0.92% | 6.4% | 7.3% | 0.92% |
| Mar 2026 | 44.5% | 26.1% | 5.9% | 1.7% | 4.2% | 16% | 1.7% |
| Apr 2026 | 50.5% | 27.9% | 6.3% | 0.9% | 4.5% | 9% | 0.9% |
| May 2026 | 24.1% | 55.2% | 6% | 0.86% | 6% | 6.9% | 0.86% |
| Jun 2026 | 16.1% | 71% | 3.6% | 1% | 2.6% | 5.2% | 0.52% |
| Jul 2026 | 47.4% | 20.5% | 9% | 2.6% | 9% | 10.3% | 1.3% |
| Aug 2026 | 40% | 24% | 12% | 1.3% | 9.3% | 12% | 1.3% |
| Sep 2026 | 29.4% | 23.5% | 13.2% | 13.2% | 10.3% | 8.8% | 1.5% |
How has the JadeYoga and Liforme comparison changed over the last 12 months?
3 findings
- Liforme was ahead of JadeYoga in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, JadeYoga’s share of searches among yoga mat brands in New Zealand moved from 1.7% to 1.5%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Liforme’s share of searches among yoga mat brands in New Zealand moved from 11.9% to 8.8%, and its estimated monthly branded searches moved from 70 to 60.
How did search popularity change for New Zealand yoga mat brands in September 2026?
3 changes
In September 2026, The Mat Collective overtook Liforme and 2 others to rank 4th among yoga mat brands in New Zealand, with 13.2% of the searches.
In September 2026, Liforme lost share of searches among yoga mat brands in New Zealand, from 12% to 8.8%.
JadeYoga’s share of searches among yoga mat brands in New Zealand has gained ground for 3 months in a row, from 0.52% to 1.5% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using JadeYoga’s and Liforme’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among yoga mat brands
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