Iseki vs New Holland:Which is more popular?

In September 2026, New Holland had more branded searches than Iseki among compact tractor brands in New Zealand. New Holland had about 720 branded searches, while Iseki had 50. New Holland made up 8.3% of all compact tractor brand searches we track, and Iseki accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about compact tractor brands, New Holland appeared in three of the five answers and Iseki in two. New Holland was mentioned before Iseki in every answer that named either.

Among compact tractor brands in New Zealand in September 2026

Follow Iseki vs New Holland and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top compact tractor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, New Holland was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Iseki was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. New Holland was listed before Iseki in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
John Deere	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Massey Ferguson	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Kubota	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
New Holland	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Bobcat	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Iseki	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
KIOTI	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Massey Ferguson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kubota4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
New Holland3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bobcat2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Iseki2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KIOTI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about compact tractor brands

5 answers

Asked ChatGPT
“Which compact tractor brand should I buy in New Zealand?”
1. 1Kubota
2. 2John Deere
3. 3Massey Ferguson
4. 4New Holland
5. 5Iseki
Asked ChatGPT
“What are the best compact tractor brands in New Zealand?”
1. 1Kubota
2. 2John Deere
3. 3Massey Ferguson
4. 4New Holland
5. 5Iseki
Asked ChatGPT
“What's the best compact tractor brand in New Zealand for small property work?”
Searched Google, AI Overview
“best compact tractor”
1. 1Kubota
2. 2John Deere
3. 3Bobcat
4. 4Massey Ferguson
Searched Google, AI Overview
“small tractor nz”

Not named in any answer:

KIOTI

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Iseki or New Holland more popular in search?

This chart shows how often people search Google for Iseki and New Holland by name. Each line represents a brand's share of searches for all seven compact tractor brands we track, month by month, from searches in New Zealand.

Iseki and New Holland among compact tractor brands in New Zealand, by month

Month	John Deere	Massey Ferguson	Kubota	New Holland	KIOTI	Bobcat	Iseki
Oct 2025	44.1%	28.1%	15.5%	7.4%	2.7%	1.7%	0.51%
Nov 2025	41%	29.1%	17.8%	7.1%	2.6%	1.7%	0.69%
Dec 2025	47.3%	27.4%	16.6%	5.4%	1.9%	1%	0.34%
Jan 2026	40.6%	30.8%	17.4%	6.9%	2.5%	1.3%	0.58%
Feb 2026	39.4%	27.8%	21.6%	6.9%	2.5%	1.3%	0.47%
Mar 2026	36.2%	25.8%	27.7%	6.1%	2.2%	1.5%	0.52%
Apr 2026	39.8%	29.2%	21.1%	5.6%	2.5%	1.3%	0.47%
May 2026	38.9%	28.2%	21.4%	6.8%	2.4%	1.6%	0.58%
Jun 2026	37.3%	26%	23.6%	7.9%	2.8%	1.9%	0.44%
Jul 2026	40.7%	28.4%	17%	8.4%	3%	2%	0.57%
Aug 2026	41.7%	25.4%	19.2%	8.9%	2.1%	2.1%	0.62%
Sep 2026	39.6%	29%	17.8%	8.3%	3%	1.6%	0.58%

How has the Iseki and New Holland comparison changed over the last 12 months?

3 findings

New Holland was ahead of Iseki in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Iseki’s share of searches among compact tractor brands in New Zealand moved from 0.51% to 0.58%, and its estimated monthly branded searches held steady at 50.
Across the 12 months ending September 2026, New Holland’s share of searches among compact tractor brands in New Zealand moved from 7.4% to 8.3%, and its estimated monthly branded searches held steady at 720.

How did search popularity change for New Zealand compact tractor brands in September 2026?

1 change

In September 2026, New Holland lost share of searches among compact tractor brands in New Zealand, from 8.9% to 8.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Iseki’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.