Brandwave

Iseki vs KIOTI:Which is more popular?

In September 2026, KIOTI had more branded searches than Iseki among compact tractor brands in New Zealand. KIOTI had about 260 branded searches, while Iseki had 50. KIOTI made up 3% of all compact tractor brand searches we track, and Iseki accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about compact tractor brands, Iseki appeared in two of the five answers and KIOTI in none.

Among compact tractor brands in New Zealand in September 2026

Who do people search for more?

KIOTI, about 5 searches for every 1 for Iseki

KIOTI 260 searchesIseki 50 searches

Who does AI mention more?

Iseki, mentioned in 2 of 5 answers, KIOTI in 0

Iseki in 2 of 5KIOTI in 0 of 5

Who does AI recommend more?

Iseki, the only one of the two named

Iseki first in 2KIOTI never named

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Top compact tractor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Iseki was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KIOTI did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kubota1st
  2. John Deere2nd
  3. Massey Ferguson3rd
  4. New Holland4th
  5. Bobcat5th
  6. Iseki6th
  7. KIOTI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Massey Ferguson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kubota4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Holland3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Iseki2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KIOTI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about compact tractor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Iseki or KIOTI more popular in search?

This chart shows how often people search Google for Iseki and KIOTI by name. Each line represents a brand's share of searches for all seven compact tractor brands we track, month by month, from searches in New Zealand.

Iseki and KIOTI among compact tractor brands in New Zealand, by month

Share of searches by month for KIOTI, Iseki. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereMassey FergusonKubotaNew HollandKIOTIBobcatIseki
Oct 202544.1%28.1%15.5%7.4%2.7%1.7%0.51%
Nov 202541%29.1%17.8%7.1%2.6%1.7%0.69%
Dec 202547.3%27.4%16.6%5.4%1.9%1%0.34%
Jan 202640.6%30.8%17.4%6.9%2.5%1.3%0.58%
Feb 202639.4%27.8%21.6%6.9%2.5%1.3%0.47%
Mar 202636.2%25.8%27.7%6.1%2.2%1.5%0.52%
Apr 202639.8%29.2%21.1%5.6%2.5%1.3%0.47%
May 202638.9%28.2%21.4%6.8%2.4%1.6%0.58%
Jun 202637.3%26%23.6%7.9%2.8%1.9%0.44%
Jul 202640.7%28.4%17%8.4%3%2%0.57%
Aug 202641.7%25.4%19.2%8.9%2.1%2.1%0.62%
Sep 202639.6%29%17.8%8.3%3%1.6%0.58%

How has the Iseki and KIOTI comparison changed over the last 12 months?

3 findings
  • KIOTI was ahead of Iseki in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Iseki’s share of searches among compact tractor brands in New Zealand moved from 0.51% to 0.58%, and its estimated monthly branded searches held steady at 50.
  • Across the 12 months ending September 2026, KIOTI’s share of searches among compact tractor brands in New Zealand moved from 2.7% to 3%, and its estimated monthly branded searches held steady at 260.

How did search popularity change for New Zealand compact tractor brands in September 2026?

1 change

  1. In September 2026, KIOTI overtook Bobcat to rank 5th among compact tractor brands in New Zealand, with 3% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Iseki’s and KIOTI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Iseki

1 branded search term

  • iseki

KIOTI

1 branded search term

  • kioti tractor

How the Brand Demand Index is measured

Other head-to-heads among compact tractor brands

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