Invoice Simple vs MYOB Business:Which is more popular?
In September 2026, MYOB Business had more branded searches than Invoice Simple among invoicing apps in New Zealand. MYOB Business had about 1,000 branded searches, while Invoice Simple had 480. MYOB Business made up 0.55% of all invoicing app searches we track, and Invoice Simple accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about invoicing apps, MYOB Business appeared in three of the five answers and Invoice Simple in two. MYOB Business was mentioned before Invoice Simple in three out of five answers.
Who do people search for more?
MYOB Business, about 2 searches for every 1 for Invoice Simple
Who does AI mention more?
MYOB Business, mentioned in 3 of 5 answers, Invoice Simple in 2
Who does AI recommend more?
MYOB Business, named ahead of Invoice Simple in 3 of 5 answers
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Top invoicing apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MYOB Business was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Invoice Simple was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. MYOB Business was listed before Invoice Simple in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Xero1st
Zoho Invoice2nd
Hnry3rd
Wave4th
MYOB Business5th
Invoice Simple6th
Invoice2go–
FreshBooks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Xero4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hnry3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MYOB Business3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zoho Invoice3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Invoice Simple2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wave1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Invoice2go0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FreshBooks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about invoicing apps
5 answers
Asked ChatGPT
“Which invoicing app should I use in New Zealand?”
Asked ChatGPT
“What are the best invoicing apps in New Zealand?”
Asked ChatGPT
“What's the best invoicing app in New Zealand for a small business?”
Searched Google, AI Overview
“best invoicing app”
Searched Google, AI Overview
“simple invoice app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Invoice Simple or MYOB Business more popular in search?
This chart shows how often people search Google for Invoice Simple and MYOB Business by name. Each line represents a brand's share of searches for all eight invoicing apps we track, month by month, from searches in New Zealand.
Share of searches by month for MYOB Business, Invoice Simple. The figures are in the table below the chart.
View monthly share of searches table
| Month | Xero | Hnry | MYOB Business | Zoho Invoice | Wave | Invoice Simple | Invoice2go | FreshBooks |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.1% | 8.1% | 0.71% | 0.39% | 0.38% | 0.14% | 0.12% | 0.1% |
| Nov 2025 | 89.7% | 8% | 0.86% | 0.48% | 0.51% | 0.17% | 0.18% | 0.11% |
| Dec 2025 | 89.4% | 8% | 1.1% | 0.48% | 0.5% | 0.14% | 0.18% | 0.15% |
| Jan 2026 | 85.7% | 11.5% | 1.2% | 0.46% | 0.53% | 0.2% | 0.17% | 0.17% |
| Feb 2026 | 87.7% | 9.6% | 1.2% | 0.47% | 0.48% | 0.17% | 0.18% | 0.12% |
| Mar 2026 | 86% | 11.6% | 1.3% | 0.38% | 0.43% | 0.14% | 0.17% | 0.07% |
| Apr 2026 | 83.6% | 13.7% | 1.5% | 0.45% | 0.42% | 0.13% | 0.14% | 0.07% |
| May 2026 | 88.1% | 9.7% | 1% | 0.38% | 0.44% | 0.14% | 0.14% | 0.06% |
| Jun 2026 | 88% | 9.7% | 1.3% | 0.38% | 0.39% | 0.11% | 0.14% | 0.06% |
| Jul 2026 | 88.1% | 9.7% | 1% | 0.47% | 0.35% | 0.14% | 0.18% | 0.09% |
| Aug 2026 | 90.2% | 8.1% | 0.71% | 0.39% | 0.29% | 0.11% | 0.18% | 0.05% |
| Sep 2026 | 90.2% | 8.1% | 0.55% | 0.39% | 0.31% | 0.26% | 0.14% | 0.06% |
How has the Invoice Simple and MYOB Business comparison changed over the last 12 months?
3 findings
- MYOB Business was ahead of Invoice Simple in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Invoice Simple’s share of searches among invoicing apps in New Zealand moved from 0.14% to 0.26%, and its estimated monthly branded searches moved from 260 to 480.
- Across the 12 months ending September 2026, MYOB Business’ share of searches among invoicing apps in New Zealand moved from 0.71% to 0.55%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for New Zealand invoicing apps in September 2026?
2 changes

MYOB Business’ share of searches among invoicing apps in New Zealand has lost ground for 3 months in a row, from 1.3% to 0.55% in September 2026.

In September 2026, Invoice Simple rose from 7th to 6th among invoicing apps in New Zealand.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Invoice Simple’s and MYOB Business’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Invoice Simple
2 branded search terms
- invoice simple
- invoicesimple
MYOB Business
1 branded search term
- myob business
Other head-to-heads among invoicing apps

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