Brandwave

Inside Recruitment vs Korn Ferry:Which is more popular?

In September 2026, Inside Recruitment had more branded searches than Korn Ferry among executive search firms in New Zealand. Inside Recruitment had about 600 branded searches, while Korn Ferry had 480. Inside Recruitment made up 10.7% of all executive search firm searches we track, and Korn Ferry accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about executive search firms, Korn Ferry appeared in two of the three answers and Inside Recruitment in none.

Among executive search firms in New Zealand in September 2026

Who do people search for more?

Inside Recruitment, about 25% more searches than Korn Ferry

Inside Recruitment 600 searchesKorn Ferry 480 searches

Who does AI mention more?

Korn Ferry, mentioned in 2 of 3 answers, Inside Recruitment in 0

Korn Ferry in 2 of 3Inside Recruitment in 0 of 3

Who does AI recommend more?

Korn Ferry, the only one of the two named

Korn Ferry first in 2Inside Recruitment never named

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Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Korn Ferry was mentioned in two out of three: in two of the three ChatGPT answers. Inside Recruitment did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kerridge & Partners1st
  2. Johnson Partners2nd
  3. Sheffield3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. JacksonStone & Partners6th
  7. Farrow Jamieson7th
  8. Ichor Leadership Search8th
  9. Hobson Leavy–
  10. Inside Recruitment–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+3 more

See every answer about executive search firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Inside Recruitment or Korn Ferry more popular in search?

This chart shows how often people search Google for Inside Recruitment and Korn Ferry by name. Each line represents a brand's share of searches for all 13 executive search firms we track, month by month, from searches in New Zealand.

Inside Recruitment and Korn Ferry among executive search firms in New Zealand, by month

Share of searches by month for Inside Recruitment, Korn Ferry. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersJacksonStone & PartnersHobson LeavyInside RecruitmentKerridge & PartnersKorn FerrySheffieldAlexander JamesSprout PeopleDecipher GroupFarrow JamiesonJohnson PartnersIchor Leadership Search
Oct 202527%8.9%10.1%8.3%8.1%8.1%5.6%7.9%3.9%4.6%4.6%2.4%0.67%
Nov 202526.6%9.4%10%10%9.8%8%4.5%7.8%3.3%3.1%3.7%2.9%1%
Dec 202528.5%8%9.4%7.4%9.1%9.1%5.1%7.7%2.8%3.1%7.7%1.4%0.57%
Jan 202624.7%8.2%9.3%9.3%9.1%7.4%5.1%8.9%3.4%6.3%4.2%2.7%1.3%
Feb 202629.4%7.3%11%9%10.8%7.2%5%8.6%2.8%3.1%3.3%2%0.55%
Mar 202624.2%8.5%13.4%11%8.9%8.9%4.1%7.1%4.2%2.6%4.2%2.6%0.3%
Apr 202628.2%9.9%10.7%8.6%8.5%8.5%4.8%6.9%4.8%3.2%3.9%1.9%0.35%
May 202627.4%9.1%8.6%10.3%8.2%8.2%5.8%6.9%3.9%3.1%5.7%2.4%0.34%
Jun 202627.2%11%10.2%10.2%6.6%8.1%5.6%8%3.2%3.6%3.1%2.9%0.34%
Jul 202627.4%13.7%8.4%6.7%6.7%10.1%3.8%9.6%3.2%3.1%3.8%2.9%0.85%
Aug 202622.7%11.4%8.6%8.6%8.4%8.4%7%8.9%4.2%3.8%4.9%2.4%0.7%
Sep 202623.1%11%10.7%10.7%8.5%8.5%7.1%6.4%5%3.2%3.2%2.5%0.18%

How has the Inside Recruitment and Korn Ferry comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Korn Ferry took it in December 2025, Inside Recruitment took it in January 2026, Korn Ferry took it in July 2026, Inside Recruitment took it in August 2026.
  • Across the 12 months ending September 2026, Inside Recruitment’s share of searches among executive search firms in New Zealand moved from 8.3% to 10.7%, and its estimated monthly branded searches moved from 490 to 600.
  • Across the 12 months ending September 2026, Korn Ferry’s share of searches among executive search firms in New Zealand moved from 8.1% to 8.5%, and its estimated monthly branded searches held steady at 480.

How did search popularity change for New Zealand executive search firms in September 2026?

2 changes

  1. In September 2026, Inside Recruitment overtook Alexander James to rank 4th among executive search firms in New Zealand, with 10.7% of the searches.

  2. In September 2026, Korn Ferry rose from 7th to 6th among executive search firms in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Inside Recruitment’s and Korn Ferry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Inside Recruitment

2 branded search terms

  • Inside Recruitment
  • inside recruitment jobs

Korn Ferry

1 branded search term

  • korn ferry

How the Brand Demand Index is measured

Other head-to-heads among executive search firms

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