Brandwave

Inside Recruitment vs JacksonStone & Partners:Which is more popular?

In September 2026, Inside Recruitment and JacksonStone & Partners were level in searches among executive search firms in New Zealand, with an estimated 600 versus 620 branded searches, at 10.7% and 11% of the total. When we asked ChatGPT and Google AI Overviews about executive search firms, JacksonStone & Partners appeared in all three answers and Inside Recruitment in none.

Among executive search firms in New Zealand in September 2026

Who do people search for more?

JacksonStone & Partners and Inside Recruitment are searched for about as often as each other.

JacksonStone & Partners 620 searchesInside Recruitment 600 searches

Who does AI mention more?

JacksonStone & Partners, mentioned in every answer we collected

JacksonStone & Partners in 3 of 3Inside Recruitment in 0 of 3

Who does AI recommend more?

JacksonStone & Partners, the only one of the two named

JacksonStone & Partners first in 3Inside Recruitment never named

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Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, JacksonStone & Partners appeared in all three answers. Inside Recruitment did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kerridge & Partners1st
  2. Johnson Partners2nd
  3. Sheffield3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. JacksonStone & Partners6th
  7. Farrow Jamieson7th
  8. Ichor Leadership Search8th
  9. Hobson Leavy–
  10. Inside Recruitment–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+3 more

See every answer about executive search firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Inside Recruitment or JacksonStone & Partners more popular in search?

This chart shows how often people search Google for Inside Recruitment and JacksonStone & Partners by name. Each line represents a brand's share of searches for all 13 executive search firms we track, month by month, from searches in New Zealand.

Inside Recruitment and JacksonStone & Partners among executive search firms in New Zealand, by month

Share of searches by month for JacksonStone & Partners, Inside Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersJacksonStone & PartnersHobson LeavyInside RecruitmentKerridge & PartnersKorn FerrySheffieldAlexander JamesSprout PeopleDecipher GroupFarrow JamiesonJohnson PartnersIchor Leadership Search
Oct 202527%8.9%10.1%8.3%8.1%8.1%5.6%7.9%3.9%4.6%4.6%2.4%0.67%
Nov 202526.6%9.4%10%10%9.8%8%4.5%7.8%3.3%3.1%3.7%2.9%1%
Dec 202528.5%8%9.4%7.4%9.1%9.1%5.1%7.7%2.8%3.1%7.7%1.4%0.57%
Jan 202624.7%8.2%9.3%9.3%9.1%7.4%5.1%8.9%3.4%6.3%4.2%2.7%1.3%
Feb 202629.4%7.3%11%9%10.8%7.2%5%8.6%2.8%3.1%3.3%2%0.55%
Mar 202624.2%8.5%13.4%11%8.9%8.9%4.1%7.1%4.2%2.6%4.2%2.6%0.3%
Apr 202628.2%9.9%10.7%8.6%8.5%8.5%4.8%6.9%4.8%3.2%3.9%1.9%0.35%
May 202627.4%9.1%8.6%10.3%8.2%8.2%5.8%6.9%3.9%3.1%5.7%2.4%0.34%
Jun 202627.2%11%10.2%10.2%6.6%8.1%5.6%8%3.2%3.6%3.1%2.9%0.34%
Jul 202627.4%13.7%8.4%6.7%6.7%10.1%3.8%9.6%3.2%3.1%3.8%2.9%0.85%
Aug 202622.7%11.4%8.6%8.6%8.4%8.4%7%8.9%4.2%3.8%4.9%2.4%0.7%
Sep 202623.1%11%10.7%10.7%8.5%8.5%7.1%6.4%5%3.2%3.2%2.5%0.18%

How has the Inside Recruitment and JacksonStone & Partners comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Inside Recruitment took it in November 2025, JacksonStone & Partners took it in December 2025, Inside Recruitment took it in January 2026, JacksonStone & Partners took it in April 2026, Inside Recruitment took it in May 2026, JacksonStone & Partners took it in June 2026.
  • Across the 12 months ending September 2026, Inside Recruitment’s share of searches among executive search firms in New Zealand moved from 8.3% to 10.7%, and its estimated monthly branded searches moved from 490 to 600.
  • Across the 12 months ending September 2026, JacksonStone & Partners’ share of searches among executive search firms in New Zealand moved from 8.9% to 11%, and its estimated monthly branded searches moved from 530 to 620.

How did search popularity change for New Zealand executive search firms in September 2026?

2 changes

  1. In September 2026, Inside Recruitment overtook Alexander James to rank 4th among executive search firms in New Zealand, with 10.7% of the searches.

  2. Estimated monthly branded searches for JacksonStone & Partners in New Zealand rose 17% over 12 measured months, from 530 to 620 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Inside Recruitment’s and JacksonStone & Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Inside Recruitment

2 branded search terms

  • Inside Recruitment
  • inside recruitment jobs

JacksonStone & Partners

2 branded search terms

  • jacksonstone
  • jacksonstone & partners

How the Brand Demand Index is measured

Other head-to-heads among executive search firms

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