Brandwave

Inkbird vs Meater:Which is more popular?

In September 2026, Meater had more branded searches than Inkbird among food thermometer brands in New Zealand. Meater had about 1,200 branded searches, while Inkbird had 350. Meater made up 63.8% of all food thermometer brand searches we track, and Inkbird accounted for 18.6%. When we asked ChatGPT and Google AI Overviews about food thermometer brands, Inkbird appeared in three of the five answers and Meater in two. Meater was mentioned before Inkbird in two out of three answers that named either.

Among food thermometer brands in New Zealand in September 2026

Who do people search for more?

Meater, about 3 searches for every 1 for Inkbird

Meater 1.2K searchesInkbird 350 searches

Who does AI mention more?

Inkbird, mentioned in 3 of 5 answers, Meater in 2

Inkbird in 3 of 5Meater in 2 of 5

Who does AI recommend more?

Meater, named ahead of Inkbird in 2 of 3 answers

Meater first in 2Inkbird first in 1

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Top food thermometer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Inkbird was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Meater was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Meater was listed before Inkbird in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ThermoPro1st
  2. Thermapen2nd
  3. ThermoWorks3rd
  4. Meater4th
  5. Inkbird5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Inkbird3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thermapen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ThermoWorks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ThermoPro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meater2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about food thermometer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Inkbird or Meater more popular in search?

This chart shows how often people search Google for Inkbird and Meater by name. Each line represents a brand's share of searches for all five food thermometer brands we track, month by month, from searches in New Zealand.

Inkbird and Meater among food thermometer brands in New Zealand, by month

Share of searches by month for Meater, Inkbird. The figures are in the table below the chart.

View monthly share of searches table
MonthMeaterInkbirdThermapenThermoWorksThermoPro
Oct 202562.3%19.7%10.4%4.9%2.7%
Nov 202570%12.6%12.2%3.3%1.9%
Dec 202573.3%11%8.8%4.5%2.4%
Jan 202669.3%15.2%9.3%3.5%2.7%
Feb 202668.1%15%9.4%4.4%3.1%
Mar 202668.3%16.8%9.6%3%2.4%
Apr 202669.1%15.2%9.1%4.2%2.4%
May 202662.6%18.1%12.6%3.8%2.7%
Jun 202666.7%17%10.5%2.9%2.9%
Jul 202660.9%20.7%12.3%3.9%2.2%
Aug 202656.8%19.7%15.3%6%2.2%
Sep 202663.8%18.6%12.2%3.7%1.6%

How has the Inkbird and Meater comparison changed over the last 12 months?

3 findings
  • Meater was ahead of Inkbird in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Inkbird’s share of searches among food thermometer brands in New Zealand moved from 19.7% to 18.6%, and its estimated monthly branded searches moved from 360 to 350.
  • Across the 12 months ending September 2026, Meater’s share of searches among food thermometer brands in New Zealand moved from 62.3% to 63.8%, and its estimated monthly branded searches moved from 1.1K to 1.2K.

How did search popularity change for New Zealand food thermometer brands in September 2026?

2 changes
  1. In September 2026, Meater gained share of searches among food thermometer brands in New Zealand, from 56.8% to 63.8%.

  2. In September 2026, Inkbird lost share of searches among food thermometer brands in New Zealand, from 19.7% to 18.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Inkbird’s and Meater’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Inkbird

2 branded search terms

  • inkbird
  • inkbird sous vide

Meater

2 branded search terms

  • meater
  • meater thermometer

How the Brand Demand Index is measured

Other head-to-heads among food thermometer brands

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