How popular isThermapen?
In September 2026, people searched for Thermapen by name about 230 times in New Zealand, a 21.1% increase from the previous year. These searches made up 12.2% of all New Zealand food thermometer brand searches, placing Thermapen third out of five brands. When we asked both ChatGPT and Google AI Overviews about food thermometer brands, Thermapen appeared in three of the five answers and was the second most recommended of the five.
Thermapen is the third most searched of 5 competitors and the second most recommended in AI answers.
MeaterShare of searches 63.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
InkbirdShare of searches 18.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
ThermapenShare of searches 12.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
ThermoWorksShare of searches 3.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
ThermoProShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top food thermometer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thermapen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Thermapen is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ThermoPro1st
Thermapen2nd
ThermoWorks3rd
Meater4th
Inkbird5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Inkbird3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Thermapen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ThermoWorks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ThermoPro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Meater2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about food thermometer brands
5 answers
Asked ChatGPT
“Which food thermometer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best food thermometer brands in New Zealand?”
Asked ChatGPT
“What's the best food thermometer brand in New Zealand for safe cooking?”
Searched Google, AI Overview
“food thermometer nz”
Searched Google, AI Overview
“instant read thermometer”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which food thermometer brands compete with Thermapen?
Share of searches by month for Meater, Inkbird, Thermapen, ThermoWorks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Meater | Inkbird | Thermapen | ThermoWorks | ThermoPro |
|---|---|---|---|---|---|
| Oct 2025 | 62.3% | 19.7% | 10.4% | 4.9% | 2.7% |
| Nov 2025 | 70% | 12.6% | 12.2% | 3.3% | 1.9% |
| Dec 2025 | 73.3% | 11% | 8.8% | 4.5% | 2.4% |
| Jan 2026 | 69.3% | 15.2% | 9.3% | 3.5% | 2.7% |
| Feb 2026 | 68.1% | 15% | 9.4% | 4.4% | 3.1% |
| Mar 2026 | 68.3% | 16.8% | 9.6% | 3% | 2.4% |
| Apr 2026 | 69.1% | 15.2% | 9.1% | 4.2% | 2.4% |
| May 2026 | 62.6% | 18.1% | 12.6% | 3.8% | 2.7% |
| Jun 2026 | 66.7% | 17% | 10.5% | 2.9% | 2.9% |
| Jul 2026 | 60.9% | 20.7% | 12.3% | 3.9% | 2.2% |
| Aug 2026 | 56.8% | 19.7% | 15.3% | 6% | 2.2% |
| Sep 2026 | 63.8% | 18.6% | 12.2% | 3.7% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.8% | 1.2K | +15.4% | +7 points | |
| 2, held 2nd | 18.6% | 350 | -2.8% | -1.1 points | |
| 3, held 3rd | 12.2% | 230 | -17.9% | -3.1 points | |
| 4, held 4th | 3.7% | 70 | -36.4% | -2.3 points | |
| 5, held 5th | 1.6% | 30 | -25% | -0.6 points |
1.
Meater63.8%
Held 1st. 1.2K estimated branded searches, +15.4% vs prior month. Share +7 points.
2.
Inkbird18.6%
Held 2nd. 350 estimated branded searches, -2.8% vs prior month. Share -1.1 points.
12.2%
Held 3rd. 230 estimated branded searches, -17.9% vs prior month. Share -3.1 points.
3.7%
Held 4th. 70 estimated branded searches, -36.4% vs prior month. Share -2.3 points.
1.6%
Held 5th. 30 estimated branded searches, -25% vs prior month. Share -0.6 points.
Compare popularity between Thermapen and its closest rivals
Every comparison with Thermapen
4 comparisons
How has branded search demand for Thermapen changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Thermapen in New Zealand rose from 190 to 230.
- Across the 12 months ending September 2026, Thermapen’s share of searches among food thermometer brands in New Zealand increased from 10.4% to 12.2%.
- Across the 12 months ending September 2026, Thermapen’s share of searches among food thermometer brands in New Zealand peaked at 15.3% in August 2026 and was lowest at 8.8% in December 2025.
How did search popularity change for New Zealand food thermometer brands in September 2026?
5 changes

In September 2026, Meater gained share of searches among food thermometer brands in New Zealand, from 56.8% to 63.8%.

In September 2026, Thermapen lost share of searches among food thermometer brands in New Zealand, from 15.3% to 12.2%.

In September 2026, ThermoWorks lost share of searches among food thermometer brands in New Zealand, from 6% to 3.7%.

In September 2026, Inkbird lost share of searches among food thermometer brands in New Zealand, from 19.7% to 18.6%.

In September 2026, ThermoPro lost share of searches among food thermometer brands in New Zealand, from 2.2% to 1.6%.
How are Thermapen’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Thermapen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- thermapen
- thermapen thermometer
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Is Thermapen your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.