Brandwave

How popular isThermoWorks?

In September 2026, people searched for ThermoWorks by name about 70 times in New Zealand, a 22.2% decrease from the previous year. These searches made up 3.7% of all New Zealand food thermometer brand searches, placing ThermoWorks fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about food thermometer brands, ThermoWorks appeared in three of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

ThermoWorks is the fourth most searched of 5 competitors and the third most recommended in AI answers.

  1. MeaterShare of searches 63.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. InkbirdShare of searches 18.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. ThermapenShare of searches 12.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. ThermoWorksShare of searches 3.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. ThermoProShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top food thermometer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ThermoWorks was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ThermoWorks is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ThermoPro1st
  2. Thermapen2nd
  3. ThermoWorks3rd
  4. Meater4th
  5. Inkbird5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Inkbird3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thermapen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ThermoWorks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ThermoPro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meater2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about food thermometer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which food thermometer brands compete with ThermoWorks?

ThermoWorks against food thermometer brands in New Zealand, by month

Share of searches by month for Meater, Inkbird, Thermapen, ThermoWorks. The figures are in the table below the chart.

View monthly share of searches table
MonthMeaterInkbirdThermapenThermoWorksThermoPro
Oct 202562.3%19.7%10.4%4.9%2.7%
Nov 202570%12.6%12.2%3.3%1.9%
Dec 202573.3%11%8.8%4.5%2.4%
Jan 202669.3%15.2%9.3%3.5%2.7%
Feb 202668.1%15%9.4%4.4%3.1%
Mar 202668.3%16.8%9.6%3%2.4%
Apr 202669.1%15.2%9.1%4.2%2.4%
May 202662.6%18.1%12.6%3.8%2.7%
Jun 202666.7%17%10.5%2.9%2.9%
Jul 202660.9%20.7%12.3%3.9%2.2%
Aug 202656.8%19.7%15.3%6%2.2%
Sep 202663.8%18.6%12.2%3.7%1.6%

  1. 1.Meater

    63.8%

    Held 1st. 1.2K estimated branded searches, +15.4% vs prior month. Share +7 points.

  2. 2.Inkbird

    18.6%

    Held 2nd. 350 estimated branded searches, -2.8% vs prior month. Share -1.1 points.

  3. 3.Thermapen

    12.2%

    Held 3rd. 230 estimated branded searches, -17.9% vs prior month. Share -3.1 points.

  4. 4.ThermoWorks

    3.7%

    Held 4th. 70 estimated branded searches, -36.4% vs prior month. Share -2.3 points.

  5. 5.ThermoPro

    1.6%

    Held 5th. 30 estimated branded searches, -25% vs prior month. Share -0.6 points.

Compare popularity between ThermoWorks and its closest rivals

Every comparison with ThermoWorks

4 comparisons

How has branded search demand for ThermoWorks changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ThermoWorks in New Zealand fell from 90 to 70.
  • Across the 12 months ending September 2026, ThermoWorks’ share of searches among food thermometer brands in New Zealand decreased from 4.9% to 3.7%.
  • Across the 12 months ending September 2026, ThermoWorks’ share of searches among food thermometer brands in New Zealand peaked at 6% in August 2026 and was lowest at 2.9% in June 2026.

How did search popularity change for New Zealand food thermometer brands in September 2026?

5 changes

  1. In September 2026, Meater gained share of searches among food thermometer brands in New Zealand, from 56.8% to 63.8%.

  2. In September 2026, Thermapen lost share of searches among food thermometer brands in New Zealand, from 15.3% to 12.2%.

  3. In September 2026, ThermoWorks lost share of searches among food thermometer brands in New Zealand, from 6% to 3.7%.

  4. In September 2026, Inkbird lost share of searches among food thermometer brands in New Zealand, from 19.7% to 18.6%.

  5. In September 2026, ThermoPro lost share of searches among food thermometer brands in New Zealand, from 2.2% to 1.6%.

How are ThermoWorks’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using ThermoWorks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • thermoworks

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How the Brand Demand Index is measured

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