Meater vs ThermoWorks:Which is more popular?
In September 2026, Meater had more branded searches than ThermoWorks among food thermometer brands in New Zealand. Meater had about 1,200 branded searches, while ThermoWorks had 70. Meater made up 63.8% of all food thermometer brand searches we track, and ThermoWorks accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about food thermometer brands, ThermoWorks appeared in three of the five answers and Meater in two. ThermoWorks was mentioned before Meater in every answer that named either.
Who do people search for more?
Meater, about 17 searches for every 1 for ThermoWorks
Who does AI mention more?
ThermoWorks, mentioned in 3 of 5 answers, Meater in 2
Who does AI recommend more?
ThermoWorks, named ahead of Meater in 3 of 3 answers
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Top food thermometer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ThermoWorks was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Meater was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ThermoWorks was listed before Meater in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ThermoPro1st
Thermapen2nd- ThermoWorks3rd
- Meater4th
Inkbird5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Inkbird3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Thermapen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ThermoWorks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ThermoPro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Meater2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about food thermometer brands
5 answers
Asked ChatGPT
“Which food thermometer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best food thermometer brands in New Zealand?”
Asked ChatGPT
“What's the best food thermometer brand in New Zealand for safe cooking?”
Searched Google, AI Overview
“food thermometer nz”
Searched Google, AI Overview
“instant read thermometer”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Meater or ThermoWorks more popular in search?
This chart shows how often people search Google for Meater and ThermoWorks by name. Each line represents a brand's share of searches for all five food thermometer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Meater, ThermoWorks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Meater | Inkbird | Thermapen | ThermoWorks | ThermoPro |
|---|---|---|---|---|---|
| Oct 2025 | 62.3% | 19.7% | 10.4% | 4.9% | 2.7% |
| Nov 2025 | 70% | 12.6% | 12.2% | 3.3% | 1.9% |
| Dec 2025 | 73.3% | 11% | 8.8% | 4.5% | 2.4% |
| Jan 2026 | 69.3% | 15.2% | 9.3% | 3.5% | 2.7% |
| Feb 2026 | 68.1% | 15% | 9.4% | 4.4% | 3.1% |
| Mar 2026 | 68.3% | 16.8% | 9.6% | 3% | 2.4% |
| Apr 2026 | 69.1% | 15.2% | 9.1% | 4.2% | 2.4% |
| May 2026 | 62.6% | 18.1% | 12.6% | 3.8% | 2.7% |
| Jun 2026 | 66.7% | 17% | 10.5% | 2.9% | 2.9% |
| Jul 2026 | 60.9% | 20.7% | 12.3% | 3.9% | 2.2% |
| Aug 2026 | 56.8% | 19.7% | 15.3% | 6% | 2.2% |
| Sep 2026 | 63.8% | 18.6% | 12.2% | 3.7% | 1.6% |
How has the Meater and ThermoWorks comparison changed over the last 12 months?
3 findings
- Meater was ahead of ThermoWorks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Meater’s share of searches among food thermometer brands in New Zealand moved from 62.3% to 63.8%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
- Across the 12 months ending September 2026, ThermoWorks’ share of searches among food thermometer brands in New Zealand moved from 4.9% to 3.7%, and its estimated monthly branded searches moved from 90 to 70.
How did search popularity change for New Zealand food thermometer brands in September 2026?
2 changes
In September 2026, Meater gained share of searches among food thermometer brands in New Zealand, from 56.8% to 63.8%.
In September 2026, ThermoWorks lost share of searches among food thermometer brands in New Zealand, from 6% to 3.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Meater’s and ThermoWorks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Meater
2 branded search terms
- meater
- meater thermometer
ThermoWorks
1 branded search term
- thermoworks
Other head-to-heads among food thermometer brands
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