Brandwave

Inkbird vs ThermoWorks:Which is more popular?

In September 2026, Inkbird had more branded searches than ThermoWorks among food thermometer brands in New Zealand. Inkbird had about 350 branded searches, while ThermoWorks had 70. Inkbird made up 18.6% of all food thermometer brand searches we track, and ThermoWorks accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about food thermometer brands, Inkbird and ThermoWorks each appeared in three of the five answers. ThermoWorks was mentioned before Inkbird in three out of four answers.

Among food thermometer brands in New Zealand in September 2026

Who do people search for more?

Inkbird, about 5 searches for every 1 for ThermoWorks

Inkbird 350 searchesThermoWorks 70 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Inkbird in 3 of 5ThermoWorks in 3 of 5

Who does AI recommend more?

ThermoWorks, named ahead of Inkbird in 3 of 4 answers

ThermoWorks first in 3Inkbird first in 1

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Top food thermometer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Inkbird was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. ThermoWorks was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ThermoWorks was listed before Inkbird in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ThermoPro1st
  2. Thermapen2nd
  3. ThermoWorks3rd
  4. Meater4th
  5. Inkbird5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Inkbird3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thermapen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ThermoWorks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ThermoPro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meater2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about food thermometer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Inkbird or ThermoWorks more popular in search?

This chart shows how often people search Google for Inkbird and ThermoWorks by name. Each line represents a brand's share of searches for all five food thermometer brands we track, month by month, from searches in New Zealand.

Inkbird and ThermoWorks among food thermometer brands in New Zealand, by month

Share of searches by month for Inkbird, ThermoWorks. The figures are in the table below the chart.

View monthly share of searches table
MonthMeaterInkbirdThermapenThermoWorksThermoPro
Oct 202562.3%19.7%10.4%4.9%2.7%
Nov 202570%12.6%12.2%3.3%1.9%
Dec 202573.3%11%8.8%4.5%2.4%
Jan 202669.3%15.2%9.3%3.5%2.7%
Feb 202668.1%15%9.4%4.4%3.1%
Mar 202668.3%16.8%9.6%3%2.4%
Apr 202669.1%15.2%9.1%4.2%2.4%
May 202662.6%18.1%12.6%3.8%2.7%
Jun 202666.7%17%10.5%2.9%2.9%
Jul 202660.9%20.7%12.3%3.9%2.2%
Aug 202656.8%19.7%15.3%6%2.2%
Sep 202663.8%18.6%12.2%3.7%1.6%

How has the Inkbird and ThermoWorks comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand food thermometer brands in September 2026?

2 changes

  1. In September 2026, ThermoWorks lost share of searches among food thermometer brands in New Zealand, from 6% to 3.7%.

  2. In September 2026, Inkbird lost share of searches among food thermometer brands in New Zealand, from 19.7% to 18.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Inkbird’s and ThermoWorks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Inkbird

2 branded search terms

  • inkbird
  • inkbird sous vide

ThermoWorks

1 branded search term

  • thermoworks

How the Brand Demand Index is measured

Other head-to-heads among food thermometer brands

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