Brandwave

How popular isInkbird?

In September 2026, people searched for Inkbird by name about 350 times in New Zealand, about the same as the previous year. These searches made up 18.6% of all New Zealand food thermometer brand searches, placing Inkbird second out of five brands. When we asked both ChatGPT and Google AI Overviews about food thermometer brands, Inkbird appeared in three of the five answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

Inkbird is the second most searched of 5 competitors and the fifth most recommended in AI answers.

  1. MeaterShare of searches 63.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. InkbirdShare of searches 18.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. ThermapenShare of searches 12.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. ThermoWorksShare of searches 3.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. ThermoProShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top food thermometer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Inkbird was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Inkbird is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ThermoPro1st
  2. Thermapen2nd
  3. ThermoWorks3rd
  4. Meater4th
  5. Inkbird5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Inkbird3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thermapen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ThermoWorks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ThermoPro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meater2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about food thermometer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which food thermometer brands compete with Inkbird?

Inkbird against food thermometer brands in New Zealand, by month

Share of searches by month for Meater, Inkbird, Thermapen, ThermoWorks. The figures are in the table below the chart.

View monthly share of searches table
MonthMeaterInkbirdThermapenThermoWorksThermoPro
Oct 202562.3%19.7%10.4%4.9%2.7%
Nov 202570%12.6%12.2%3.3%1.9%
Dec 202573.3%11%8.8%4.5%2.4%
Jan 202669.3%15.2%9.3%3.5%2.7%
Feb 202668.1%15%9.4%4.4%3.1%
Mar 202668.3%16.8%9.6%3%2.4%
Apr 202669.1%15.2%9.1%4.2%2.4%
May 202662.6%18.1%12.6%3.8%2.7%
Jun 202666.7%17%10.5%2.9%2.9%
Jul 202660.9%20.7%12.3%3.9%2.2%
Aug 202656.8%19.7%15.3%6%2.2%
Sep 202663.8%18.6%12.2%3.7%1.6%

  1. 1.Meater

    63.8%

    Held 1st. 1.2K estimated branded searches, +15.4% vs prior month. Share +7 points.

  2. 2.Inkbird

    18.6%

    Held 2nd. 350 estimated branded searches, -2.8% vs prior month. Share -1.1 points.

  3. 3.Thermapen

    12.2%

    Held 3rd. 230 estimated branded searches, -17.9% vs prior month. Share -3.1 points.

  4. 4.ThermoWorks

    3.7%

    Held 4th. 70 estimated branded searches, -36.4% vs prior month. Share -2.3 points.

  5. 5.ThermoPro

    1.6%

    Held 5th. 30 estimated branded searches, -25% vs prior month. Share -0.6 points.

Compare popularity between Inkbird and its closest rivals

Every comparison with Inkbird

4 comparisons

How has branded search demand for Inkbird changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Inkbird in New Zealand held steady, from 360 to 350.
  • Across the 12 months ending September 2026, Inkbird’s share of searches among food thermometer brands in New Zealand decreased from 19.7% to 18.6%.
  • Across the 12 months ending September 2026, Inkbird’s share of searches among food thermometer brands in New Zealand peaked at 20.7% in July 2026 and was lowest at 11% in December 2025.

How did search popularity change for New Zealand food thermometer brands in September 2026?

5 changes

  1. In September 2026, Meater gained share of searches among food thermometer brands in New Zealand, from 56.8% to 63.8%.

  2. In September 2026, Thermapen lost share of searches among food thermometer brands in New Zealand, from 15.3% to 12.2%.

  3. In September 2026, ThermoWorks lost share of searches among food thermometer brands in New Zealand, from 6% to 3.7%.

  4. In September 2026, Inkbird lost share of searches among food thermometer brands in New Zealand, from 19.7% to 18.6%.

  5. In September 2026, ThermoPro lost share of searches among food thermometer brands in New Zealand, from 2.2% to 1.6%.

How are Inkbird’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Inkbird’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • inkbird
  • inkbird sous vide

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How the Brand Demand Index is measured

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