Brandwave

Ingrid Starnes vs Paris Georgia:Which is more popular?

In September 2026, Paris Georgia had more branded searches than Ingrid Starnes among designer fashion labels in New Zealand. Paris Georgia had about 1,600 branded searches, while Ingrid Starnes had 190. Paris Georgia made up 2.7% of all designer fashion label searches we track, and Ingrid Starnes accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about designer fashion labels, Paris Georgia appeared in two of the five answers and Ingrid Starnes in none.

Among designer fashion labels in New Zealand in September 2026

Who do people search for more?

Paris Georgia, about 8 searches for every 1 for Ingrid Starnes

Paris Georgia 1.6K searchesIngrid Starnes 190 searches

Who does AI mention more?

Paris Georgia, mentioned in 2 of 5 answers, Ingrid Starnes in 0

Paris Georgia in 2 of 5Ingrid Starnes in 0 of 5

Who does AI recommend more?

Paris Georgia, the only one of the two named

Paris Georgia first in 2Ingrid Starnes never named

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Top designer fashion labels in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Paris Georgia was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ingrid Starnes did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Juliette Hogan1st
  2. Kowtow2nd
  3. Harris Tapper3rd
  4. Zambesi4th
  5. Karen Walker5th
  6. Paris Georgia6th
  7. Maggie Marilyn7th
  8. RUBY8th
  9. Marle9th
  10. +5 more
  11. Ingrid Starnes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Juliette Hogan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harris Tapper4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kowtow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karen Walker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maggie Marilyn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deadly Ponies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yu Mei2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zambesi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paris Georgia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ingrid Starnes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about designer fashion labels

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ingrid Starnes or Paris Georgia more popular in search?

This chart shows how often people search Google for Ingrid Starnes and Paris Georgia by name. Each line represents a brand's share of searches for all 15 designer fashion labels we track, month by month, from searches in New Zealand.

Ingrid Starnes and Paris Georgia among designer fashion labels in New Zealand, by month

Share of searches by month for Paris Georgia, Ingrid Starnes. The figures are in the table below the chart.

View monthly share of searches table
MonthKaren WalkerJuliette HoganDeadly PoniesCaitlin CrispMaggie MarilynYu MeiHarris TapperRUBYKowtowTwenty-Seven NamesZambesiKate SylvesterParis GeorgiaMarleIngrid Starnes
Oct 202526.1%11.5%10.9%11%5.7%4.6%5.5%5.5%3.6%4%3.2%3.6%2.4%1.9%0.38%
Nov 202531.1%9.4%12.9%10.7%4.6%4.4%5.4%4.8%3.3%3.2%2.6%2.9%2.9%1.3%0.35%
Dec 202533.6%8.2%13.8%9.3%4.9%7%3.2%4.8%3.2%3.5%2.8%2.6%1.7%1.2%0.32%
Jan 202629.9%9.4%12.6%8.6%5.5%6.3%3.5%4.9%3.5%5.6%3.2%3.1%2.3%1.5%0.35%
Feb 202627.2%10.4%11.4%9.5%6.1%5.5%4.7%4.5%3.1%5.1%3.4%4.3%2.6%2%0.37%
Mar 202633.4%8.7%11.8%8.1%6.4%4.8%6.1%3.9%3.1%2.9%2.9%2.8%2.2%2.6%0.33%
Apr 202631.1%9.6%13.4%8.9%5.9%4.5%3.8%3.9%5%2.8%3.3%3%2%2.4%0.36%
May 202630.4%9.2%15.9%7.2%4.7%5.4%5.5%3.3%3.3%3.3%3.2%2.9%2.5%2.8%0.35%
Jun 202632.2%8.2%14.2%7.6%6.3%5.7%4.7%3.8%3.9%4.3%2.9%2.6%1.6%1.9%0.39%
Jul 202632.1%9.7%13.5%6.1%6%4.7%5.7%3.8%3.8%3.3%2.4%4.3%2.5%1.8%0.28%
Aug 202626.6%12.1%11.6%13.8%6.2%5.6%4.8%3%2.8%4.2%2.8%2.2%1.7%2.5%0.25%
Sep 202627.9%12.4%11.8%9.8%6.2%5%4.8%4%3.7%3.5%3%2.8%2.7%2.1%0.32%

How has the Ingrid Starnes and Paris Georgia comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand designer fashion labels in September 2026?

2 changes

  1. In September 2026, Paris Georgia overtook Marle to rank 13th among designer fashion labels in New Zealand, with 2.7% of the searches.

  2. Estimated monthly branded searches for Ingrid Starnes in New Zealand fell 24% over 12 measured months, from 250 to 190 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Ingrid Starnes’ and Paris Georgia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ingrid Starnes

4 branded search terms

  • ingrid starnes
  • ingrid starnes dress
  • ingrid starnes sale
  • ingridstarnes

Paris Georgia

1 branded search term

  • paris georgia

How the Brand Demand Index is measured

Other head-to-heads among designer fashion labels

Creator with pink hair and a pink jacket

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