Brandwave

Infinity Supplements vs NZ Muscle:Which is more popular in New Zealand?

In October 2026, NZ Muscle had more branded searches than Infinity Supplements among sports supplement stores in New Zealand. NZ Muscle had about 10,900 branded searches, while Infinity Supplements had 880. NZ Muscle made up 18.4% of all sports supplement store searches we track, and Infinity Supplements accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about sports supplement stores, Infinity Supplements and NZ Muscle each appeared in two of the four answers. Infinity Supplements was mentioned before NZ Muscle in two out of three answers.

Among sports supplement stores in New Zealand in October 2026

Who do people search for more?

NZ Muscle, about 12 searches for every 1 for Infinity Supplements

NZ Muscle 10.9K searchesInfinity Supplements 880 searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Infinity Supplements in 2 of 4NZ Muscle in 2 of 4

Who does AI recommend more?

Infinity Supplements, named ahead of NZ Muscle in 2 of 3 answers

Infinity Supplements first in 2NZ Muscle first in 1

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Top sports supplement stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Infinity Supplements was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. NZ Muscle was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Infinity Supplements was listed before NZ Muscle in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sportsfuel1st
  2. Xplosiv2nd
  3. Infinity Supplements2nd
  4. Sprint Fit4th
  5. NZ Muscle4th
  6. Supplements.co.nz6th
  7. Nutritional Supplements NZ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sportsfuel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sprint Fit2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NZ Muscle2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Xplosiv2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Supplements.co.nz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Infinity Supplements2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nutritional Supplements NZ0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sports supplement stores

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Infinity Supplements or NZ Muscle more popular in search?

This chart shows how often people search Google for Infinity Supplements and NZ Muscle by name. Each line represents a brand's share of searches for all seven sports supplement stores we track, month by month, from searches in New Zealand.

Infinity Supplements and NZ Muscle among sports supplement stores in New Zealand, by month

Share of searches by month for NZ Muscle, Infinity Supplements. The figures are in the table below the chart.

View monthly share of searches table
MonthSprint FitSportsfuelNZ MuscleXplosivNutritional Supplements NZSupplements.co.nzInfinity Supplements
Nov 202525.6%20.9%34.1%8.3%5.1%5.1%1%
Dec 202524.3%19.8%32.9%9.8%5.9%5.9%1.4%
Jan 202624.3%19.8%33.2%9.7%5.9%5.9%1.2%
Feb 202624.9%20.4%35.4%8.3%5%5%1.2%
Mar 202623.8%23.7%32.4%9.5%4.7%4.7%1.2%
Apr 202626.9%22%30%9%5.4%5.4%1.3%
May 202624.4%24.3%32.6%8.1%4.8%4.8%0.97%
Jun 20269.2%9.2%73%3.8%2.2%2.2%0.45%
Jul 202620%16.3%46.8%8.2%4%4%0.79%
Aug 202624.7%20.2%32%10.1%6%6%0.98%
Sep 202629.5%24.1%21.5%11.9%5.9%5.9%1.2%
Oct 202630.5%24.9%18.4%12.5%6.1%6.1%1.5%

How has branded search for Infinity Supplements and NZ Muscle changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand sports supplement stores in October 2026?

2 changes

  1. In October 2026, NZ Muscle lost share of searches among sports supplement stores in New Zealand, from 21.5% to 18.4%.

  2. Infinity Supplements’ share of searches among sports supplement stores in New Zealand has gained ground for 3 months in a row, from 0.79% to 1.5% in October 2026.

How are Infinity Supplements’ and NZ Muscle’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Infinity Supplements’ and NZ Muscle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Infinity Supplements

1 branded search term

  • infinity supplements

NZ Muscle

14 branded search terms

  • creatine nz muscle
  • nz muscle
  • nz muscle constellation
  • nz muscle creatine
  • nz muscle fuel
  • nz muscle gym
  • nz muscle nz
  • nz muscle protein
  • nz muscle supplements
  • nz muscle voucher
  • nz muscle whey
  • nzmuscle
  • nzmuscle nz
  • nzmuscle protein

How the Brand Demand Index is measured

Other head-to-heads among sports supplement stores

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