iHeartRadio vs Overcast:Which is more popular by branded search in New Zealand?
In August 2026, iHeartRadio had more branded searches than Overcast among podcast and radio apps in New Zealand. iHeartRadio was estimated to have 21.7K branded searches compared to Overcast’s 270, and held a 65.6% Share of Search versus Overcast’s 0.82%.
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Which is more popular in search, iHeartRadio or Overcast?
Compare the podcast and radio apps New Zealanders listen on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for iHeartRadio, Overcast. The figures are in the table below the chart.
View monthly share of search table
| Month | iHeartRadio | rova | Apple Podcasts | Overcast | Pocket Casts |
|---|---|---|---|---|---|
| Oct 2025 | 62.9% | 32.6% | 2.6% | 1.2% | 0.62% |
| Nov 2025 | 62.7% | 32.7% | 3.1% | 0.98% | 0.5% |
| Dec 2025 | 68.1% | 27.4% | 3% | 0.89% | 0.69% |
| Jan 2026 | 71.7% | 23.1% | 3.2% | 1.1% | 0.92% |
| Feb 2026 | 70.4% | 24.3% | 3.6% | 1.1% | 0.6% |
| Mar 2026 | 69.4% | 25.7% | 3.2% | 0.99% | 0.66% |
| Apr 2026 | 63.9% | 31.8% | 2.8% | 0.8% | 0.68% |
| May 2026 | 68.3% | 26.8% | 3.4% | 0.84% | 0.68% |
| Jun 2026 | 67.5% | 27.2% | 3.7% | 0.86% | 0.7% |
| Jul 2026 | 70.3% | 24.7% | 3.5% | 0.89% | 0.63% |
| Aug 2026 | 65.6% | 30.2% | 2.8% | 0.82% | 0.64% |
| Sep 2026 | — | — | — | — | — |
How has the iHeartRadio and Overcast comparison changed over the last 12 months?
3 findings
- iHeartRadio was ahead of Overcast in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, iHeartRadio’s estimated Share of Search among podcast and radio apps in New Zealand moved from 62.9% to 65.6%, and its estimated monthly branded searches moved from 21.4K to 21.7K.
- Across the 11 months ending August 2026, Overcast’s estimated Share of Search among podcast and radio apps in New Zealand moved from 1.2% to 0.82%, and its estimated monthly branded searches moved from 400 to 270.
How did search popularity change for New Zealand podcast and radio apps in August 2026?
2 changes
In August 2026, iHeartRadio lost estimated Share of Search among podcast and radio apps in New Zealand, from 70.3% to 65.6%.
Estimated monthly branded searches for Overcast in New Zealand fell 32.5% over 11 measured months, from 400 to 270 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using iHeartRadio’s and Overcast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
iHeartRadio
16 branded search terms
- iheart radio
- iheart radio awards
- iheartradio
- iheartradio 1zb
- iheartradio app
- iheartradio country
- iheartradio festival
- iheartradio free music
- iheartradio listen
- iheartradio near me
- iheartradio nz
- iheartradio online
- iheartradio podcasts
- iheartradio radio app
- iheartradio station
- www iheartradio
Overcast
2 branded search terms
- overcast app
- overcast podcast
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.