How popular isOvercast in search?
In August 2026, there were an estimated 270 branded searches for Overcast in New Zealand which is down 32.5% over the last 11 months. Overcast holds 0.82% estimated Share of Search among New Zealand podcast and radio apps and is ranked 4th of 5 competitors for search popularity.
iHeartRadio65.6%
rova30.2%
Apple Podcasts2.8%
Overcast0.82%
Pocket Casts0.64%
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Which podcast and radio apps compete with Overcast?
Share of Search by month for iHeartRadio, rova, Apple Podcasts, Overcast. The figures are in the table below the chart.
View monthly share of search table
| Month | iHeartRadio | rova | Apple Podcasts | Overcast | Pocket Casts |
|---|---|---|---|---|---|
| Oct 2025 | 62.9% | 32.6% | 2.6% | 1.2% | 0.62% |
| Nov 2025 | 62.7% | 32.7% | 3.1% | 0.98% | 0.5% |
| Dec 2025 | 68.1% | 27.4% | 3% | 0.89% | 0.69% |
| Jan 2026 | 71.7% | 23.1% | 3.2% | 1.1% | 0.92% |
| Feb 2026 | 70.4% | 24.3% | 3.6% | 1.1% | 0.6% |
| Mar 2026 | 69.4% | 25.7% | 3.2% | 0.99% | 0.66% |
| Apr 2026 | 63.9% | 31.8% | 2.8% | 0.8% | 0.68% |
| May 2026 | 68.3% | 26.8% | 3.4% | 0.84% | 0.68% |
| Jun 2026 | 67.5% | 27.2% | 3.7% | 0.86% | 0.7% |
| Jul 2026 | 70.3% | 24.7% | 3.5% | 0.89% | 0.63% |
| Aug 2026 | 65.6% | 30.2% | 2.8% | 0.82% | 0.64% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.6% | 21.7K | +2% | -4.7 points | |
| 2, held 2nd | 30.2% | 10K | +33.5% | +5.5 points | |
| 3, held 3rd | 2.8% | 920 | -12.4% | -0.7 points | |
| 4, held 4th | 0.82% | 270 | 0% | -0.1 points | |
| 5, held 5th | 0.64% | 210 | +10.5% | 0 points |
65.6%
held 1st · 21.7K estimated branded searches · +2% vs prior month · -4.7 points
2.
rova30.2%
held 2nd · 10K estimated branded searches · +33.5% vs prior month · +5.5 points
2.8%
held 3rd · 920 estimated branded searches · -12.4% vs prior month · -0.7 points
4.
Overcast0.82%
held 4th · 270 estimated branded searches · 0% vs prior month · -0.1 points
0.64%
held 5th · 210 estimated branded searches · +10.5% vs prior month · 0 points
Compare search popularity between Overcast and its closest rivals
How has branded search demand for Overcast changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Overcast in New Zealand fell from 400 to 270.
- Across the 11 months ending August 2026, Overcast’s estimated Share of Search among podcast and radio apps in New Zealand held steady, from 1.2% to 0.82%.
How did search popularity change for New Zealand podcast and radio apps in August 2026?
4 changes
In August 2026, rova gained estimated Share of Search among podcast and radio apps in New Zealand, from 24.7% to 30.2%.
In August 2026, iHeartRadio lost estimated Share of Search among podcast and radio apps in New Zealand, from 70.3% to 65.6%.
In August 2026, Apple Podcasts lost estimated Share of Search among podcast and radio apps in New Zealand, from 3.5% to 2.8%.
Estimated monthly branded searches for Overcast in New Zealand fell 32.5% over 11 measured months, from 400 to 270 in August 2026.
How is Overcast measured?
Brandwave collects information about searches that people make online using Overcast’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- overcast app
- overcast podcast
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Is Overcast your brand?
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