Brandwave

Ignite Coffee vs Segafredo Zanetti:Which is more popular in New Zealand?

In October 2026, Segafredo Zanetti had more branded searches than Ignite Coffee among workplace coffee suppliers in New Zealand. Segafredo Zanetti had about 260 branded searches, while Ignite Coffee had 140. Segafredo Zanetti made up 12.4% of all workplace coffee supplier searches we track, and Ignite Coffee accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about workplace coffee suppliers, Segafredo Zanetti appeared in two of the five answers and Ignite Coffee in one. Ignite Coffee and Segafredo Zanetti were each mentioned first in one of the two answers that named either.

Among workplace coffee suppliers in New Zealand in October 2026

Who do people search for more?

Segafredo Zanetti, about 86% more searches than Ignite Coffee

Segafredo Zanetti 260 searchesIgnite Coffee 140 searches

Who does AI mention more?

Segafredo Zanetti, mentioned in 2 of 5 answers, Ignite Coffee in 1

Segafredo Zanetti in 2 of 5Ignite Coffee in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Ignite Coffee first in 1Segafredo Zanetti first in 1

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Top workplace coffee suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Segafredo Zanetti was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Ignite Coffee was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ignite Coffee and Segafredo Zanetti were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coffee Suppliers1st
  2. The New Zealand Coffee Co2nd
  3. Essential Coffee3rd
  4. Segafredo Zanetti4th
  5. Ignite Coffee5th
  6. Coffee4Business6th
  7. Cascade Coffee Co.7th
  8. Foundation Coffee8th
  9. Coffee Biz–
  10. 7 Grams Coffee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The New Zealand Coffee Co4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coffee Suppliers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Essential Coffee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cascade Coffee Co.3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Segafredo Zanetti2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coffee4Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Foundation Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ignite Coffee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coffee Biz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 7 Grams Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about workplace coffee suppliers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ignite Coffee or Segafredo Zanetti more popular in search?

This chart shows how often people search Google for Ignite Coffee and Segafredo Zanetti by name. Each line represents a brand's share of searches for all ten workplace coffee suppliers we track, month by month, from searches in New Zealand.

Ignite Coffee and Segafredo Zanetti among workplace coffee suppliers in New Zealand, by month

Share of searches by month for Segafredo Zanetti, Ignite Coffee. The figures are in the table below the chart.

View monthly share of searches table
MonthThe New Zealand Coffee CoFoundation CoffeeCoffee SuppliersSegafredo ZanettiCoffee BizIgnite CoffeeEssential CoffeeCoffee4Business7 Grams CoffeeCascade Coffee Co.
Nov 202528%24.8%12.4%16%8.4%4.4%4.4%0.8%0.4%0.4%
Dec 202527.8%24.9%12.9%16.2%7.1%2.9%5.8%1.2%0.41%0.83%
Jan 202626.4%27.9%10.9%17%7.9%3.8%4.2%1.1%0.38%0.38%
Feb 202622.7%29.1%15.9%14.7%8.4%3.6%3.6%1.2%0.4%0.4%
Mar 202625.6%26.7%15.8%12.8%9.5%3.3%4%1.1%0.73%0.37%
Apr 202618.6%30%15%19.4%8.3%4.7%2.8%0.79%0.4%0%
May 202620.9%34.7%14.5%14.8%7.1%3.7%3%0.67%0.34%0.34%
Jun 202621.9%32.5%15.2%13.1%7.4%3.9%3.9%1.4%0.35%0.35%
Jul 202620.9%27.5%13.9%17.9%7.7%5.5%4%1.5%0.37%0.73%
Aug 202625.4%25%13.7%14.5%8.5%4.8%5.6%1.6%0.4%0.4%
Sep 202626.2%23.1%12.7%14.9%9.5%6.8%4.1%1.8%0.45%0.45%
Oct 202625.2%24.8%13.8%12.4%10%6.7%4.3%1.4%0.95%0.48%

How has branded search for Ignite Coffee and Segafredo Zanetti changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand workplace coffee suppliers in October 2026?

3 changes

  1. In October 2026, Coffee Suppliers overtook Segafredo Zanetti to rank 3rd among workplace coffee suppliers in New Zealand, with 13.8% of the searches.

  2. In October 2026, Segafredo Zanetti lost share of searches among workplace coffee suppliers in New Zealand, from 14.9% to 12.4%.

  3. Estimated monthly branded searches for Ignite Coffee in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in October 2026.

How are Ignite Coffee’s and Segafredo Zanetti’s branded searches counted?

72 search terms

Brandwave collects information about searches that people make online using Ignite Coffee’s and Segafredo Zanetti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ignite Coffee

4 branded search terms

  • espresso direct
  • ignite coffee
  • ignite coffee co
  • ignite coffee roasters

Segafredo Zanetti

68 branded search terms

  • cafe segafredo
  • capsule segafredo
  • capsule segafredo espresso
  • capsules segafredo
  • coffee system segafredo
  • espresso segafredo zanetti
  • espresso workz
  • espressoworkz
  • extra strong segafredo
  • hot ciok segafredo
  • intermezzo segafredo
  • italian coffee segafredo
  • machine segafredo
  • segafredo
  • segafredo 100 arabica
  • segafredo 500g
  • segafredo barista
  • segafredo beans
  • segafredo caffe
  • segafredo capsule
  • segafredo capsule machine
  • segafredo capsules
  • segafredo casa
  • segafredo coffee beans
  • segafredo coffee capsules
  • segafredo coffee cups
  • segafredo coffee maker
  • segafredo coffee pods
  • segafredo coffee system
  • segafredo company
  • segafredo crema selezione
  • segafredo cups
  • segafredo decaf
  • segafredo decaffeinato
  • segafredo emozioni
  • segafredo espresso
  • segafredo espresso beans
  • segafredo espresso capsules
  • segafredo espresso casa
  • segafredo espresso cups

1–40 of 68

How the Brand Demand Index is measured

Other head-to-heads among workplace coffee suppliers

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