Brandwave

How popular isEssential Coffee?

In October 2026, people searched for Essential Coffee by name about 90 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 4.3% of all New Zealand workplace coffee supplier searches, placing Essential Coffee seventh out of ten suppliers. When we asked both ChatGPT and Google AI Overviews about workplace coffee suppliers, Essential Coffee appeared in three of the five answers and was the third most recommended of the ten.

Search and AI answers in October 2026

Essential Coffee is the seventh most searched of 10 competitors and the third most recommended in the AI answers we collected.

  1. The New Zealand Coffee CoShare of searches 25.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Foundation CoffeeShare of searches 24.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  3. Coffee SuppliersShare of searches 13.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Segafredo ZanettiShare of searches 12.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Essential CoffeeShare of searches 4.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+5 more

Essential Coffee website (opens in a new tab)

Follow Essential Coffee and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top workplace coffee suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Essential Coffee was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Essential Coffee is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coffee Suppliers1st
  2. The New Zealand Coffee Co2nd
  3. Essential Coffee3rd
  4. Segafredo Zanetti4th
  5. Ignite Coffee5th
  6. Coffee4Business6th
  7. Cascade Coffee Co.7th
  8. Foundation Coffee8th
  9. Coffee Biz–
  10. 7 Grams Coffee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The New Zealand Coffee Co4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coffee Suppliers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Essential Coffee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cascade Coffee Co.3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Segafredo Zanetti2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coffee4Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Foundation Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ignite Coffee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coffee Biz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 7 Grams Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about workplace coffee suppliers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Essential Coffee compared with other New Zealand workplace coffee suppliers?

Essential Coffee against workplace coffee suppliers in New Zealand, by month

Share of searches by month for The New Zealand Coffee Co, Foundation Coffee, Coffee Suppliers, Segafredo Zanetti, Coffee Biz, Ignite Coffee, Essential Coffee. The figures are in the table below the chart.

View monthly share of searches table
MonthThe New Zealand Coffee CoFoundation CoffeeCoffee SuppliersSegafredo ZanettiCoffee BizIgnite CoffeeEssential CoffeeCoffee4Business7 Grams CoffeeCascade Coffee Co.
Nov 202528%24.8%12.4%16%8.4%4.4%4.4%0.8%0.4%0.4%
Dec 202527.8%24.9%12.9%16.2%7.1%2.9%5.8%1.2%0.41%0.83%
Jan 202626.4%27.9%10.9%17%7.9%3.8%4.2%1.1%0.38%0.38%
Feb 202622.7%29.1%15.9%14.7%8.4%3.6%3.6%1.2%0.4%0.4%
Mar 202625.6%26.7%15.8%12.8%9.5%3.3%4%1.1%0.73%0.37%
Apr 202618.6%30%15%19.4%8.3%4.7%2.8%0.79%0.4%0%
May 202620.9%34.7%14.5%14.8%7.1%3.7%3%0.67%0.34%0.34%
Jun 202621.9%32.5%15.2%13.1%7.4%3.9%3.9%1.4%0.35%0.35%
Jul 202620.9%27.5%13.9%17.9%7.7%5.5%4%1.5%0.37%0.73%
Aug 202625.4%25%13.7%14.5%8.5%4.8%5.6%1.6%0.4%0.4%
Sep 202626.2%23.1%12.7%14.9%9.5%6.8%4.1%1.8%0.45%0.45%
Oct 202625.2%24.8%13.8%12.4%10%6.7%4.3%1.4%0.95%0.48%

  1. 1.The New Zealand Coffee Co

    25.2%

    Held 1st. 530 estimated branded searches, -8.6% vs prior month. Share -1 points.

  2. 2.Foundation Coffee

    24.8%

    Held 2nd. 520 estimated branded searches, +2% vs prior month. Share +1.7 points.

  3. 3.Coffee Suppliers

    13.8%

    Moved from 4th to 3rd. 290 estimated branded searches, +3.6% vs prior month. Share +1.1 points.

  4. 4.Segafredo Zanetti

    12.4%

    Moved from 3rd to 4th. 260 estimated branded searches, -21.2% vs prior month. Share -2.6 points.

  5. 5.Coffee Biz

    10%

    Held 5th. 210 estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Ignite Coffee

    6.7%

    Held 6th. 140 estimated branded searches, -6.7% vs prior month. Share -0.1 points.

  7. 7.Essential Coffee

    4.3%

    Held 7th. 90 estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Coffee4Business

    1.4%

    Held 8th. 30 estimated branded searches, -25% vs prior month. Share -0.4 points.

  9. 9.7 Grams Coffee

    0.95%

    Held 9th. 20 estimated branded searches, +100% vs prior month. Share +0.5 points.

  10. 10.Cascade Coffee Co.

    0.48%

    Held 10th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Essential Coffee and its closest rivals

Every comparison with Essential Coffee

9 comparisons

How has branded search demand for Essential Coffee changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Essential Coffee in New Zealand fell from 110 to 90.
  • Across the 12 months ending October 2026, Essential Coffee’s share of searches among workplace coffee suppliers in New Zealand peaked at 5.8% in December 2025 and was lowest at 2.8% in April 2026.
  • Across the 12 months ending October 2026, Essential Coffee fell from 6th to 7th among workplace coffee suppliers in New Zealand.

How did search popularity change for New Zealand workplace coffee suppliers in October 2026?

6 changes

  1. In October 2026, Coffee Suppliers overtook Segafredo Zanetti to rank 3rd among workplace coffee suppliers in New Zealand, with 13.8% of the searches.

  2. In October 2026, Foundation Coffee gained share of searches among workplace coffee suppliers in New Zealand, from 23.1% to 24.8%.

  3. In October 2026, Segafredo Zanetti lost share of searches among workplace coffee suppliers in New Zealand, from 14.9% to 12.4%.

  4. In October 2026, The New Zealand Coffee Co lost share of searches among workplace coffee suppliers in New Zealand, from 26.2% to 25.2%.

  5. Coffee Biz’s share of searches among workplace coffee suppliers in New Zealand has gained ground for 3 months in a row, from 7.7% to 10% in October 2026.

  6. 7 Grams Coffee’s share of searches among workplace coffee suppliers in New Zealand has gained ground for 3 months in a row, from 0.37% to 0.95% in October 2026.

How are Essential Coffee’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Essential Coffee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • essential coffee

Do you work for Essential Coffee? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Essential Coffee your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free