Essential Coffee vs Segafredo Zanetti:Which is more popular in New Zealand?
In October 2026, Segafredo Zanetti had more branded searches than Essential Coffee among workplace coffee suppliers in New Zealand. Segafredo Zanetti had about 260 branded searches, while Essential Coffee had 90. Segafredo Zanetti made up 12.4% of all workplace coffee supplier searches we track, and Essential Coffee accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about workplace coffee suppliers, Essential Coffee appeared in three of the five answers and Segafredo Zanetti in two. Essential Coffee was mentioned before Segafredo Zanetti in three out of five answers.
Who do people search for more?
Segafredo Zanetti, about 3 searches for every 1 for Essential Coffee
Who does AI mention more?
Essential Coffee, mentioned in 3 of 5 answers, Segafredo Zanetti in 2
Who does AI recommend more?
Essential Coffee, named ahead of Segafredo Zanetti in 3 of 5 answers
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Top workplace coffee suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Essential Coffee was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Segafredo Zanetti was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Essential Coffee was listed before Segafredo Zanetti in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The New Zealand Coffee Co4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Coffee Suppliers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Essential Coffee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cascade Coffee Co.3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Segafredo Zanetti2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Coffee4Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Foundation Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ignite Coffee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Coffee Biz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
7 Grams Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about workplace coffee suppliers
5 answers
Asked ChatGPT
“Which workplace coffee supplier should I hire in New Zealand?”
Asked ChatGPT
“What are the best workplace coffee suppliers in New Zealand?”
Asked ChatGPT
“What's the best workplace coffee supplier in New Zealand for an office coffee setup?”
Searched Google, AI Overview
“office coffee supply”
Searched Google, AI Overview
“coffee machine rental nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Essential Coffee or Segafredo Zanetti more popular in search?
This chart shows how often people search Google for Essential Coffee and Segafredo Zanetti by name. Each line represents a brand's share of searches for all ten workplace coffee suppliers we track, month by month, from searches in New Zealand.
Share of searches by month for Segafredo Zanetti, Essential Coffee. The figures are in the table below the chart.
View monthly share of searches table
| Month | The New Zealand Coffee Co | Foundation Coffee | Coffee Suppliers | Segafredo Zanetti | Coffee Biz | Ignite Coffee | Essential Coffee | Coffee4Business | 7 Grams Coffee | Cascade Coffee Co. |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 28% | 24.8% | 12.4% | 16% | 8.4% | 4.4% | 4.4% | 0.8% | 0.4% | 0.4% |
| Dec 2025 | 27.8% | 24.9% | 12.9% | 16.2% | 7.1% | 2.9% | 5.8% | 1.2% | 0.41% | 0.83% |
| Jan 2026 | 26.4% | 27.9% | 10.9% | 17% | 7.9% | 3.8% | 4.2% | 1.1% | 0.38% | 0.38% |
| Feb 2026 | 22.7% | 29.1% | 15.9% | 14.7% | 8.4% | 3.6% | 3.6% | 1.2% | 0.4% | 0.4% |
| Mar 2026 | 25.6% | 26.7% | 15.8% | 12.8% | 9.5% | 3.3% | 4% | 1.1% | 0.73% | 0.37% |
| Apr 2026 | 18.6% | 30% | 15% | 19.4% | 8.3% | 4.7% | 2.8% | 0.79% | 0.4% | 0% |
| May 2026 | 20.9% | 34.7% | 14.5% | 14.8% | 7.1% | 3.7% | 3% | 0.67% | 0.34% | 0.34% |
| Jun 2026 | 21.9% | 32.5% | 15.2% | 13.1% | 7.4% | 3.9% | 3.9% | 1.4% | 0.35% | 0.35% |
| Jul 2026 | 20.9% | 27.5% | 13.9% | 17.9% | 7.7% | 5.5% | 4% | 1.5% | 0.37% | 0.73% |
| Aug 2026 | 25.4% | 25% | 13.7% | 14.5% | 8.5% | 4.8% | 5.6% | 1.6% | 0.4% | 0.4% |
| Sep 2026 | 26.2% | 23.1% | 12.7% | 14.9% | 9.5% | 6.8% | 4.1% | 1.8% | 0.45% | 0.45% |
| Oct 2026 | 25.2% | 24.8% | 13.8% | 12.4% | 10% | 6.7% | 4.3% | 1.4% | 0.95% | 0.48% |
How has branded search for Essential Coffee and Segafredo Zanetti changed in New Zealand over the last 12 months?
3 findings
- Segafredo Zanetti was ahead of Essential Coffee in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Essential Coffee’s share of searches among workplace coffee suppliers in New Zealand moved from 4.4% to 4.3%, and its estimated monthly branded searches moved from 110 to 90.
- Across the 12 months ending October 2026, Segafredo Zanetti’s share of searches among workplace coffee suppliers in New Zealand moved from 16% to 12.4%, and its estimated monthly branded searches moved from 400 to 260.
How did search popularity change for New Zealand workplace coffee suppliers in October 2026?
3 changes
In October 2026, Coffee Suppliers overtook Segafredo Zanetti to rank 3rd among workplace coffee suppliers in New Zealand, with 13.8% of the searches.
In October 2026, Segafredo Zanetti lost share of searches among workplace coffee suppliers in New Zealand, from 14.9% to 12.4%.
Estimated monthly branded searches for Essential Coffee in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in October 2026.
How are Essential Coffee’s and Segafredo Zanetti’s branded searches counted?
69 search terms
Brandwave collects information about searches that people make online using Essential Coffee’s and Segafredo Zanetti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Essential Coffee
1 branded search term
- essential coffee
Segafredo Zanetti
68 branded search terms
- cafe segafredo
- capsule segafredo
- capsule segafredo espresso
- capsules segafredo
- coffee system segafredo
- espresso segafredo zanetti
- espresso workz
- espressoworkz
- extra strong segafredo
- hot ciok segafredo
- intermezzo segafredo
- italian coffee segafredo
- machine segafredo
- segafredo
- segafredo 100 arabica
- segafredo 500g
- segafredo barista
- segafredo beans
- segafredo caffe
- segafredo capsule
- segafredo capsule machine
- segafredo capsules
- segafredo casa
- segafredo coffee beans
- segafredo coffee capsules
- segafredo coffee cups
- segafredo coffee maker
- segafredo coffee pods
- segafredo coffee system
- segafredo company
- segafredo crema selezione
- segafredo cups
- segafredo decaf
- segafredo decaffeinato
- segafredo emozioni
- segafredo espresso
- segafredo espresso beans
- segafredo espresso capsules
- segafredo espresso casa
- segafredo espresso cups
1–40 of 68
Other head-to-heads among workplace coffee suppliers
- The New Zealand Coffee Co vs Foundation Coffee: compare popularity
- The New Zealand Coffee Co vs Coffee Suppliers: compare popularity
- The New Zealand Coffee Co vs Segafredo Zanetti: compare popularity
- The New Zealand Coffee Co vs Coffee Biz: compare popularity
- Foundation Coffee vs Coffee Suppliers: compare popularity
- Foundation Coffee vs Segafredo Zanetti: compare popularity
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