Brandwave

How popular isSegafredo Zanetti?

In October 2026, people searched for Segafredo Zanetti by name about 260 times in New Zealand, a 35% decrease from the previous year. These searches made up 12.4% of all New Zealand workplace coffee supplier searches, placing Segafredo Zanetti fourth out of ten suppliers. When we asked both ChatGPT and Google AI Overviews about workplace coffee suppliers, Segafredo Zanetti appeared in two of the five answers and was the fourth most recommended of the ten.

Search and AI answers in October 2026

Segafredo Zanetti is the fourth most searched of 10 competitors and the fourth most recommended in the AI answers we collected.

  1. The New Zealand Coffee CoShare of searches 25.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Foundation CoffeeShare of searches 24.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  3. Coffee SuppliersShare of searches 13.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Segafredo ZanettiShare of searches 12.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Coffee BizShare of searches 10%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top workplace coffee suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Segafredo Zanetti was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Segafredo Zanetti is the fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coffee Suppliers1st
  2. The New Zealand Coffee Co2nd
  3. Essential Coffee3rd
  4. Segafredo Zanetti4th
  5. Ignite Coffee5th
  6. Coffee4Business6th
  7. Cascade Coffee Co.7th
  8. Foundation Coffee8th
  9. Coffee Biz–
  10. 7 Grams Coffee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The New Zealand Coffee Co4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coffee Suppliers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Essential Coffee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cascade Coffee Co.3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Segafredo Zanetti2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coffee4Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Foundation Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ignite Coffee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coffee Biz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 7 Grams Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about workplace coffee suppliers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Segafredo Zanetti compared with other New Zealand workplace coffee suppliers?

Segafredo Zanetti against workplace coffee suppliers in New Zealand, by month

Share of searches by month for The New Zealand Coffee Co, Foundation Coffee, Coffee Suppliers, Segafredo Zanetti, Coffee Biz, Ignite Coffee, Essential Coffee. The figures are in the table below the chart.

View monthly share of searches table
MonthThe New Zealand Coffee CoFoundation CoffeeCoffee SuppliersSegafredo ZanettiCoffee BizIgnite CoffeeEssential CoffeeCoffee4Business7 Grams CoffeeCascade Coffee Co.
Nov 202528%24.8%12.4%16%8.4%4.4%4.4%0.8%0.4%0.4%
Dec 202527.8%24.9%12.9%16.2%7.1%2.9%5.8%1.2%0.41%0.83%
Jan 202626.4%27.9%10.9%17%7.9%3.8%4.2%1.1%0.38%0.38%
Feb 202622.7%29.1%15.9%14.7%8.4%3.6%3.6%1.2%0.4%0.4%
Mar 202625.6%26.7%15.8%12.8%9.5%3.3%4%1.1%0.73%0.37%
Apr 202618.6%30%15%19.4%8.3%4.7%2.8%0.79%0.4%0%
May 202620.9%34.7%14.5%14.8%7.1%3.7%3%0.67%0.34%0.34%
Jun 202621.9%32.5%15.2%13.1%7.4%3.9%3.9%1.4%0.35%0.35%
Jul 202620.9%27.5%13.9%17.9%7.7%5.5%4%1.5%0.37%0.73%
Aug 202625.4%25%13.7%14.5%8.5%4.8%5.6%1.6%0.4%0.4%
Sep 202626.2%23.1%12.7%14.9%9.5%6.8%4.1%1.8%0.45%0.45%
Oct 202625.2%24.8%13.8%12.4%10%6.7%4.3%1.4%0.95%0.48%

  1. 1.The New Zealand Coffee Co

    25.2%

    Held 1st. 530 estimated branded searches, -8.6% vs prior month. Share -1 points.

  2. 2.Foundation Coffee

    24.8%

    Held 2nd. 520 estimated branded searches, +2% vs prior month. Share +1.7 points.

  3. 3.Coffee Suppliers

    13.8%

    Moved from 4th to 3rd. 290 estimated branded searches, +3.6% vs prior month. Share +1.1 points.

  4. 4.Segafredo Zanetti

    12.4%

    Moved from 3rd to 4th. 260 estimated branded searches, -21.2% vs prior month. Share -2.6 points.

  5. 5.Coffee Biz

    10%

    Held 5th. 210 estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Ignite Coffee

    6.7%

    Held 6th. 140 estimated branded searches, -6.7% vs prior month. Share -0.1 points.

  7. 7.Essential Coffee

    4.3%

    Held 7th. 90 estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Coffee4Business

    1.4%

    Held 8th. 30 estimated branded searches, -25% vs prior month. Share -0.4 points.

  9. 9.7 Grams Coffee

    0.95%

    Held 9th. 20 estimated branded searches, +100% vs prior month. Share +0.5 points.

  10. 10.Cascade Coffee Co.

    0.48%

    Held 10th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Segafredo Zanetti and its closest rivals

Every comparison with Segafredo Zanetti

9 comparisons

How has branded search demand for Segafredo Zanetti changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Segafredo Zanetti in New Zealand fell from 400 to 260.
  • Across the 12 months ending October 2026, Segafredo Zanetti’s share of searches among workplace coffee suppliers in New Zealand decreased from 16% to 12.4%.
  • Across the 12 months ending October 2026, Segafredo Zanetti’s share of searches among workplace coffee suppliers in New Zealand peaked at 19.4% in April 2026 and was lowest at 12.4% in October 2026.
  • Across the 12 months ending October 2026, Segafredo Zanetti fell from 3rd to 4th among workplace coffee suppliers in New Zealand.

How did search popularity change for New Zealand workplace coffee suppliers in October 2026?

6 changes

  1. In October 2026, Coffee Suppliers overtook Segafredo Zanetti to rank 3rd among workplace coffee suppliers in New Zealand, with 13.8% of the searches.

  2. In October 2026, Foundation Coffee gained share of searches among workplace coffee suppliers in New Zealand, from 23.1% to 24.8%.

  3. In October 2026, Segafredo Zanetti lost share of searches among workplace coffee suppliers in New Zealand, from 14.9% to 12.4%.

  4. In October 2026, The New Zealand Coffee Co lost share of searches among workplace coffee suppliers in New Zealand, from 26.2% to 25.2%.

  5. Coffee Biz’s share of searches among workplace coffee suppliers in New Zealand has gained ground for 3 months in a row, from 7.7% to 10% in October 2026.

  6. 7 Grams Coffee’s share of searches among workplace coffee suppliers in New Zealand has gained ground for 3 months in a row, from 0.37% to 0.95% in October 2026.

How are Segafredo Zanetti’s branded searches counted?

68 search terms

Brandwave collects information about searches that people make online using Segafredo Zanetti’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cafe segafredo
  • capsule segafredo
  • capsule segafredo espresso
  • capsules segafredo
  • coffee system segafredo
  • espresso segafredo zanetti
  • espresso workz
  • espressoworkz
  • extra strong segafredo
  • hot ciok segafredo
  • intermezzo segafredo
  • italian coffee segafredo
  • machine segafredo
  • segafredo
  • segafredo 100 arabica
  • segafredo 500g
  • segafredo barista
  • segafredo beans
  • segafredo caffe
  • segafredo capsule
  • segafredo capsule machine
  • segafredo capsules
  • segafredo casa
  • segafredo coffee beans
  • segafredo coffee capsules
  • segafredo coffee cups
  • segafredo coffee maker
  • segafredo coffee pods
  • segafredo coffee system
  • segafredo company
  • segafredo crema selezione
  • segafredo cups
  • segafredo decaf
  • segafredo decaffeinato
  • segafredo emozioni
  • segafredo espresso
  • segafredo espresso beans
  • segafredo espresso capsules
  • segafredo espresso casa
  • segafredo espresso cups

1–40 of 68

How the Brand Demand Index is measured

Who owns Segafredo Zanetti?

Segafredo Zanetti is owned by Massimo Zanetti Beverage Group. Brandwave does not track any other brands owned by Massimo Zanetti Beverage Group.

Do you work for Segafredo Zanetti? To request corrections or removal please contact us via our support page and we will be happy to assist.

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