Brandwave

Coffee Suppliers vs Foundation Coffee:Which is more popular in New Zealand?

In October 2026, Foundation Coffee had more branded searches than Coffee Suppliers among workplace coffee suppliers in New Zealand. Foundation Coffee had about 520 branded searches, while Coffee Suppliers had 290. Foundation Coffee made up 24.8% of all workplace coffee supplier searches we track, and Coffee Suppliers accounted for 13.8%. When we asked ChatGPT and Google AI Overviews about workplace coffee suppliers, Coffee Suppliers appeared in four of the five answers and Foundation Coffee in one. Coffee Suppliers was mentioned before Foundation Coffee in every answer that named either.

Among workplace coffee suppliers in New Zealand in October 2026

Who do people search for more?

Foundation Coffee, about 79% more searches than Coffee Suppliers

Foundation Coffee 520 searchesCoffee Suppliers 290 searches

Who does AI mention more?

Coffee Suppliers, mentioned in 4 of 5 answers, Foundation Coffee in 1

Coffee Suppliers in 4 of 5Foundation Coffee in 1 of 5

Who does AI recommend more?

Coffee Suppliers, named ahead of Foundation Coffee in 4 of 4 answers

Coffee Suppliers first in 4Foundation Coffee never first

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Top workplace coffee suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coffee Suppliers was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Foundation Coffee was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Coffee Suppliers was listed before Foundation Coffee in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coffee Suppliers1st
  2. The New Zealand Coffee Co2nd
  3. Essential Coffee3rd
  4. Segafredo Zanetti4th
  5. Ignite Coffee5th
  6. Coffee4Business6th
  7. Cascade Coffee Co.7th
  8. Foundation Coffee8th
  9. Coffee Biz–
  10. 7 Grams Coffee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The New Zealand Coffee Co4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coffee Suppliers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Essential Coffee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cascade Coffee Co.3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Segafredo Zanetti2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coffee4Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Foundation Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ignite Coffee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coffee Biz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 7 Grams Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about workplace coffee suppliers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Coffee Suppliers or Foundation Coffee more popular in search?

This chart shows how often people search Google for Coffee Suppliers and Foundation Coffee by name. Each line represents a brand's share of searches for all ten workplace coffee suppliers we track, month by month, from searches in New Zealand.

Coffee Suppliers and Foundation Coffee among workplace coffee suppliers in New Zealand, by month

Share of searches by month for Foundation Coffee, Coffee Suppliers. The figures are in the table below the chart.

View monthly share of searches table
MonthThe New Zealand Coffee CoFoundation CoffeeCoffee SuppliersSegafredo ZanettiCoffee BizIgnite CoffeeEssential CoffeeCoffee4Business7 Grams CoffeeCascade Coffee Co.
Nov 202528%24.8%12.4%16%8.4%4.4%4.4%0.8%0.4%0.4%
Dec 202527.8%24.9%12.9%16.2%7.1%2.9%5.8%1.2%0.41%0.83%
Jan 202626.4%27.9%10.9%17%7.9%3.8%4.2%1.1%0.38%0.38%
Feb 202622.7%29.1%15.9%14.7%8.4%3.6%3.6%1.2%0.4%0.4%
Mar 202625.6%26.7%15.8%12.8%9.5%3.3%4%1.1%0.73%0.37%
Apr 202618.6%30%15%19.4%8.3%4.7%2.8%0.79%0.4%0%
May 202620.9%34.7%14.5%14.8%7.1%3.7%3%0.67%0.34%0.34%
Jun 202621.9%32.5%15.2%13.1%7.4%3.9%3.9%1.4%0.35%0.35%
Jul 202620.9%27.5%13.9%17.9%7.7%5.5%4%1.5%0.37%0.73%
Aug 202625.4%25%13.7%14.5%8.5%4.8%5.6%1.6%0.4%0.4%
Sep 202626.2%23.1%12.7%14.9%9.5%6.8%4.1%1.8%0.45%0.45%
Oct 202625.2%24.8%13.8%12.4%10%6.7%4.3%1.4%0.95%0.48%

How has branded search for Coffee Suppliers and Foundation Coffee changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand workplace coffee suppliers in October 2026?

2 changes
  1. In October 2026, Coffee Suppliers overtook Segafredo Zanetti to rank 3rd among workplace coffee suppliers in New Zealand, with 13.8% of the searches.

  2. In October 2026, Foundation Coffee gained share of searches among workplace coffee suppliers in New Zealand, from 23.1% to 24.8%.

How are Coffee Suppliers’ and Foundation Coffee’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Coffee Suppliers’ and Foundation Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coffee Suppliers

4 branded search terms

  • coffee suppliers
  • coffee suppliers limited
  • coffee suppliers ltd
  • coffeesuppliers

Foundation Coffee

7 branded search terms

  • foundation coffee
  • foundation coffee beans
  • foundation coffee company
  • foundation coffee roaster
  • foundation coffee roasters
  • foundationcoffee
  • the foundation coffee

How the Brand Demand Index is measured

Other head-to-heads among workplace coffee suppliers

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