Brandwave

Ichor Leadership Search vs Sheffield:Which is more popular in New Zealand?

In October 2026, Sheffield had more branded searches than Ichor Leadership Search among executive search firms in New Zealand. Sheffield had about 270 branded searches, while Ichor Leadership Search had 50. Sheffield made up 5.4% of all executive search firm searches we track, and Ichor Leadership Search accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about executive search firms, Sheffield appeared in two of the three answers and Ichor Leadership Search in one. Sheffield was mentioned before Ichor Leadership Search in every answer that named either.

Among executive search firms in New Zealand in October 2026

Who do people search for more?

Sheffield, about 5 searches for every 1 for Ichor Leadership Search

Sheffield 270 searchesIchor Leadership Search 50 searches

Who does AI mention more?

Sheffield, mentioned in 2 of 3 answers, Ichor Leadership Search in 1

Sheffield in 2 of 3Ichor Leadership Search in 1 of 3

Who does AI recommend more?

Sheffield, named ahead of Ichor Leadership Search in 2 of 2 answers

Sheffield first in 2Ichor Leadership Search never first

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Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Sheffield was mentioned in two out of three: in two of the three ChatGPT answers. Ichor Leadership Search was mentioned in one out of three: in one of the three ChatGPT answers. Sheffield was listed before Ichor Leadership Search in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kerridge & Partners1st
  2. Johnson Partners2nd
  3. Sheffield3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. JacksonStone & Partners6th
  7. Farrow Jamieson7th
  8. Ichor Leadership Search8th
  9. Hobson Leavy–
  10. Inside Recruitment–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+3 more

See every answer about executive search firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Ichor Leadership Search or Sheffield more popular in search?

This chart shows how often people search Google for Ichor Leadership Search and Sheffield by name. Each line represents a brand's share of searches for all 13 executive search firms we track, month by month, from searches in New Zealand.

Ichor Leadership Search and Sheffield among executive search firms in New Zealand, by month

Share of searches by month for Sheffield, Ichor Leadership Search. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersKorn FerryHobson LeavyKerridge & PartnersInside RecruitmentJacksonStone & PartnersAlexander JamesSheffieldSprout PeopleDecipher GroupFarrow JamiesonJohnson PartnersIchor Leadership Search
Nov 202526.6%8%10%9.8%10%9.4%7.8%4.5%3.3%3.1%3.7%2.9%1%
Dec 202528.5%9.1%9.4%9.1%7.4%8%7.7%5.1%2.8%3.1%7.7%1.4%0.57%
Jan 202624.7%7.4%9.3%9.1%9.3%8.2%8.9%5.1%3.4%6.3%4.2%2.7%1.3%
Feb 202629.4%7.2%11%10.8%9%7.3%8.6%5%2.8%3.1%3.3%2%0.55%
Mar 202624.2%8.9%13.4%8.9%11%8.5%7.1%4.1%4.2%2.6%4.2%2.6%0.3%
Apr 202628.2%8.5%10.7%8.5%8.6%9.9%6.9%4.8%4.8%3.2%3.9%1.9%0.35%
May 202627.4%8.2%8.6%8.2%10.3%9.1%6.9%5.8%3.9%3.1%5.7%2.4%0.34%
Jun 202627.2%8.1%10.2%6.6%10.2%11%8%5.6%3.2%3.6%3.1%2.9%0.34%
Jul 202627.4%10.1%8.4%6.7%6.7%13.7%9.6%3.8%3.2%3.1%3.8%2.9%0.85%
Aug 202622.7%8.4%8.6%8.4%8.6%11.4%8.9%7%4.2%3.8%4.9%2.4%0.7%
Sep 202623.1%8.5%10.7%8.5%10.7%11%6.4%7.1%5%3.2%3.2%2.5%0.18%
Oct 202625.8%11.7%9.7%9.5%7.9%7.9%6.7%5.4%4.6%4.4%3.2%2.2%0.99%

How has branded search for Ichor Leadership Search and Sheffield changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand executive search firms in October 2026?

2 changes

  1. In October 2026, Ichor Leadership Search gained share of searches among executive search firms in New Zealand, from 0.18% to 0.99%.

  2. In October 2026, Sheffield lost share of searches among executive search firms in New Zealand, from 7.1% to 5.4%.

How are Ichor Leadership Search’s and Sheffield’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ichor Leadership Search’s and Sheffield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ichor Leadership Search

1 branded search term

  • ichor leadership search

Sheffield

2 branded search terms

  • sheffield executive search
  • sheffield recruitment

How the Brand Demand Index is measured

Other head-to-heads among executive search firms

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