Ichor Leadership Search vs Kerridge & Partners:Which is more popular in New Zealand?
In October 2026, Kerridge & Partners had more branded searches than Ichor Leadership Search among executive search firms in New Zealand. Kerridge & Partners had about 480 branded searches, while Ichor Leadership Search had 50. Kerridge & Partners made up 9.5% of all executive search firm searches we track, and Ichor Leadership Search accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about executive search firms, Kerridge & Partners appeared in two of the three answers and Ichor Leadership Search in one. Kerridge & Partners was mentioned before Ichor Leadership Search in every answer that named either.
Who do people search for more?
Kerridge & Partners, about 10 searches for every 1 for Ichor Leadership Search
Who does AI mention more?
Kerridge & Partners, mentioned in 2 of 3 answers, Ichor Leadership Search in 1
Who does AI recommend more?
Kerridge & Partners, named ahead of Ichor Leadership Search in 2 of 2 answers
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Top executive search firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Kerridge & Partners was mentioned in two out of three: in two of the three ChatGPT answers. Ichor Leadership Search was mentioned in one out of three: in one of the three ChatGPT answers. Kerridge & Partners was listed before Ichor Leadership Search in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
JacksonStone & Partners3 of 3Named in 3 of 3 ChatGPT answers
Robert Walters2 of 3Named in 2 of 3 ChatGPT answers
Korn Ferry2 of 3Named in 2 of 3 ChatGPT answers- Kerridge & Partners2 of 3Named in 2 of 3 ChatGPT answers
Sheffield2 of 3Named in 2 of 3 ChatGPT answers
Johnson Partners2 of 3Named in 2 of 3 ChatGPT answers
Farrow Jamieson1 of 3Named in 1 of 3 ChatGPT answers
Ichor Leadership Search1 of 3Named in 1 of 3 ChatGPT answers
Hobson Leavy0 of 3Named in 0 of 3 ChatGPT answers
Inside Recruitment0 of 3Named in 0 of 3 ChatGPT answers
See every answer about executive search firms
3 answers
Asked ChatGPT
“Which executive search firm should I hire in New Zealand?”
Asked ChatGPT
“What are the best executive search firms in New Zealand?”
Asked ChatGPT
“What's the best executive search firm in New Zealand for senior leaders?”
Searched Google, AI Overview
“director search nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“executive search firms nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Ichor Leadership Search or Kerridge & Partners more popular in search?
This chart shows how often people search Google for Ichor Leadership Search and Kerridge & Partners by name. Each line represents a brand's share of searches for all 13 executive search firms we track, month by month, from searches in New Zealand.
Share of searches by month for Kerridge & Partners, Ichor Leadership Search. The figures are in the table below the chart.
View monthly share of searches table
| Month | Robert Walters | Korn Ferry | Hobson Leavy | Kerridge & Partners | Inside Recruitment | JacksonStone & Partners | Alexander James | Sheffield | Sprout People | Decipher Group | Farrow Jamieson | Johnson Partners | Ichor Leadership Search |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 26.6% | 8% | 10% | 9.8% | 10% | 9.4% | 7.8% | 4.5% | 3.3% | 3.1% | 3.7% | 2.9% | 1% |
| Dec 2025 | 28.5% | 9.1% | 9.4% | 9.1% | 7.4% | 8% | 7.7% | 5.1% | 2.8% | 3.1% | 7.7% | 1.4% | 0.57% |
| Jan 2026 | 24.7% | 7.4% | 9.3% | 9.1% | 9.3% | 8.2% | 8.9% | 5.1% | 3.4% | 6.3% | 4.2% | 2.7% | 1.3% |
| Feb 2026 | 29.4% | 7.2% | 11% | 10.8% | 9% | 7.3% | 8.6% | 5% | 2.8% | 3.1% | 3.3% | 2% | 0.55% |
| Mar 2026 | 24.2% | 8.9% | 13.4% | 8.9% | 11% | 8.5% | 7.1% | 4.1% | 4.2% | 2.6% | 4.2% | 2.6% | 0.3% |
| Apr 2026 | 28.2% | 8.5% | 10.7% | 8.5% | 8.6% | 9.9% | 6.9% | 4.8% | 4.8% | 3.2% | 3.9% | 1.9% | 0.35% |
| May 2026 | 27.4% | 8.2% | 8.6% | 8.2% | 10.3% | 9.1% | 6.9% | 5.8% | 3.9% | 3.1% | 5.7% | 2.4% | 0.34% |
| Jun 2026 | 27.2% | 8.1% | 10.2% | 6.6% | 10.2% | 11% | 8% | 5.6% | 3.2% | 3.6% | 3.1% | 2.9% | 0.34% |
| Jul 2026 | 27.4% | 10.1% | 8.4% | 6.7% | 6.7% | 13.7% | 9.6% | 3.8% | 3.2% | 3.1% | 3.8% | 2.9% | 0.85% |
| Aug 2026 | 22.7% | 8.4% | 8.6% | 8.4% | 8.6% | 11.4% | 8.9% | 7% | 4.2% | 3.8% | 4.9% | 2.4% | 0.7% |
| Sep 2026 | 23.1% | 8.5% | 10.7% | 8.5% | 10.7% | 11% | 6.4% | 7.1% | 5% | 3.2% | 3.2% | 2.5% | 0.18% |
| Oct 2026 | 25.8% | 11.7% | 9.7% | 9.5% | 7.9% | 7.9% | 6.7% | 5.4% | 4.6% | 4.4% | 3.2% | 2.2% | 0.99% |
How has branded search for Ichor Leadership Search and Kerridge & Partners changed in New Zealand over the last 12 months?
3 findings
- Kerridge & Partners was ahead of Ichor Leadership Search in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Ichor Leadership Search’s share of searches among executive search firms in New Zealand moved from 1% to 0.99%, and its estimated monthly branded searches held steady at 50.
- Across the 12 months ending October 2026, Kerridge & Partners’ share of searches among executive search firms in New Zealand moved from 9.8% to 9.5%, and its estimated monthly branded searches held steady at 480.
How did search popularity change for New Zealand executive search firms in October 2026?
3 changes
In October 2026, Korn Ferry overtook JacksonStone & Partners and 3 others to rank 2nd among executive search firms in New Zealand, with 11.7% of the searches.
In October 2026, Kerridge & Partners overtook JacksonStone & Partners and Inside Recruitment to rank 4th among executive search firms in New Zealand, with 9.5% of the searches.
In October 2026, Ichor Leadership Search gained share of searches among executive search firms in New Zealand, from 0.18% to 0.99%.
How are Ichor Leadership Search’s and Kerridge & Partners’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ichor Leadership Search’s and Kerridge & Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ichor Leadership Search
1 branded search term
- ichor leadership search
Kerridge & Partners
1 branded search term
- kerridge & partners
Other head-to-heads among executive search firms
- Robert Walters vs Korn Ferry: compare popularity
- Robert Walters vs Hobson Leavy: compare popularity
- Robert Walters vs Kerridge & Partners: compare popularity
- Robert Walters vs Inside Recruitment: compare popularity
- Korn Ferry vs Hobson Leavy: compare popularity
- Korn Ferry vs Kerridge & Partners: compare popularity
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