Brandwave

Ichor Leadership Search vs JacksonStone & Partners:Which is more popular in New Zealand?

In October 2026, JacksonStone & Partners had more branded searches than Ichor Leadership Search among executive search firms in New Zealand. JacksonStone & Partners had about 400 branded searches, while Ichor Leadership Search had 50. JacksonStone & Partners made up 7.9% of all executive search firm searches we track, and Ichor Leadership Search accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about executive search firms, JacksonStone & Partners appeared in all three answers and Ichor Leadership Search in one. JacksonStone & Partners was mentioned before Ichor Leadership Search in two out of three answers.

Among executive search firms in New Zealand in October 2026

Who do people search for more?

JacksonStone & Partners, about 8 searches for every 1 for Ichor Leadership Search

JacksonStone & Partners 400 searchesIchor Leadership Search 50 searches

Who does AI mention more?

JacksonStone & Partners, mentioned in every answer we collected

JacksonStone & Partners in 3 of 3Ichor Leadership Search in 1 of 3

Who does AI recommend more?

JacksonStone & Partners, named ahead of Ichor Leadership Search in 2 of 3 answers

JacksonStone & Partners first in 2Ichor Leadership Search first in 1

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Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, JacksonStone & Partners appeared in all three answers. Ichor Leadership Search was mentioned in one out of three: in one of the three ChatGPT answers. JacksonStone & Partners was listed before Ichor Leadership Search in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kerridge & Partners1st
  2. Johnson Partners2nd
  3. Sheffield3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. JacksonStone & Partners6th
  7. Farrow Jamieson7th
  8. Ichor Leadership Search8th
  9. Hobson Leavy–
  10. Inside Recruitment–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+3 more

See every answer about executive search firms

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Ichor Leadership Search or JacksonStone & Partners more popular in search?

This chart shows how often people search Google for Ichor Leadership Search and JacksonStone & Partners by name. Each line represents a brand's share of searches for all 13 executive search firms we track, month by month, from searches in New Zealand.

Ichor Leadership Search and JacksonStone & Partners among executive search firms in New Zealand, by month

Share of searches by month for JacksonStone & Partners, Ichor Leadership Search. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersKorn FerryHobson LeavyKerridge & PartnersInside RecruitmentJacksonStone & PartnersAlexander JamesSheffieldSprout PeopleDecipher GroupFarrow JamiesonJohnson PartnersIchor Leadership Search
Nov 202526.6%8%10%9.8%10%9.4%7.8%4.5%3.3%3.1%3.7%2.9%1%
Dec 202528.5%9.1%9.4%9.1%7.4%8%7.7%5.1%2.8%3.1%7.7%1.4%0.57%
Jan 202624.7%7.4%9.3%9.1%9.3%8.2%8.9%5.1%3.4%6.3%4.2%2.7%1.3%
Feb 202629.4%7.2%11%10.8%9%7.3%8.6%5%2.8%3.1%3.3%2%0.55%
Mar 202624.2%8.9%13.4%8.9%11%8.5%7.1%4.1%4.2%2.6%4.2%2.6%0.3%
Apr 202628.2%8.5%10.7%8.5%8.6%9.9%6.9%4.8%4.8%3.2%3.9%1.9%0.35%
May 202627.4%8.2%8.6%8.2%10.3%9.1%6.9%5.8%3.9%3.1%5.7%2.4%0.34%
Jun 202627.2%8.1%10.2%6.6%10.2%11%8%5.6%3.2%3.6%3.1%2.9%0.34%
Jul 202627.4%10.1%8.4%6.7%6.7%13.7%9.6%3.8%3.2%3.1%3.8%2.9%0.85%
Aug 202622.7%8.4%8.6%8.4%8.6%11.4%8.9%7%4.2%3.8%4.9%2.4%0.7%
Sep 202623.1%8.5%10.7%8.5%10.7%11%6.4%7.1%5%3.2%3.2%2.5%0.18%
Oct 202625.8%11.7%9.7%9.5%7.9%7.9%6.7%5.4%4.6%4.4%3.2%2.2%0.99%

How has branded search for Ichor Leadership Search and JacksonStone & Partners changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand executive search firms in October 2026?

4 changes
  1. In October 2026, Korn Ferry overtook JacksonStone & Partners and 3 others to rank 2nd among executive search firms in New Zealand, with 11.7% of the searches.

  2. In October 2026, Kerridge & Partners overtook JacksonStone & Partners and Inside Recruitment to rank 4th among executive search firms in New Zealand, with 9.5% of the searches.

  3. In October 2026, Ichor Leadership Search gained share of searches among executive search firms in New Zealand, from 0.18% to 0.99%.

  4. In October 2026, JacksonStone & Partners lost share of searches among executive search firms in New Zealand, from 11% to 7.9%.

How are Ichor Leadership Search’s and JacksonStone & Partners’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ichor Leadership Search’s and JacksonStone & Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ichor Leadership Search

1 branded search term

  • ichor leadership search

JacksonStone & Partners

2 branded search terms

  • jacksonstone
  • jacksonstone & partners

How the Brand Demand Index is measured

Other head-to-heads among executive search firms

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