Hudson Gavin Martin vs Pipers:Which is more popular?

In September 2026, Hudson Gavin Martin had more branded searches than Pipers among IP and patent law firms in New Zealand. Hudson Gavin Martin had about 590 branded searches, while Pipers had 30. Hudson Gavin Martin made up 13.5% of all IP and patent law firm searches we track, and Pipers accounted for 0.69%. When we asked ChatGPT and Google AI Overviews about IP and patent law firms, Hudson Gavin Martin appeared in two of the five answers and Pipers in one. Hudson Gavin Martin was mentioned before Pipers in two out of three answers that named either.

Among IP and patent law firms in New Zealand in September 2026

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Top IP and patent law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hudson Gavin Martin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pipers was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Hudson Gavin Martin was listed before Pipers in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
AJ Park	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
James & Wells	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Chapman Tripp	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Hudson Gavin Martin	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
P.L. Berry & Associates	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Henry Hughes	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Pipers	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Baldwins	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

AJ Park5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
James & Wells4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Chapman Tripp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hudson Gavin Martin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
P.L. Berry & Associates2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Henry Hughes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pipers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Baldwins0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IP and patent law firms

5 answers

Asked ChatGPT
“Which IP and patent law firm should I hire in New Zealand?”
Asked ChatGPT
“What are the best IP and patent law firms in New Zealand?”
Asked ChatGPT
“What's the best IP and patent law firm in New Zealand for brand protection?”
Searched Google, AI Overview
“patent attorney nz”
1. 1AJ Park
2. 2James & Wells
3. 3Pipers
4. 4Henry Hughes
Searched Google, AI Overview
“ip law firm nz”
1. 1AJ Park

Not named in any answer:

Baldwins

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hudson Gavin Martin or Pipers more popular in search?

This chart shows how often people search Google for Hudson Gavin Martin and Pipers by name. Each line represents a brand's share of searches for all eight IP and patent law firms we track, month by month, from searches in New Zealand.

Hudson Gavin Martin and Pipers among IP and patent law firms in New Zealand, by month

Month	Chapman Tripp	AJ Park	Hudson Gavin Martin	James & Wells	Henry Hughes	Pipers	P.L. Berry & Associates	Baldwins
Oct 2025	60.6%	18.1%	12.1%	6.5%	1.3%	0.25%	1%	0.25%
Nov 2025	60.6%	15%	12.3%	10%	1%	0.42%	0.42%	0.21%
Dec 2025	69.7%	13.9%	9.2%	4.9%	0.87%	0.58%	0.58%	0.29%
Jan 2026	62.8%	15.8%	12.8%	5.6%	1.3%	0.66%	0.66%	0.33%
Feb 2026	64.7%	16.2%	13.1%	3.8%	0.89%	0.44%	0.67%	0.22%
Mar 2026	66.8%	9%	19.8%	2.6%	1.1%	0.25%	0.25%	0.25%
Apr 2026	65.8%	16.5%	10.9%	3.8%	1.6%	0.45%	0.45%	0.45%
May 2026	64.5%	16.2%	13.1%	3.8%	1.1%	0.67%	0.44%	0.22%
Jun 2026	61.3%	18.3%	12.2%	5.3%	1.8%	0.25%	0.51%	0.25%
Jul 2026	62.8%	15.4%	12.5%	6.8%	1.3%	0.52%	0.52%	0.26%
Aug 2026	62.6%	15.5%	15.5%	3.7%	1.1%	0.86%	0.43%	0.43%
Sep 2026	66.6%	13.5%	13.5%	3.9%	1.1%	0.69%	0.46%	0.23%

How has the Hudson Gavin Martin and Pipers comparison changed over the last 12 months?

3 findings

Hudson Gavin Martin was ahead of Pipers in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Hudson Gavin Martin’s share of searches among IP and patent law firms in New Zealand moved from 12.1% to 13.5%, and its estimated monthly branded searches moved from 480 to 590.
Across the 12 months ending September 2026, Pipers’ share of searches among IP and patent law firms in New Zealand moved from 0.25% to 0.69%, and its estimated monthly branded searches moved from 10 to 30.

How did search popularity change for New Zealand IP and patent law firms in September 2026?

2 changes

In September 2026, Hudson Gavin Martin lost share of searches among IP and patent law firms in New Zealand, from 15.5% to 13.5%.
Estimated monthly branded searches for Pipers in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hudson Gavin Martin’s and Pipers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.