Brandwave

Hosking Trailers vs Trayla:Which is more popular?

In September 2026, Trayla had more branded searches than Hosking Trailers among trailer brands in New Zealand. Trayla had about 590 branded searches, while Hosking Trailers had 330. Trayla made up 16.1% of all trailer brand searches we track, and Hosking Trailers accounted for 9%. When we asked ChatGPT and Google AI Overviews about trailer brands, Trayla appeared in one of the four answers and Hosking Trailers in none.

Among trailer brands in New Zealand in September 2026

Who do people search for more?

Trayla, about 79% more searches than Hosking Trailers

Trayla 590 searchesHosking Trailers 330 searches

Who does AI mention more?

Trayla, mentioned in 1 of 4 answers, Hosking Trailers in 0

Trayla in 1 of 4Hosking Trailers in 0 of 4

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Top trailer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Trayla was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Hosking Trailers did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Briford Trailers1st
  2. Tuff Trailers2nd
  3. Trayla3rd
  4. Kea Trailers–
  5. Prescott Trailers–
  6. Hosking Trailers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Briford Trailers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tuff Trailers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trayla1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kea Trailers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Prescott Trailers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hosking Trailers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about trailer brands

4 answers

  • Asked ChatGPT

    “Which trailer brand should I buy in New Zealand?”

    1. 1Briford Trailers
    2. 2Trayla
    3. 3Tuff Trailers

  • Asked ChatGPT

    “What are the best trailer brands in New Zealand?”

    1. 1Briford Trailers
    2. 2Tuff Trailers

  • Asked ChatGPT

    “What's the best trailer brand in New Zealand for hauling heavy loads?”

    1. Searched Google, AI Overview

      “box trailer nz”

      1. Searched Google, AI Overview

        “trailer for sale nz”

        Google showed no AI Overview for this search.

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is Hosking Trailers or Trayla more popular in search?

      This chart shows how often people search Google for Hosking Trailers and Trayla by name. Each line represents a brand's share of searches for all six trailer brands we track, month by month, from searches in New Zealand.

      Hosking Trailers and Trayla among trailer brands in New Zealand, by month

      Share of searches by month for Trayla, Hosking Trailers. The figures are in the table below the chart.

      View monthly share of searches table
      MonthBriford TrailersKea TrailersTuff TrailersTraylaPrescott TrailersHosking Trailers
      Oct 202524.2%21.4%18.8%14.1%12.6%8.8%
      Nov 202525.1%21.6%19%12.7%12.7%8.9%
      Dec 202524.2%24.2%17.4%10.4%14.3%9.7%
      Jan 202623.7%20.4%18%13.3%14.7%10%
      Feb 202623.3%23.3%16.7%13.7%13.7%9.3%
      Mar 202622.4%22%15.8%16.7%15.8%7.3%
      Apr 202625%22%18%16.3%12%6.8%
      May 202623.8%21.2%17.3%15.6%14.2%7.9%
      Jun 202622.8%19.6%19.6%14.5%16.1%7.4%
      Jul 202623.3%20.1%20.1%16.7%13.5%6.2%
      Aug 202624.7%21.5%17.6%15.2%14.4%6.6%
      Sep 202622.4%19.7%19.7%16.1%13.1%9%

      How has the Hosking Trailers and Trayla comparison changed over the last 12 months?

      3 findings

      How did search popularity change for New Zealand trailer brands in September 2026?

      2 changes

      1. In September 2026, Hosking Trailers gained share of searches among trailer brands in New Zealand, from 6.6% to 9%.

      2. In September 2026, Trayla gained share of searches among trailer brands in New Zealand, from 15.2% to 16.1%.

      How are branded searches counted?

      4 search terms

      Brandwave collects information about searches that people make online using Hosking Trailers’ and Trayla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Hosking Trailers

      2 branded search terms

      • hosking boat trailers
      • hosking trailers

      Trayla

      2 branded search terms

      • trayla
      • trayla trailer

      How the Brand Demand Index is measured

      Other head-to-heads among trailer brands

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