Brandwave

Horleys vs LMNT:Which is more popular in New Zealand?

In October 2026, Horleys had more branded searches than LMNT among electrolyte drink brands in New Zealand. Horleys had about 540 branded searches, while LMNT had 350. Horleys made up 1.8% of all electrolyte drink brand searches we track, and LMNT accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about electrolyte drink brands, Horleys and LMNT each appeared in one of the four answers.

Among electrolyte drink brands in New Zealand in October 2026

Who do people search for more?

Horleys, about 54% more searches than LMNT

Horleys 540 searchesLMNT 350 searches

Who does AI mention more?

Both were mentioned in 1 of 4 answers.

Horleys in 1 of 4LMNT in 1 of 4

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Top electrolyte drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Horleys and LMNT were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Powerade1st
  2. Hydralyte1st
  3. Pure Sports Nutrition3rd
  4. Musashi4th
  5. LMNT5th
  6. Gatorade–
  7. Horleys–
  8. Nuun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Powerade3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hydralyte2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pure Sports Nutrition2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Musashi1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Horleys1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LMNT1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gatorade0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nuun0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about electrolyte drink brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Horleys or LMNT more popular in search?

This chart shows how often people search Google for Horleys and LMNT by name. Each line represents a brand's share of searches for all eight electrolyte drink brands we track, month by month, from searches in New Zealand.

Horleys and LMNT among electrolyte drink brands in New Zealand, by month

Share of searches by month for Horleys, LMNT. The figures are in the table below the chart.

View monthly share of searches table
MonthMusashiPoweradeHydralytePure Sports NutritionGatoradeHorleysLMNTNuun
Nov 202546.3%18.1%14.6%9%7.5%2.3%2.1%0.12%
Dec 202544.1%17.2%17.3%8.5%8.8%2.1%1.9%0.14%
Jan 202644.6%15.9%16.3%9.4%7.9%3%2.7%0.17%
Feb 202646.2%17.7%14.5%9.1%8.5%2.2%1.8%0.12%
Mar 202645.6%17.3%14.5%10%8.5%1.8%2.2%0.08%
Apr 202646%16.5%14%10.5%8.6%2.2%2.1%0.14%
May 202647.2%20.4%12%7.3%8.8%2.4%1.9%0.12%
Jun 202647.2%21%13.1%7.1%7.9%1.9%1.8%0.04%
Jul 202643.1%19.1%17%8.2%8.2%2.2%2.1%0.09%
Aug 202640.4%21.8%17.4%7.4%9.7%1.8%1.4%0.03%
Sep 202643.8%18.9%17.2%9.1%8%1.7%1.3%0.07%
Oct 202643.3%20.5%18.1%8.3%6.8%1.8%1.1%0.06%

How has branded search for Horleys and LMNT changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: LMNT took it in March 2026, Horleys took it in April 2026.
  • Across the 12 months ending October 2026, Horleys’ share of searches among electrolyte drink brands in New Zealand moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 560 to 540.
  • Across the 12 months ending October 2026, LMNT’s share of searches among electrolyte drink brands in New Zealand moved from 2.1% to 1.1%, and its estimated monthly branded searches moved from 520 to 350.

How did search popularity change for New Zealand electrolyte drink brands in October 2026?

1 change
  1. LMNT’s share of searches among electrolyte drink brands in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.1% in October 2026.

How are Horleys’ and LMNT’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Horleys’ and LMNT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Horleys

6 branded search terms

  • horleys
  • horleys carbless crunch
  • horleys electrolytes
  • horleys replace
  • horleys sculpt
  • horleys slim shake

LMNT

3 branded search terms

  • drink lmnt
  • lmnt
  • lmnt electrolyte drink

How the Brand Demand Index is measured

Other head-to-heads among electrolyte drink brands

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