Brandwave

Honda Motorcycles vs Royal Enfield:Which is more popular by branded search in New Zealand?

In August 2026, Royal Enfield had more branded searches than Honda Motorcycles among motorcycle brands in New Zealand. Royal Enfield was estimated to have 5.5K branded searches compared to Honda Motorcycles’ 1.7K, and held a 10.6% Share of Search versus Honda Motorcycles’ 3.2%.

Share of Search among motorcycle brands in New Zealand in August 2026Which is more popular in search, Honda Motorcycles or Royal Enfield?
Honda Motorcycles3.2%1.7K searches
vs
Royal Enfield10.6%5.5K searches
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Which is more popular in search, Honda Motorcycles or Royal Enfield?

Compare the motorcycle brands New Zealand riders choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Honda Motorcycles and Royal Enfield among motorcycle brands in New Zealand, by month

Share of Search by month for Royal Enfield, Honda Motorcycles. The figures are in the table below the chart.

View monthly share of search table
MonthHarley-DavidsonKawasakiCFMOTODucatiKTMRoyal EnfieldTriumphHonda MotorcyclesSuzuki MotorcyclesYamaha Motor
Oct 202524%15.5%10.8%13.9%12.4%11.8%4.5%4.2%1.9%0.89%
Nov 202525.3%15.4%11.3%12.4%13.5%11.1%4.1%3.8%2.2%0.85%
Dec 202528.8%13.1%9.4%14.3%12.1%11.3%4.2%3.8%2.2%0.76%
Jan 202625.8%13.6%11.8%13.1%11.9%12.2%4.6%3.9%2.4%0.65%
Feb 202625.3%13.7%11.2%12.4%14.1%11.8%4.4%4%2.3%0.85%
Mar 202624.1%14.3%12.4%12.8%13.6%11.4%4%4.3%2.5%0.64%
Apr 202622.7%14.5%13.5%12.2%12.2%13.3%4.3%4.4%2.3%0.56%
May 202625.5%14.9%11.8%11.6%12.8%12.1%4.5%3.8%2.1%0.76%
Jun 202625.8%15.8%14.7%11.3%11.8%9.4%4.7%3.8%1.8%0.93%
Jul 202629.3%13.7%13.9%11.4%10.5%10.8%4.8%3.3%1.6%0.63%
Aug 202628.1%14.6%13.4%12.3%10.8%10.6%4.3%3.2%1.9%0.65%
Sep 2026——————————

How has the Honda Motorcycles and Royal Enfield comparison changed over the last 12 months?

How did search popularity change for New Zealand motorcycle brands in August 2026?

  1. Honda Motorcycles’ estimated Share of Search among motorcycle brands in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.2% in August 2026.

  2. In August 2026, Royal Enfield fell from 5th to 6th among motorcycle brands in New Zealand.

How each brand is measured

Brandwave collects information about searches that people make online using Honda Motorcycles’ and Royal Enfield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Honda Motorcycles

5 branded search terms

  • honda motorbike
  • honda motorcycles
  • honda motorcycles for sale
  • honda motorcycles near me
  • honda motorcycles scooter

Royal Enfield

23 branded search terms

  • interceptor 650 royal enfield
  • royal enfield
  • royal enfield 650
  • royal enfield bike
  • royal enfield bullet
  • royal enfield bullet 350
  • royal enfield classic 350
  • royal enfield classic 500
  • royal enfield classic 650
  • royal enfield continental 650
  • royal enfield hunter350
  • royal enfield in india
  • royal enfield interceptor
  • royal enfield meteor 350
  • royal enfield moto
  • royal enfield near me
  • royal enfield new zealand
  • royal enfield nz
  • royal enfield scooter
  • royalenfield
  • royalenfield bike
  • royalenfield com
  • royalenfield nz

How the Brand Demand Index is measured

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