Homebase vs When I Work:Which is more popular?
In September 2026, Homebase had more branded searches than When I Work among employee scheduling platforms in New Zealand. Homebase had about 2,910 branded searches, while When I Work had 480. Homebase made up 16.2% of all employee scheduling platform searches we track, and When I Work accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about employee scheduling platforms, neither Homebase nor When I Work appeared in any of the five answers.
Who do people search for more?
Homebase, about 6 searches for every 1 for When I Work
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top employee scheduling platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Homebase nor When I Work showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Deputy1st
RosterElf2nd
Employment Hero3rd
Droppah3rd
Tanda5th
Connecteam6th- Homebase–
Sling–
When I Work–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- RosterElf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Deputy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Employment Hero3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Droppah3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tanda3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Connecteam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Homebase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- When I Work0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employee scheduling platforms
5 answers
Asked ChatGPT
“Which employee scheduling platform should I use in New Zealand?”
Asked ChatGPT
“What are the best employee scheduling platforms in New Zealand?”
Asked ChatGPT
“What's the best employee scheduling platform in New Zealand for shift planning?”
Searched Google, AI Overview
“best scheduling software”
Searched Google, AI Overview
“staff rostering software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Homebase or When I Work more popular in search?
This chart shows how often people search Google for Homebase and When I Work by name. Each line represents a brand's share of searches for all nine employee scheduling platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Homebase, When I Work. The figures are in the table below the chart.
View monthly share of searches table
| Month | Employment Hero | Homebase | Droppah | Sling | Connecteam | When I Work | RosterElf | Deputy | Tanda |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.9% | 10.8% | 10.7% | 11.2% | 5.6% | 3.3% | 1.2% | 0.96% | 0.17% |
| Nov 2025 | 53.3% | 13% | 10.2% | 13.2% | 5.4% | 3.2% | 0.92% | 0.54% | 0.27% |
| Dec 2025 | 51.7% | 15.4% | 12.1% | 10.5% | 5.6% | 3.1% | 1.1% | 0.45% | 0.19% |
| Jan 2026 | 52.5% | 12.4% | 12.3% | 10.7% | 6.5% | 3.8% | 1.1% | 0.65% | 0.13% |
| Feb 2026 | 52.2% | 12.2% | 12.2% | 10.5% | 6.4% | 3.8% | 1.7% | 0.58% | 0.32% |
| Mar 2026 | 52.5% | 12.8% | 12.7% | 10.3% | 5.3% | 3.8% | 0.9% | 1.4% | 0.32% |
| Apr 2026 | 51% | 15.2% | 12% | 10.3% | 5.5% | 3.7% | 1.3% | 0.63% | 0.38% |
| May 2026 | 49.9% | 22.2% | 9.6% | 9.7% | 4.4% | 2.4% | 0.86% | 0.45% | 0.4% |
| Jun 2026 | 52% | 19% | 10% | 10.1% | 4.6% | 2.5% | 0.89% | 0.53% | 0.32% |
| Jul 2026 | 52.2% | 19% | 10% | 10.2% | 4.6% | 2.5% | 0.74% | 0.42% | 0.26% |
| Aug 2026 | 53% | 19.3% | 10.2% | 8.7% | 4.7% | 2.6% | 0.91% | 0.43% | 0.32% |
| Sep 2026 | 55% | 16.2% | 10.6% | 9% | 4.9% | 2.7% | 0.94% | 0.44% | 0.28% |
How has the Homebase and When I Work comparison changed over the last 12 months?
3 findings
- Homebase was ahead of When I Work in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Homebase’s share of searches among employee scheduling platforms in New Zealand moved from 10.8% to 16.2%, and its estimated monthly branded searches moved from 1.9K to 2.9K.
- Across the 12 months ending September 2026, When I Work’s share of searches among employee scheduling platforms in New Zealand moved from 3.3% to 2.7%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for New Zealand employee scheduling platforms in September 2026?
2 changes
In September 2026, Homebase lost share of searches among employee scheduling platforms in New Zealand, from 19.3% to 16.2%.
Estimated monthly branded searches for When I Work in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Homebase’s and When I Work’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Homebase
2 branded search terms
- homebase
- homebase scheduling
When I Work
1 branded search term
- when i work
Other head-to-heads among employee scheduling platforms
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