Hogarth Chocolate vs Wellington Chocolate Factory:Which is more popular?
In September 2026, Wellington Chocolate Factory had more branded searches than Hogarth Chocolate among artisan chocolatiers in New Zealand. Wellington Chocolate Factory had about 6,600 branded searches, while Hogarth Chocolate had 310. Wellington Chocolate Factory made up 20.7% of all artisan chocolatier searches we track, and Hogarth Chocolate accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about artisan chocolatiers, Wellington Chocolate Factory appeared in four of the five answers and Hogarth Chocolate in one. Wellington Chocolate Factory was mentioned before Hogarth Chocolate in every answer that named either.
Who do people search for more?
Wellington Chocolate Factory, about 21 searches for every 1 for Hogarth Chocolate
Who does AI mention more?
Wellington Chocolate Factory, mentioned in 4 of 5 answers, Hogarth Chocolate in 1
Who does AI recommend more?
Wellington Chocolate Factory, named ahead of Hogarth Chocolate in 3 of 3 answers
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Top artisan chocolatiers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wellington Chocolate Factory was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hogarth Chocolate was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wellington Chocolate Factory was listed before Hogarth Chocolate in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wellington Chocolate Factory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
House of Chocolate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Devonport Chocolates2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bohemein2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Honest Chocolat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Foundry Chocolate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ocho2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lucid Chocolatier2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hogarth Chocolate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Patagonia Chocolates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about artisan chocolatiers
5 answers
Asked ChatGPT
“Which artisan chocolatier should I buy in New Zealand?”
Asked ChatGPT
“What are the best artisan chocolatier brands in New Zealand?”
Asked ChatGPT
“What's the best artisan chocolatier in New Zealand for gift boxes?”
Searched Google, AI Overview
“chocolate gifts nz”
Searched Google, AI Overview
“luxury chocolates nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Hogarth Chocolate or Wellington Chocolate Factory more popular in search?
This chart shows how often people search Google for Hogarth Chocolate and Wellington Chocolate Factory by name. Each line represents a brand's share of searches for all ten artisan chocolatiers we track, month by month, from searches in New Zealand.
Share of searches by month for Wellington Chocolate Factory, Hogarth Chocolate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Patagonia Chocolates | Wellington Chocolate Factory | Devonport Chocolates | Bohemein | Honest Chocolat | House of Chocolate | Foundry Chocolate | Ocho | Hogarth Chocolate | Lucid Chocolatier |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 19.4% | 12.9% | 8.8% | 4.7% | 5.6% | 1.4% | 1.9% | 1.4% | 0.41% |
| Nov 2025 | 46.7% | 17% | 13.9% | 6.4% | 4.9% | 6.2% | 1.5% | 1.5% | 1.5% | 0.36% |
| Dec 2025 | 45.3% | 16.5% | 16.5% | 6.9% | 4.9% | 4.9% | 1.5% | 1.3% | 1.6% | 0.53% |
| Jan 2026 | 46.4% | 20.8% | 13.9% | 7.4% | 4.9% | 2.6% | 1.5% | 1.1% | 1.1% | 0.36% |
| Feb 2026 | 50.8% | 15.1% | 15.1% | 6.8% | 5.5% | 3.7% | 1.1% | 0.98% | 0.75% | 0.25% |
| Mar 2026 | 43.8% | 16% | 16% | 6.7% | 4.6% | 7% | 1.7% | 1.4% | 1.1% | 1.7% |
| Apr 2026 | 49.4% | 18% | 12% | 6.8% | 4.4% | 4.4% | 1.6% | 1.4% | 1.1% | 0.87% |
| May 2026 | 40% | 17.9% | 14.5% | 8.2% | 5.3% | 5.3% | 5.3% | 1.7% | 1.2% | 0.56% |
| Jun 2026 | 33.3% | 22.2% | 18.1% | 9% | 5.3% | 5.3% | 2.4% | 2.1% | 1.6% | 0.7% |
| Jul 2026 | 34.6% | 23% | 15.4% | 8.3% | 6.6% | 5.6% | 2.1% | 2.2% | 1.6% | 0.59% |
| Aug 2026 | 38.9% | 17.4% | 17.4% | 9.6% | 5.1% | 5.1% | 1.9% | 2.8% | 1.2% | 0.55% |
| Sep 2026 | 38% | 20.7% | 16.9% | 7.5% | 6% | 5% | 2.3% | 2.2% | 0.97% | 0.44% |
How has the Hogarth Chocolate and Wellington Chocolate Factory comparison changed over the last 12 months?
3 findings
- Wellington Chocolate Factory was ahead of Hogarth Chocolate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hogarth Chocolate’s share of searches among artisan chocolatiers in New Zealand moved from 1.4% to 0.97%, and its estimated monthly branded searches moved from 460 to 310.
- Across the 12 months ending September 2026, Wellington Chocolate Factory’s share of searches among artisan chocolatiers in New Zealand moved from 19.4% to 20.7%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for New Zealand artisan chocolatiers in September 2026?
2 changes
In September 2026, Wellington Chocolate Factory overtook Devonport Chocolates to rank 2nd among artisan chocolatiers in New Zealand, with 20.7% of the searches.
Estimated monthly branded searches for Hogarth Chocolate in New Zealand fell 32.6% over 12 measured months, from 460 to 310 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hogarth Chocolate’s and Wellington Chocolate Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hogarth Chocolate
2 branded search terms
- hogarth chocolate
- hogarth chocolate makers
Wellington Chocolate Factory
1 branded search term
- wellington chocolate factory
Other head-to-heads among artisan chocolatiers
- Patagonia Chocolates vs Wellington Chocolate Factory: compare popularity
- Patagonia Chocolates vs Devonport Chocolates: compare popularity
- Patagonia Chocolates vs Bohemein: compare popularity
- Patagonia Chocolates vs Honest Chocolat: compare popularity
- Wellington Chocolate Factory vs Devonport Chocolates: compare popularity
- Wellington Chocolate Factory vs Bohemein: compare popularity
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