Brandwave

Helly Hansen vs Volcom:Which is more popular?

In September 2026, Volcom had more branded searches than Helly Hansen among snow pants brands in New Zealand. Volcom had about 1,600 branded searches, while Helly Hansen had 1,300. Volcom made up 2% of all snow pants brand searches we track, and Helly Hansen accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about snow pants brands, Helly Hansen appeared in three of the five answers and Volcom in none.

Among snow pants brands in New Zealand in September 2026

Who do people search for more?

Volcom, about 23% more searches than Helly Hansen

Volcom 1.6K searchesHelly Hansen 1.3K searches

Who does AI mention more?

Helly Hansen, mentioned in 3 of 5 answers, Volcom in 0

Helly Hansen in 3 of 5Volcom in 0 of 5

Who does AI recommend more?

Helly Hansen, the only one of the two named

Helly Hansen first in 3Volcom never named

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Top snow pants brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Helly Hansen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Volcom did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Patagonia1st
  2. Burton2nd
  3. The North Face3rd
  4. Helly Hansen4th
  5. Arc'teryx5th
  6. Macpac6th
  7. Volcom–
  8. Roxy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Patagonia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The North Face3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helly Hansen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arc'teryx2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roxy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volcom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about snow pants brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Helly Hansen or Volcom more popular in search?

This chart shows how often people search Google for Helly Hansen and Volcom by name. Each line represents a brand's share of searches for all eight snow pants brands we track, month by month, from searches in New Zealand.

Helly Hansen and Volcom among snow pants brands in New Zealand, by month

Share of searches by month for Volcom, Helly Hansen. The figures are in the table below the chart.

View monthly share of searches table
MonthMacpacArc'teryxPatagoniaThe North FaceVolcomBurtonHelly HansenRoxy
Oct 202559.6%13.1%17.8%5.5%1.7%0.76%1.6%0.01%
Nov 202560.4%12.7%18.1%5.2%1.5%0.53%1.6%<0.01%
Dec 202564.3%11.4%15.7%4.7%1.4%0.44%2.1%<0.01%
Jan 202656.8%12.2%20.8%6.3%1.4%0.56%1.8%0.02%
Feb 202657.3%12.1%20.9%5.4%1.4%1.4%1.5%0.01%
Mar 202661.2%11.3%18.3%5.7%1.5%0.67%1.3%0.01%
Apr 202656.5%12.8%20.7%6.3%1.5%0.67%1.5%<0.01%
May 202658.5%12.6%17.5%7.1%1.7%0.9%1.5%0.02%
Jun 202660%13.6%14.7%7.9%1.5%1.1%1.3%0.03%
Jul 202654.1%15.9%16.2%8.2%1.9%2.3%1.4%0.08%
Aug 202646.3%18.7%20.8%8%1.8%2.5%1.8%0.04%
Sep 202649.9%19.5%18.2%7%2%1.8%1.6%0.01%

How has the Helly Hansen and Volcom comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Helly Hansen took it in November 2025, Volcom took it in March 2026.
  • Across the 12 months ending September 2026, Helly Hansen’s share of searches among snow pants brands in New Zealand held steady at 1.6%, and its estimated monthly branded searches held steady at 1.3K.
  • Across the 12 months ending September 2026, Volcom’s share of searches among snow pants brands in New Zealand moved from 1.7% to 2%, and its estimated monthly branded searches moved from 1.4K to 1.6K.

How did search popularity change for New Zealand snow pants brands in September 2026?

1 change

  1. In September 2026, Volcom rose from 6th to 5th among snow pants brands in New Zealand.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Helly Hansen’s and Volcom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Helly Hansen

1 branded search term

  • helly hansen

Volcom

13 branded search terms

  • pant volcom
  • volcom
  • volcom coats
  • volcom denim
  • volcom hoodie
  • volcom logos
  • volcom shirts
  • volcom ski gear
  • volcom snowboard pants
  • volcom stone
  • volcom t shirts
  • volcom wear
  • volcom winter jacket

How the Brand Demand Index is measured

Other head-to-heads among snow pants brands

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