How popular isVolcom in search?
In August 2026, there were an estimated 2.5K branded searches for Volcom in New Zealand which is up 28.1% over the last 11 months. Volcom holds 11.1% estimated Share of Search among New Zealand surf brands and is ranked 3rd of 7 competitors for search popularity.
Rip Curl34.8%
Billabong28.9%
Volcom11.1%
Roxy8.5%
Salty Crew8.2%
Quiksilver5.6%
O'Neill3%
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Which surf brands compete with Volcom?
Share of Search by month for Rip Curl, Billabong, Volcom, Roxy, Salty Crew, Quiksilver, O'Neill. The figures are in the table below the chart.
View monthly share of search table
| Month | Rip Curl | Billabong | Volcom | Roxy | Salty Crew | Quiksilver | O'Neill |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 27.5% | 7.1% | 7.1% | 10.9% | 6% | 2.6% |
| Nov 2025 | 37.1% | 27.6% | 5.1% | 9.2% | 12.4% | 6.3% | 2.4% |
| Dec 2025 | 40.7% | 26.1% | 5.5% | 6.8% | 12.9% | 5.3% | 2.7% |
| Jan 2026 | 40.7% | 28.3% | 6.4% | 7.6% | 8.3% | 5.6% | 3.1% |
| Feb 2026 | 38.4% | 28.5% | 7.1% | 6.6% | 8.6% | 6.8% | 4% |
| Mar 2026 | 39.3% | 27.4% | 8.6% | 5.8% | 8.7% | 6.4% | 3.7% |
| Apr 2026 | 35.8% | 31.4% | 9.4% | 6% | 7.9% | 6.1% | 3.5% |
| May 2026 | 33.8% | 28.5% | 10.6% | 6.8% | 9.8% | 6.7% | 3.9% |
| Jun 2026 | 35.8% | 24.6% | 11.1% | 8.7% | 8.4% | 7.7% | 3.6% |
| Jul 2026 | 35.7% | 25% | 12.1% | 8.6% | 8.5% | 6.5% | 3.6% |
| Aug 2026 | 34.8% | 28.9% | 11.1% | 8.5% | 8.2% | 5.6% | 3% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.8% | 8K | +2.6% | -1 points | |
| 2, held 2nd | 28.9% | 6.7K | +22.2% | +4 points | |
| 3, held 3rd | 11.1% | 2.5K | -3.4% | -1 points | |
| 4, held 4th | 8.5% | 2K | +3.7% | -0.1 points | |
| 5, held 5th | 8.2% | 1.9K | +1.1% | -0.3 points | |
| 6, held 6th | 5.6% | 1.3K | -9.9% | -0.9 points | |
| 7, held 7th | 3% | 690 | -11.5% | -0.6 points |
1.
Rip Curl34.8%
held 1st · 8K estimated branded searches · +2.6% vs prior month · -1 points
28.9%
held 2nd · 6.7K estimated branded searches · +22.2% vs prior month · +4 points
3.
Volcom11.1%
held 3rd · 2.5K estimated branded searches · -3.4% vs prior month · -1 points
4.
Roxy8.5%
held 4th · 2K estimated branded searches · +3.7% vs prior month · -0.1 points
8.2%
held 5th · 1.9K estimated branded searches · +1.1% vs prior month · -0.3 points
5.6%
held 6th · 1.3K estimated branded searches · -9.9% vs prior month · -0.9 points
7.
O'Neill3%
held 7th · 690 estimated branded searches · -11.5% vs prior month · -0.6 points
Compare search popularity between Volcom and its closest rivals
How has branded search demand for Volcom changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Volcom in New Zealand rose from 2K to 2.5K.
- Across the 11 months ending August 2026, Volcom’s estimated Share of Search among surf brands in New Zealand increased from 7.1% to 11.1%.
- Across the 11 months ending August 2026, Volcom’s estimated Share of Search among surf brands in New Zealand peaked at 12.1% in July 2026 and was lowest at 5.1% in November 2025.
- Across the 11 months ending August 2026, Volcom rose from 5th to 3rd among surf brands in New Zealand.
How did search popularity change for New Zealand surf brands in August 2026?
6 changes
In August 2026, Billabong gained estimated Share of Search among surf brands in New Zealand, from 25% to 28.9%.
In August 2026, Volcom lost estimated Share of Search among surf brands in New Zealand, from 12.1% to 11.1%.
In August 2026, Rip Curl lost estimated Share of Search among surf brands in New Zealand, from 35.7% to 34.8%.
In August 2026, Quiksilver lost estimated Share of Search among surf brands in New Zealand, from 6.5% to 5.6%.
In August 2026, O'Neill lost estimated Share of Search among surf brands in New Zealand, from 3.6% to 3%.
Estimated monthly branded searches for Salty Crew in New Zealand fell 38.6% over 11 measured months, from 3.1K to 1.9K in August 2026.
How is Volcom measured?
Brandwave collects information about searches that people make online using Volcom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
19 branded search terms
- pant volcom
- volcom
- volcom boardshorts
- volcom coats
- volcom com
- volcom denim
- volcom hoodie
- volcom logos
- volcom near me
- volcom nz
- volcom online
- volcom shirts
- volcom ski gear
- volcom snowboard pants
- volcom stone
- volcom t shirts
- volcom wear
- volcom wetsuit
- volcom winter jacket
Do you work for Volcom? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Volcom your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.