Roxy vs Volcom:Which is more popular by branded search in New Zealand?
In August 2026, Volcom had more branded searches than Roxy among surf brands in New Zealand. Volcom was estimated to have 2.5K branded searches compared to Roxy’s 2K, and held an 11.1% Share of Search versus Roxy’s 8.5%.
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Which is more popular in search, Roxy or Volcom?
Compare the surf and beachwear brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Volcom, Roxy. The figures are in the table below the chart.
View monthly share of search table
| Month | Rip Curl | Billabong | Volcom | Roxy | Salty Crew | Quiksilver | O'Neill |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 27.5% | 7.1% | 7.1% | 10.9% | 6% | 2.6% |
| Nov 2025 | 37.1% | 27.6% | 5.1% | 9.2% | 12.4% | 6.3% | 2.4% |
| Dec 2025 | 40.7% | 26.1% | 5.5% | 6.8% | 12.9% | 5.3% | 2.7% |
| Jan 2026 | 40.7% | 28.3% | 6.4% | 7.6% | 8.3% | 5.6% | 3.1% |
| Feb 2026 | 38.4% | 28.5% | 7.1% | 6.6% | 8.6% | 6.8% | 4% |
| Mar 2026 | 39.3% | 27.4% | 8.6% | 5.8% | 8.7% | 6.4% | 3.7% |
| Apr 2026 | 35.8% | 31.4% | 9.4% | 6% | 7.9% | 6.1% | 3.5% |
| May 2026 | 33.8% | 28.5% | 10.6% | 6.8% | 9.8% | 6.7% | 3.9% |
| Jun 2026 | 35.8% | 24.6% | 11.1% | 8.7% | 8.4% | 7.7% | 3.6% |
| Jul 2026 | 35.7% | 25% | 12.1% | 8.6% | 8.5% | 6.5% | 3.6% |
| Aug 2026 | 34.8% | 28.9% | 11.1% | 8.5% | 8.2% | 5.6% | 3% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Roxy and Volcom comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Volcom took it in February 2026.
- Across the 11 months ending August 2026, Roxy’s estimated Share of Search among surf brands in New Zealand moved from 7.1% to 8.5%, and its estimated monthly branded searches held steady at 2K.
- Across the 11 months ending August 2026, Volcom’s estimated Share of Search among surf brands in New Zealand moved from 7.1% to 11.1%, and its estimated monthly branded searches moved from 2K to 2.5K.
How did search popularity change for New Zealand surf brands in August 2026?
1 change
In August 2026, Volcom lost estimated Share of Search among surf brands in New Zealand, from 12.1% to 11.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Roxy’s and Volcom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Roxy
8 branded search terms
- boardshorts roxy
- roxy boardshorts
- roxy clothing
- roxy endless summer boardshorts
- roxy nz
- roxy swimwear
- roxy swimwear long sleeve
- roxy wetsuit
Volcom
19 branded search terms
- pant volcom
- volcom
- volcom boardshorts
- volcom coats
- volcom com
- volcom denim
- volcom hoodie
- volcom logos
- volcom near me
- volcom nz
- volcom online
- volcom shirts
- volcom ski gear
- volcom snowboard pants
- volcom stone
- volcom t shirts
- volcom wear
- volcom wetsuit
- volcom winter jacket
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.