Brandwave

Hello Period vs TOM Organic:Which is more popular?

In September 2026, TOM Organic had more branded searches than Hello Period among period care brands in New Zealand. TOM Organic had about 610 branded searches, while Hello Period had 480. TOM Organic made up 5.8% of all period care brand searches we track, and Hello Period accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about period care brands, Hello Period and TOM Organic each appeared in two of the five answers. TOM Organic was mentioned before Hello Period in every answer that named either.

Among period care brands in New Zealand in September 2026

Who do people search for more?

TOM Organic, about 27% more searches than Hello Period

TOM Organic 610 searchesHello Period 480 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Hello Period in 2 of 5TOM Organic in 2 of 5

Who does AI recommend more?

TOM Organic, named ahead of Hello Period in 2 of 2 answers

TOM Organic first in 2Hello Period never first

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Top period care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hello Period and TOM Organic were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TOM Organic was listed before Hello Period in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modibodi1st
  2. Libra2nd
  3. Confitex3rd
  4. AWWA4th
  5. U by Kotex5th
  6. TOM Organic6th
  7. Hello Period7th
  8. Always8th
  9. Stayfree–
  10. Thinx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Libra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Modibodi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • U by Kotex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Confitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AWWA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TOM Organic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hello Period2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Always1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stayfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thinx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about period care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hello Period or TOM Organic more popular in search?

This chart shows how often people search Google for Hello Period and TOM Organic by name. Each line represents a brand's share of searches for all ten period care brands we track, month by month, from searches in New Zealand.

Hello Period and TOM Organic among period care brands in New Zealand, by month

Share of searches by month for TOM Organic, Hello Period. The figures are in the table below the chart.

View monthly share of searches table
MonthLibraU by KotexModibodiAWWATOM OrganicStayfreeHello PeriodAlwaysConfitexThinx
Oct 202524.7%16.9%15.9%21.5%3.4%4.4%4.4%6.7%1.3%0.8%
Nov 202519.2%15.5%26.4%20.8%3.2%4%6.1%2.2%1.4%1.1%
Dec 202524.6%18.9%21.9%18.7%3.3%4%4.9%1.4%1.4%0.88%
Jan 202625%19.5%20%20.6%3.2%3.7%4.5%1.3%0.85%1.3%
Feb 202620.1%18.3%15%27%2.9%4%5%1.8%1.1%4.8%
Mar 202621.7%14.9%12.2%32.1%3%3.4%5.1%1.8%0.78%4.9%
Apr 202623.8%18.1%15.3%22.5%3.7%4%4.9%2.6%0.91%4.3%
May 202625.2%20%20.7%11.4%4.4%4%4.9%2.2%0.72%6.5%
Jun 202624.7%19.6%18.7%10.3%4%3.6%6.7%1.9%0.83%9.5%
Jul 202628.6%22.8%15.1%7.5%5.2%4.5%5.5%2%0.84%8%
Aug 202625.7%23.9%23.7%7.1%5.6%4.3%5.2%1.2%0.8%2.4%
Sep 202628.4%24.5%19.8%8.8%5.8%5.6%4.6%1%0.86%0.57%

How has the Hello Period and TOM Organic comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: TOM Organic took it in August 2026.
  • Across the 12 months ending September 2026, Hello Period’s share of searches among period care brands in New Zealand moved from 4.4% to 4.6%, and its estimated monthly branded searches moved from 390 to 480.
  • Across the 12 months ending September 2026, TOM Organic’s share of searches among period care brands in New Zealand moved from 3.4% to 5.8%, and its estimated monthly branded searches moved from 300 to 610.

How did search popularity change for New Zealand period care brands in September 2026?

3 changes

  1. In September 2026, Stayfree overtook Hello Period to rank 6th among period care brands in New Zealand, with 5.6% of the searches.

  2. In September 2026, Hello Period lost share of searches among period care brands in New Zealand, from 5.2% to 4.6%.

  3. TOM Organic’s share of searches among period care brands in New Zealand has gained ground for 3 months in a row, from 4% to 5.8% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Hello Period’s and TOM Organic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hello Period

1 branded search term

  • hello period

TOM Organic

3 branded search terms

  • tom organic
  • tom organic pads
  • tom organic tampons

How the Brand Demand Index is measured

Other head-to-heads among period care brands

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