Brandwave

Hello Period vs Libra:Which is more popular?

In September 2026, Libra had more branded searches than Hello Period among period care brands in New Zealand. Libra had about 2,990 branded searches, while Hello Period had 480. Libra made up 28.4% of all period care brand searches we track, and Hello Period accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about period care brands, Libra appeared in four of the five answers and Hello Period in two. Libra was mentioned before Hello Period in every answer that named either.

Among period care brands in New Zealand in September 2026

Who do people search for more?

Libra, about 6 searches for every 1 for Hello Period

Libra 3K searchesHello Period 480 searches

Who does AI mention more?

Libra, mentioned in 4 of 5 answers, Hello Period in 2

Libra in 4 of 5Hello Period in 2 of 5

Who does AI recommend more?

Libra, named ahead of Hello Period in 4 of 4 answers

Libra first in 4Hello Period never first

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Top period care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Libra was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hello Period was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Libra was listed before Hello Period in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modibodi1st
  2. Libra2nd
  3. Confitex3rd
  4. AWWA4th
  5. U by Kotex5th
  6. TOM Organic6th
  7. Hello Period7th
  8. Always8th
  9. Stayfree–
  10. Thinx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Libra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Modibodi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • U by Kotex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Confitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AWWA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TOM Organic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hello Period2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Always1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stayfree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thinx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about period care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hello Period or Libra more popular in search?

This chart shows how often people search Google for Hello Period and Libra by name. Each line represents a brand's share of searches for all ten period care brands we track, month by month, from searches in New Zealand.

Hello Period and Libra among period care brands in New Zealand, by month

Share of searches by month for Libra, Hello Period. The figures are in the table below the chart.

View monthly share of searches table
MonthLibraU by KotexModibodiAWWATOM OrganicStayfreeHello PeriodAlwaysConfitexThinx
Oct 202524.7%16.9%15.9%21.5%3.4%4.4%4.4%6.7%1.3%0.8%
Nov 202519.2%15.5%26.4%20.8%3.2%4%6.1%2.2%1.4%1.1%
Dec 202524.6%18.9%21.9%18.7%3.3%4%4.9%1.4%1.4%0.88%
Jan 202625%19.5%20%20.6%3.2%3.7%4.5%1.3%0.85%1.3%
Feb 202620.1%18.3%15%27%2.9%4%5%1.8%1.1%4.8%
Mar 202621.7%14.9%12.2%32.1%3%3.4%5.1%1.8%0.78%4.9%
Apr 202623.8%18.1%15.3%22.5%3.7%4%4.9%2.6%0.91%4.3%
May 202625.2%20%20.7%11.4%4.4%4%4.9%2.2%0.72%6.5%
Jun 202624.7%19.6%18.7%10.3%4%3.6%6.7%1.9%0.83%9.5%
Jul 202628.6%22.8%15.1%7.5%5.2%4.5%5.5%2%0.84%8%
Aug 202625.7%23.9%23.7%7.1%5.6%4.3%5.2%1.2%0.8%2.4%
Sep 202628.4%24.5%19.8%8.8%5.8%5.6%4.6%1%0.86%0.57%

How has the Hello Period and Libra comparison changed over the last 12 months?

3 findings
  • Libra was ahead of Hello Period in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hello Period’s share of searches among period care brands in New Zealand moved from 4.4% to 4.6%, and its estimated monthly branded searches moved from 390 to 480.
  • Across the 12 months ending September 2026, Libra’s share of searches among period care brands in New Zealand moved from 24.7% to 28.4%, and its estimated monthly branded searches moved from 2.2K to 3K.

How did search popularity change for New Zealand period care brands in September 2026?

3 changes

  1. In September 2026, Stayfree overtook Hello Period to rank 6th among period care brands in New Zealand, with 5.6% of the searches.

  2. In September 2026, Libra gained share of searches among period care brands in New Zealand, from 25.7% to 28.4%.

  3. In September 2026, Hello Period lost share of searches among period care brands in New Zealand, from 5.2% to 4.6%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Hello Period’s and Libra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hello Period

1 branded search term

  • hello period

Libra

11 branded search terms

  • libra goodnight pads
  • libra invisible pads
  • libra maternity pads
  • libra night pads
  • libra overnight pads
  • libra pads
  • libra pads wings
  • libra period underwear
  • libra regular pads
  • libra super pads
  • libra tampons

How the Brand Demand Index is measured

Other head-to-heads among period care brands

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