HazardCo vs ThinkSafe:Which is more popular?
In September 2026, HazardCo had more branded searches than ThinkSafe among health and safety software in New Zealand. HazardCo had about 1,990 branded searches, while ThinkSafe had 170. HazardCo made up 26.5% of all health and safety software searches we track, and ThinkSafe accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about health and safety software, HazardCo and ThinkSafe each appeared in four of the five answers. ThinkSafe was mentioned before HazardCo in every answer that named either.
Who do people search for more?
HazardCo, about 12 searches for every 1 for ThinkSafe
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
ThinkSafe, named ahead of HazardCo in 4 of 4 answers
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Top health and safety software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HazardCo and ThinkSafe were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ThinkSafe was listed before HazardCo in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- ThinkSafe1st
SafetyCulture2nd- HazardCo3rd
ecoPortal4th
SiteConnect4th
SiteApp Pro6th
Mango7th- Vault8th
Donesafe9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SafetyCulture5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HazardCo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ThinkSafe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ecoPortal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SiteConnect2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SiteApp Pro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Donesafe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mango1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vault1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about health and safety software
5 answers
Asked ChatGPT
“Which health and safety software should I use in New Zealand?”
Asked ChatGPT
“What are the best health and safety software tools in New Zealand?”
Asked ChatGPT
“What's the best health and safety software in New Zealand for a small business?”
Searched Google, AI Overview
“health and safety software nz”
Searched Google, AI Overview
“hazard reporting software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is HazardCo or ThinkSafe more popular in search?
This chart shows how often people search Google for HazardCo and ThinkSafe by name. Each line represents a brand's share of searches for all nine health and safety software we track, month by month, from searches in New Zealand.
Share of searches by month for HazardCo, ThinkSafe. The figures are in the table below the chart.
View monthly share of searches table
| Month | SafetyCulture | HazardCo | SiteApp Pro | ecoPortal | Donesafe | SiteConnect | ThinkSafe | Mango | Vault |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 25.8% | 14% | 11% | 8% | 4.9% | 1.4% | 0.38% | 0.13% |
| Nov 2025 | 33.8% | 25.3% | 13.4% | 12.5% | 8.3% | 4.9% | 1.1% | 0.38% | 0.25% |
| Dec 2025 | 38.9% | 19.8% | 13.3% | 13.3% | 8.1% | 4.8% | 0.93% | 0.37% | 0.37% |
| Jan 2026 | 40.4% | 22.8% | 12.8% | 9.8% | 7.2% | 5.3% | 1.2% | 0.41% | 0.14% |
| Feb 2026 | 37.6% | 23.8% | 14% | 10.4% | 7.8% | 4.6% | 1.3% | 0.36% | 0.12% |
| Mar 2026 | 38.1% | 25% | 13.5% | 10% | 6.8% | 4.8% | 1.4% | 0.4% | 0.1% |
| Apr 2026 | 39.5% | 24.8% | 13.6% | 8.9% | 6.8% | 4.8% | 1.1% | 0.37% | 0.12% |
| May 2026 | 38.9% | 24.1% | 13.7% | 8.6% | 7.7% | 4.7% | 1.7% | 0.36% | 0.24% |
| Jun 2026 | 37.9% | 26.3% | 13.8% | 9.2% | 7.1% | 4.1% | 1.1% | 0.31% | 0.21% |
| Jul 2026 | 36% | 24.3% | 15.3% | 10.4% | 7.8% | 4.6% | 1.1% | 0.35% | 0.24% |
| Aug 2026 | 37.7% | 23.6% | 15.5% | 8.6% | 7.9% | 4.6% | 1.7% | 0.36% | 0.12% |
| Sep 2026 | 28.4% | 26.5% | 16.8% | 11.7% | 8.5% | 5.2% | 2.3% | 0.53% | 0.13% |
How has the HazardCo and ThinkSafe comparison changed over the last 12 months?
3 findings
- HazardCo was ahead of ThinkSafe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HazardCo’s share of searches among health and safety software in New Zealand moved from 25.8% to 26.5%, and its estimated monthly branded searches moved from 2.1K to 2K.
- Across the 12 months ending September 2026, ThinkSafe’s share of searches among health and safety software in New Zealand moved from 1.4% to 2.3%, and its estimated monthly branded searches moved from 110 to 170.
How did search popularity change for New Zealand health and safety software in September 2026?
2 changes
In September 2026, HazardCo gained share of searches among health and safety software in New Zealand, from 23.6% to 26.5%.
In September 2026, ThinkSafe gained share of searches among health and safety software in New Zealand, from 1.7% to 2.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using HazardCo’s and ThinkSafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among health and safety software
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