Harper Digital vs Human Digital:Which is more popular by branded search in New Zealand?
In August 2026, Harper Digital had more branded searches than Human Digital among auckland digital marketing agencies in New Zealand. Harper Digital was estimated to have 410 branded searches compared to Human Digital’s 90, and held a 39% Share of Search versus Human Digital’s 8.6%.
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Which is more popular in search, Harper Digital or Human Digital?
Compare Auckland digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harper Digital, Human Digital. The figures are in the table below the chart.
View monthly share of search table
| Month | Harper Digital | Webzilla | Adcelerate | First Page | Human Digital | Adhesion | Local Clicks |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 17.4% | 7.2% | 29% | 6.5% | 2.9% | 0.72% |
| Nov 2025 | 31.1% | 17.4% | 6.1% | 33.3% | 9.1% | 2.3% | 0.76% |
| Dec 2025 | 28% | 15% | 11% | 34% | 8% | 3% | 1% |
| Jan 2026 | 34.7% | 16.3% | 12.2% | 26.5% | 5.1% | 4.1% | 1% |
| Feb 2026 | 35.3% | 23.3% | 7.8% | 21.6% | 7.8% | 3.4% | 0.86% |
| Mar 2026 | 28.5% | 20.1% | 15.3% | 22.9% | 9% | 3.5% | 0.69% |
| Apr 2026 | 44.6% | 17.4% | 10.9% | 12% | 12% | 3.3% | 0% |
| May 2026 | 44.6% | 19.6% | 11.6% | 12.5% | 8% | 3.6% | 0% |
| Jun 2026 | 38% | 25% | 13.9% | 11.1% | 8.3% | 2.8% | 0.93% |
| Jul 2026 | 32.4% | 22.9% | 23.8% | 11.4% | 5.7% | 2.9% | 0.95% |
| Aug 2026 | 39% | 28.6% | 11.4% | 8.6% | 8.6% | 2.9% | 0.95% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Harper Digital and Human Digital comparison changed over the last 12 months?
3 findings
- Harper Digital was ahead of Human Digital in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harper Digital’s estimated Share of Search among auckland digital marketing agencies in New Zealand moved from 36.2% to 39%, and its estimated monthly branded searches moved from 500 to 410.
- Across the 11 months ending August 2026, Human Digital’s estimated Share of Search among auckland digital marketing agencies in New Zealand moved from 6.5% to 8.6%, and its estimated monthly branded searches held steady at 90.
How did search popularity change for New Zealand auckland digital marketing agencies in August 2026?
2 changes

In August 2026, Harper Digital gained estimated Share of Search among auckland digital marketing agencies in New Zealand, from 32.4% to 39%.

In August 2026, Human Digital gained estimated Share of Search among auckland digital marketing agencies in New Zealand, from 5.7% to 8.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Harper Digital’s and Human Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harper Digital
3 branded search terms
- harper digital
- harper digital nz
- harperdigital
Human Digital
7 branded search terms
- human digital
- human digital agency
- human digital auckland
- human digital com
- human digital company
- humandigital
- humandigital.com

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.