Harmans vs Layburn Hodgins:Which is more popular by branded search in New Zealand?
In August 2026, Harmans had more branded searches than Layburn Hodgins among christchurch law firms in New Zealand. Harmans was estimated to have 970 branded searches compared to Layburn Hodgins’ 680, and held a 17.6% Share of Search versus Layburn Hodgins’ 12.3%.
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Which is more popular in search, Harmans or Layburn Hodgins?
Compare Christchurch law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harmans, Layburn Hodgins. The figures are in the table below the chart.
View monthly share of search table
| Month | Saunders & Co | Mortlock McCormack Law | Harmans | Layburn Hodgins |
|---|---|---|---|---|
| Oct 2025 | 48% | 23.5% | 16.1% | 12.4% |
| Nov 2025 | 43% | 25.8% | 17.6% | 13.5% |
| Dec 2025 | 45.3% | 23% | 19.2% | 12.6% |
| Jan 2026 | 45.5% | 23.1% | 19.3% | 12.1% |
| Feb 2026 | 41.5% | 25.9% | 21.1% | 11.5% |
| Mar 2026 | 47.2% | 23.5% | 18.5% | 10.7% |
| Apr 2026 | 39.6% | 30.2% | 16.9% | 13.3% |
| May 2026 | 43.9% | 26.4% | 17.7% | 12% |
| Jun 2026 | 45.9% | 22.7% | 18.9% | 12.6% |
| Jul 2026 | 43.9% | 26.4% | 17.7% | 12% |
| Aug 2026 | 43.7% | 26.3% | 17.6% | 12.3% |
| Sep 2026 | — | — | — | — |
How has the Harmans and Layburn Hodgins comparison changed over the last 12 months?
3 findings
- Harmans was ahead of Layburn Hodgins in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harmans’ estimated Share of Search among christchurch law firms in New Zealand moved from 16.1% to 17.6%, and its estimated monthly branded searches moved from 810 to 970.
- Across the 11 months ending August 2026, Layburn Hodgins’ estimated Share of Search among christchurch law firms in New Zealand moved from 12.4% to 12.3%, and its estimated monthly branded searches moved from 620 to 680.
How did search popularity change for New Zealand christchurch law firms in August 2026?
1 change
Estimated monthly branded searches for Harmans in New Zealand rose 19.8% over 11 measured months, from 810 to 970 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Harmans’ and Layburn Hodgins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harmans
2 branded search terms
- harmans christchurch
- harmans law
Layburn Hodgins
2 branded search terms
- layburn hodgins
- layburn hodgins lawyers
Put your own brand in this comparison
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