Brandwave

Hamish Fletcher Lawyers vs Vanderwerff Shaw Lawyers:Which is more popular in New Zealand?

In October 2026, Hamish Fletcher Lawyers had more branded searches than Vanderwerff Shaw Lawyers among Nelson law firms in New Zealand. Hamish Fletcher Lawyers had about 110 branded searches, while Vanderwerff Shaw Lawyers had 10. Hamish Fletcher Lawyers made up 22% of all Nelson law firm searches we track, and Vanderwerff Shaw Lawyers accounted for 2%. When we asked ChatGPT and Google AI Overviews about Nelson law firms, Vanderwerff Shaw Lawyers appeared in all three answers and Hamish Fletcher Lawyers in two. Vanderwerff Shaw Lawyers was mentioned before Hamish Fletcher Lawyers in two out of three answers.

Among Nelson law firms in New Zealand in October 2026

Who do people search for more?

Hamish Fletcher Lawyers, about 11 searches for every 1 for Vanderwerff Shaw Lawyers

Hamish Fletcher Lawyers 110 searchesVanderwerff Shaw Lawyers 10 searches

Who does AI mention more?

Vanderwerff Shaw Lawyers, mentioned in every answer we collected

Vanderwerff Shaw Lawyers in 3 of 3Hamish Fletcher Lawyers in 2 of 3

Who does AI recommend more?

Vanderwerff Shaw Lawyers, named ahead of Hamish Fletcher Lawyers in 2 of 3 answers

Vanderwerff Shaw Lawyers first in 2Hamish Fletcher Lawyers first in 1

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Top Nelson law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Vanderwerff Shaw Lawyers appeared in all three answers. Hamish Fletcher Lawyers was mentioned in two out of three: in two of the three ChatGPT answers. Vanderwerff Shaw Lawyers was listed before Hamish Fletcher Lawyers in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. C & F Legal1st
  2. Stallard Law2nd
  3. Vanderwerff Shaw Lawyers3rd
  4. Hamish Fletcher Lawyers4th
  5. Atkinson Crehan5th
  6. Glasgow Harley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Nelson law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hamish Fletcher Lawyers or Vanderwerff Shaw Lawyers more popular in search?

This chart shows how often people search Google for Hamish Fletcher Lawyers and Vanderwerff Shaw Lawyers by name. Each line represents a brand's share of searches for all six Nelson law firms we track, month by month, from searches in New Zealand.

Hamish Fletcher Lawyers and Vanderwerff Shaw Lawyers among Nelson law firms in New Zealand, by month

Share of searches by month for Hamish Fletcher Lawyers, Vanderwerff Shaw Lawyers. The figures are in the table below the chart.

View monthly share of searches table
MonthStallard LawGlasgow HarleyHamish Fletcher LawyersC & F LegalAtkinson CrehanVanderwerff Shaw Lawyers
Nov 202520%36.9%15.4%12.3%13.8%1.5%
Dec 202518.9%35.8%20.8%13.2%11.3%0%
Jan 202626.2%29.5%21.3%9.8%11.5%1.6%
Feb 202625.9%35.2%14.8%14.8%9.3%0%
Mar 202622.5%32.4%16.9%15.5%11.3%1.4%
Apr 202625%32.7%17.3%13.5%9.6%1.9%
May 202623.5%31.4%15.7%17.6%9.8%2%
Jun 202628.8%30.5%15.3%16.9%8.5%0%
Jul 202635%26.7%16.7%15%6.7%0%
Aug 202634.4%26.2%13.1%18%6.6%1.6%
Sep 202621.9%28.1%20.3%20.3%7.8%1.6%
Oct 202626%24%22%18%8%2%

How has branded search for Hamish Fletcher Lawyers and Vanderwerff Shaw Lawyers changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Nelson law firms in October 2026?

1 change

  1. In October 2026, Hamish Fletcher Lawyers overtook C & F Legal to rank 3rd among Nelson law firms in New Zealand, with 22% of the searches.

How are Hamish Fletcher Lawyers’ and Vanderwerff Shaw Lawyers’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Hamish Fletcher Lawyers’ and Vanderwerff Shaw Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hamish Fletcher Lawyers

3 branded search terms

  • hamish fletcher lawyers
  • hamish fletcher nelson
  • hflaw

Vanderwerff Shaw Lawyers

1 branded search term

  • vanderwerff shaw

How the Brand Demand Index is measured

Other head-to-heads among Nelson law firms

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