Brandwave

HaloITSM vs ManageEngine ServiceDesk Plus:Which is more popular?

In September 2026, HaloITSM had more branded searches than ManageEngine ServiceDesk Plus among IT service management platforms in New Zealand. HaloITSM had about 50 branded searches, while ManageEngine ServiceDesk Plus had 20. HaloITSM made up 2.4% of all IT service management platform searches we track, and ManageEngine ServiceDesk Plus accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about IT service management platforms, HaloITSM and ManageEngine ServiceDesk Plus each appeared in four of the five answers. HaloITSM was mentioned before ManageEngine ServiceDesk Plus in three out of four answers that named either.

Among IT service management platforms in New Zealand in September 2026

Who do people search for more?

HaloITSM, about 3 searches for every 1 for ManageEngine ServiceDesk Plus

HaloITSM 50 searchesManageEngine ServiceDesk Plus 20 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

HaloITSM in 4 of 5ManageEngine ServiceDesk Plus in 4 of 5

Who does AI recommend more?

HaloITSM, named ahead of ManageEngine ServiceDesk Plus in 3 of 4 answers

HaloITSM first in 3ManageEngine ServiceDesk Plus first in 1

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Top IT service management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HaloITSM and ManageEngine ServiceDesk Plus were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HaloITSM was listed before ManageEngine ServiceDesk Plus in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freshservice1st
  2. Jira Service Management2nd
  3. ServiceNow3rd
  4. HaloITSM4th
  5. ManageEngine ServiceDesk Plus5th
  6. SysAid–
  7. TOPdesk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jira Service Management5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Freshservice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ServiceNow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HaloITSM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ManageEngine ServiceDesk Plus4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SysAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TOPdesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IT service management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is HaloITSM or ManageEngine ServiceDesk Plus more popular in search?

This chart shows how often people search Google for HaloITSM and ManageEngine ServiceDesk Plus by name. Each line represents a brand's share of searches for all seven IT service management platforms we track, month by month, from searches in New Zealand.

HaloITSM and ManageEngine ServiceDesk Plus among IT service management platforms in New Zealand, by month

Share of searches by month for HaloITSM, ManageEngine ServiceDesk Plus. The figures are in the table below the chart.

View monthly share of searches table
MonthServiceNowJira Service ManagementFreshserviceHaloITSMManageEngine ServiceDesk PlusSysAidTOPdesk
Oct 202579.7%8.2%7.7%1.4%0.97%1.4%0.48%
Nov 202579.7%8.2%7.2%1.9%0.97%0.97%0.97%
Dec 202580.6%6.3%8.6%1.7%1.1%1.1%0.57%
Jan 202681.6%7%6.5%2.5%1%0.5%1%
Feb 202681.5%8.1%5.4%1.8%1.4%0.9%0.9%
Mar 202683.6%6.5%5.8%1.5%1.5%0.73%0.36%
Apr 202683.8%5.5%6.3%1.8%1.5%0.74%0.37%
May 202688.3%4%4.3%0.8%1.9%0.53%0.27%
Jun 202686.2%6.3%4.6%1.1%0.86%0.57%0.29%
Jul 202685.4%5.5%5.8%1.5%0.73%0.73%0.36%
Aug 202680.9%8.1%7.4%1.5%0.74%0.74%0.74%
Sep 202679.7%8%7.5%2.4%0.94%0.94%0.47%

How has the HaloITSM and ManageEngine ServiceDesk Plus comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand IT service management platforms in September 2026?

1 change

  1. In September 2026, HaloITSM gained share of searches among IT service management platforms in New Zealand, from 1.5% to 2.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using HaloITSM’s and ManageEngine ServiceDesk Plus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HaloITSM

2 branded search terms

  • haloitsm
  • haloitsm asset management

ManageEngine ServiceDesk Plus

1 branded search term

  • manageengineservicedeskplus

How the Brand Demand Index is measured

Other head-to-heads among IT service management platforms

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