GT Electrical vs Millars Electrical:Which is more popular by branded search in New Zealand?
In August 2026, Millars Electrical had more branded searches than GT Electrical among wellington electrical contractors in New Zealand. Millars Electrical was estimated to have 130 branded searches compared to GT Electrical’s 50, and held a 28.9% Share of Search versus GT Electrical’s 11.1%.
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Which is more popular in search, GT Electrical or Millars Electrical?
Compare Wellington electrical contractors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Millars Electrical, GT Electrical. The figures are in the table below the chart.
View monthly share of search table
| Month | Seven Electrical | Millars Electrical | Weka Electrical | GT Electrical |
|---|---|---|---|---|
| Oct 2025 | 48.5% | 30.3% | 15.2% | 6.1% |
| Nov 2025 | 39.1% | 39.1% | 10.9% | 10.9% |
| Dec 2025 | 47.1% | 29.4% | 11.8% | 11.8% |
| Jan 2026 | 50% | 21.1% | 18.4% | 10.5% |
| Feb 2026 | 45.5% | 30.3% | 9.1% | 15.2% |
| Mar 2026 | 42.6% | 27.7% | 19.1% | 10.6% |
| Apr 2026 | 48.8% | 24.4% | 17.1% | 9.8% |
| May 2026 | 48% | 30% | 14% | 8% |
| Jun 2026 | 47.9% | 20.8% | 18.8% | 12.5% |
| Jul 2026 | 55.6% | 17.8% | 15.6% | 11.1% |
| Aug 2026 | 44.4% | 28.9% | 15.6% | 11.1% |
| Sep 2026 | — | — | — | — |
How has the GT Electrical and Millars Electrical comparison changed over the last 12 months?
3 findings
- Millars Electrical was ahead of GT Electrical in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GT Electrical’s estimated Share of Search among wellington electrical contractors in New Zealand moved from 6.1% to 11.1%, and its estimated monthly branded searches moved from 20 to 50.
- Across the 11 months ending August 2026, Millars Electrical’s estimated Share of Search among wellington electrical contractors in New Zealand moved from 30.3% to 28.9%, and its estimated monthly branded searches moved from 100 to 130.
How did search popularity change for New Zealand wellington electrical contractors in August 2026?
2 changes
In August 2026, Millars Electrical gained estimated Share of Search among wellington electrical contractors in New Zealand, from 17.8% to 28.9%.
Estimated monthly branded searches for GT Electrical in New Zealand rose 150% over 11 measured months, from 20 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using GT Electrical’s and Millars Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GT Electrical
3 branded search terms
- gt electrical
- gt electrical services
- gt electrical wellington
Millars Electrical
2 branded search terms
- millars electrical
- millars electrical wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.