How popular isMillars Electrical in search?
In August 2026, there were an estimated 130 branded searches for Millars Electrical in New Zealand which is up 30% over the last 11 months. Millars Electrical holds 28.9% estimated Share of Search among New Zealand wellington electrical contractors and is ranked 2nd of 4 competitors for search popularity.
Seven Electrical44.4%
Millars Electrical28.9%
Weka Electrical15.6%
GT Electrical11.1%
Follow Millars Electrical and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which wellington electrical contractors compete with Millars Electrical?
Share of Search by month for Seven Electrical, Millars Electrical, Weka Electrical, GT Electrical. The figures are in the table below the chart.
View monthly share of search table
| Month | Seven Electrical | Millars Electrical | Weka Electrical | GT Electrical |
|---|---|---|---|---|
| Oct 2025 | 48.5% | 30.3% | 15.2% | 6.1% |
| Nov 2025 | 39.1% | 39.1% | 10.9% | 10.9% |
| Dec 2025 | 47.1% | 29.4% | 11.8% | 11.8% |
| Jan 2026 | 50% | 21.1% | 18.4% | 10.5% |
| Feb 2026 | 45.5% | 30.3% | 9.1% | 15.2% |
| Mar 2026 | 42.6% | 27.7% | 19.1% | 10.6% |
| Apr 2026 | 48.8% | 24.4% | 17.1% | 9.8% |
| May 2026 | 48% | 30% | 14% | 8% |
| Jun 2026 | 47.9% | 20.8% | 18.8% | 12.5% |
| Jul 2026 | 55.6% | 17.8% | 15.6% | 11.1% |
| Aug 2026 | 44.4% | 28.9% | 15.6% | 11.1% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.4% | 200 | -20% | -11.1 points | |
| 2, held 2nd | 28.9% | 130 | +62.5% | +11.1 points | |
| 3, held 3rd | 15.6% | 70 | 0% | 0 points | |
| 4, held 4th | 11.1% | 50 | 0% | 0 points |
44.4%
held 1st · 200 estimated branded searches · -20% vs prior month · -11.1 points
28.9%
held 2nd · 130 estimated branded searches · +62.5% vs prior month · +11.1 points
15.6%
held 3rd · 70 estimated branded searches · 0% vs prior month · 0 points
11.1%
held 4th · 50 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Millars Electrical and its closest rivals
How has branded search demand for Millars Electrical changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Millars Electrical in New Zealand rose from 100 to 130.
- Across the 11 months ending August 2026, Millars Electrical’s estimated Share of Search among wellington electrical contractors in New Zealand decreased from 30.3% to 28.9%.
- Across the 11 months ending August 2026, Millars Electrical’s estimated Share of Search among wellington electrical contractors in New Zealand peaked at 39.1% in November 2025 and was lowest at 17.8% in July 2026.
How did search popularity change for New Zealand wellington electrical contractors in August 2026?
4 changes
In August 2026, Millars Electrical gained estimated Share of Search among wellington electrical contractors in New Zealand, from 17.8% to 28.9%.
In August 2026, Seven Electrical lost estimated Share of Search among wellington electrical contractors in New Zealand, from 55.6% to 44.4%.
Estimated monthly branded searches for GT Electrical in New Zealand rose 150% over 11 measured months, from 20 to 50 in August 2026.
Estimated monthly branded searches for Weka Electrical in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.
How is Millars Electrical measured?
Brandwave collects information about searches that people make online using Millars Electrical’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- millars electrical
- millars electrical wellington
Do you work for Millars Electrical? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Millars Electrical your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.