Brandwave

How popular isMillars Electrical?

In October 2026, people searched for Millars Electrical by name about 110 times in New Zealand, a 35.3% decrease from the previous year. These searches made up 22.6% of all New Zealand Wellington electrical contractor searches, placing Millars Electrical first out of eight contractors. When we asked both ChatGPT and Google AI Overviews about Wellington electrical contractors, Millars Electrical did not appear in any of the answers.

Search and AI answers in October 2026

Millars Electrical is the most searched of 8 competitors and not named in the AI answers we collected.

  1. Millars ElectricalShare of searches 22.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Pluto Electrics LtdShare of searches 16.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. Seven ElectricalShare of searches 16.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations –
  4. Silver Fern ElectricalShare of searches 16.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Stewart & Rogers ElectricalShare of searches 16.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top Wellington electrical contractors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Millars Electrical did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pluto Electrics Ltd1st
  2. Stewart & Rogers Electrical1st
  3. Illuminex Electrical1st
  4. Silver Fern Electrical4th
  5. Millars Electrical–
  6. Seven Electrical–
  7. GT Electrical–
  8. Weka Electrical–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stewart & Rogers Electrical5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Illuminex Electrical3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pluto Electrics Ltd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seven Electrical2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Silver Fern Electrical2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Millars Electrical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GT Electrical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Weka Electrical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Wellington electrical contractors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Millars Electrical compared with other New Zealand Wellington electrical contractors?

Millars Electrical against Wellington electrical contractors in New Zealand, by month

Share of searches by month for Millars Electrical, Pluto Electrics Ltd, Seven Electrical, Silver Fern Electrical, Stewart & Rogers Electrical, Illuminex Electrical, GT Electrical, Weka Electrical. The figures are in the table below the chart.

View monthly share of searches table
MonthMillars ElectricalPluto Electrics LtdSeven ElectricalSilver Fern ElectricalStewart & Rogers ElectricalIlluminex ElectricalGT ElectricalWeka Electrical
Nov 202533.3%15.2%15.2%15.2%12.1%3%3%3%
Dec 202523.8%19%19%9.5%14.3%4.8%4.8%4.8%
Jan 202617.9%17.9%25%10.7%17.9%3.6%3.6%3.6%
Feb 202617.9%17.9%14.3%7.1%25%10.7%3.6%3.6%
Mar 202618.9%18.9%18.9%10.8%18.9%5.4%2.7%5.4%
Apr 202613.3%23.3%16.7%13.3%16.7%3.3%6.7%6.7%
May 202621.2%21.2%21.2%12.1%15.2%3%3%3%
Jun 202613.5%18.9%13.5%18.9%18.9%5.4%2.7%8.1%
Jul 20268.6%20%14.3%14.3%25.7%8.6%2.9%5.7%
Aug 202620.6%14.7%20.6%11.8%14.7%8.8%2.9%5.9%
Sep 202617.2%24.1%13.8%10.3%17.2%10.3%3.4%3.4%
Oct 202622.6%16.1%16.1%16.1%16.1%6.5%3.2%3.2%

  1. 1.Millars Electrical

    22.6%

    Moved from 2nd to 1st. 70 estimated branded searches, +40% vs prior month. Share +5.3 points.

  2. 2.Pluto Electrics Ltd

    16.1%

    Moved from 1st to 2nd. 50 estimated branded searches, -28.6% vs prior month. Share -8 points.

  3. 3.Seven Electrical

    16.1%

    Moved from 4th to 3rd. 50 estimated branded searches, +25% vs prior month. Share +2.3 points.

  4. 4.Silver Fern Electrical

    16.1%

    Moved from 6th to 4th. 50 estimated branded searches, +66.7% vs prior month. Share +5.8 points.

  5. 5.Stewart & Rogers Electrical

    16.1%

    Moved from 3rd to 5th. 50 estimated branded searches, 0% vs prior month. Share -1.1 points.

  6. 6.Illuminex Electrical

    6.5%

    Moved from 5th to 6th. 20 estimated branded searches, -33.3% vs prior month. Share -3.9 points.

  7. 7.GT Electrical

    3.2%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.Weka Electrical

    3.2%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Millars Electrical and its closest rivals

Every comparison with Millars Electrical

7 comparisons

How has branded search demand for Millars Electrical changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Millars Electrical in New Zealand fell from 170 to 110.
  • Across the 12 months ending October 2026, Millars Electrical’s share of searches among Wellington electrical contractors in New Zealand decreased from 33.3% to 22.6%.
  • Across the 12 months ending October 2026, Millars Electrical’s share of searches among Wellington electrical contractors in New Zealand peaked at 33.3% in November 2025 and was lowest at 8.6% in July 2026.

How did search popularity change for New Zealand Wellington electrical contractors in October 2026?

6 changes

  1. In October 2026, Millars Electrical overtook Pluto Electrics Ltd to become the leader among Wellington electrical contractors in New Zealand, with 22.6% of the searches.

  2. In October 2026, Seven Electrical overtook Stewart & Rogers Electrical to rank 3rd among Wellington electrical contractors in New Zealand, with 16.1% of the searches.

  3. In October 2026, Silver Fern Electrical overtook Stewart & Rogers Electrical and Illuminex Electrical to rank 4th among Wellington electrical contractors in New Zealand, with 16.1% of the searches.

  4. In October 2026, Pluto Electrics Ltd lost share of searches among Wellington electrical contractors in New Zealand, from 24.1% to 16.1%.

  5. In October 2026, Illuminex Electrical lost share of searches among Wellington electrical contractors in New Zealand, from 10.3% to 6.5%.

  6. In October 2026, Stewart & Rogers Electrical lost share of searches among Wellington electrical contractors in New Zealand, from 17.2% to 16.1%.

How are Millars Electrical’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Millars Electrical’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • millars electrical

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How the Brand Demand Index is measured

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