Millars Electrical vs Seven Electrical:Which is more popular by branded search in New Zealand?
In August 2026, Seven Electrical had more branded searches than Millars Electrical among wellington electrical contractors in New Zealand. Seven Electrical was estimated to have 200 branded searches compared to Millars Electrical’s 130, and held a 44.4% Share of Search versus Millars Electrical’s 28.9%.
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Which is more popular in search, Millars Electrical or Seven Electrical?
Compare Wellington electrical contractors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Seven Electrical, Millars Electrical. The figures are in the table below the chart.
View monthly share of search table
| Month | Seven Electrical | Millars Electrical | Weka Electrical | GT Electrical |
|---|---|---|---|---|
| Oct 2025 | 48.5% | 30.3% | 15.2% | 6.1% |
| Nov 2025 | 39.1% | 39.1% | 10.9% | 10.9% |
| Dec 2025 | 47.1% | 29.4% | 11.8% | 11.8% |
| Jan 2026 | 50% | 21.1% | 18.4% | 10.5% |
| Feb 2026 | 45.5% | 30.3% | 9.1% | 15.2% |
| Mar 2026 | 42.6% | 27.7% | 19.1% | 10.6% |
| Apr 2026 | 48.8% | 24.4% | 17.1% | 9.8% |
| May 2026 | 48% | 30% | 14% | 8% |
| Jun 2026 | 47.9% | 20.8% | 18.8% | 12.5% |
| Jul 2026 | 55.6% | 17.8% | 15.6% | 11.1% |
| Aug 2026 | 44.4% | 28.9% | 15.6% | 11.1% |
| Sep 2026 | — | — | — | — |
How has the Millars Electrical and Seven Electrical comparison changed over the last 12 months?
3 findings
- Seven Electrical was ahead of Millars Electrical in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Millars Electrical’s estimated Share of Search among wellington electrical contractors in New Zealand moved from 30.3% to 28.9%, and its estimated monthly branded searches moved from 100 to 130.
- Across the 11 months ending August 2026, Seven Electrical’s estimated Share of Search among wellington electrical contractors in New Zealand moved from 48.5% to 44.4%, and its estimated monthly branded searches moved from 160 to 200.
How did search popularity change for New Zealand wellington electrical contractors in August 2026?
2 changes
In August 2026, Millars Electrical gained estimated Share of Search among wellington electrical contractors in New Zealand, from 17.8% to 28.9%.
In August 2026, Seven Electrical lost estimated Share of Search among wellington electrical contractors in New Zealand, from 55.6% to 44.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Millars Electrical’s and Seven Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Millars Electrical
2 branded search terms
- millars electrical
- millars electrical wellington
Seven Electrical
2 branded search terms
- seven electrical
- seven electrical wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.