Grocer vs Pricer:Which is more popular?
In September 2026, Grocer had more branded searches than Pricer among price comparison sites in New Zealand. Grocer had about 480 branded searches, while Pricer had 90. Grocer made up 2.1% of all price comparison site searches we track, and Pricer accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about price comparison sites, Grocer appeared in four of the five answers and Pricer in three. Pricer was mentioned before Grocer in three out of five answers.
Who do people search for more?
Grocer, about 5 searches for every 1 for Pricer
Who does AI mention more?
Grocer, mentioned in 4 of 5 answers, Pricer in 3
Who does AI recommend more?
Pricer, named ahead of Grocer in 3 of 5 answers
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Top price comparison sites in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Grocer was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Pricer was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Pricer was listed before Grocer in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PriceSpy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PriceMe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Grocer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pricer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Grosave2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Getprice2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Canstar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Glimp1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about price comparison sites
5 answers
Asked ChatGPT
“Which price comparison site should I use in New Zealand?”
Asked ChatGPT
“What are the best price comparison sites in New Zealand?”
Asked ChatGPT
“What's the best price comparison site in New Zealand for cheap deals?”
Searched Google, AI Overview
“price comparison sites nz”
Searched Google, AI Overview
“compare prices nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Grocer or Pricer more popular in search?
This chart shows how often people search Google for Grocer and Pricer by name. Each line represents a brand's share of searches for all eight price comparison sites we track, month by month, from searches in New Zealand.
Share of searches by month for Grocer, Pricer. The figures are in the table below the chart.
View monthly share of searches table
| Month | PriceSpy | PriceMe | Grosave | Grocer | Canstar | Glimp | Pricer | Getprice |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.4% | 15.3% | 1.4% | 1.7% | 1.5% | 2.5% | 0.24% | 0.03% |
| Nov 2025 | 79.9% | 16% | 0.77% | 0.95% | 0.75% | 1.4% | 0.14% | 0.06% |
| Dec 2025 | 82.3% | 13.4% | 0.79% | 1.5% | 0.65% | 1.2% | 0.17% | 0.05% |
| Jan 2026 | 77.1% | 15.3% | 1.1% | 2.5% | 1.3% | 2.5% | 0.17% | 0.07% |
| Feb 2026 | 79.4% | 12.7% | 1.1% | 2.6% | 1.4% | 2.6% | 0.18% | 0.04% |
| Mar 2026 | 79.4% | 12.8% | 1.7% | 2.6% | 1.1% | 2.1% | 0.25% | 0.04% |
| Apr 2026 | 82.3% | 10.7% | 1.2% | 2.7% | 1.4% | 1.4% | 0.26% | 0.04% |
| May 2026 | 83.1% | 10.8% | 0.97% | 2.2% | 1.2% | 1.5% | 0.19% | 0.04% |
| Jun 2026 | 82.9% | 10.8% | 1.2% | 1.8% | 1.4% | 1.5% | 0.34% | 0.04% |
| Jul 2026 | 70.8% | 9.2% | 1.5% | 1.5% | 15.4% | 1.2% | 0.16% | 0.03% |
| Aug 2026 | 72.1% | 11.5% | 2.9% | 2.9% | 9% | 1.3% | 0.28% | 0.04% |
| Sep 2026 | 79.4% | 12.7% | 2.6% | 2.1% | 1.7% | 1.1% | 0.39% | 0.04% |
How has the Grocer and Pricer comparison changed over the last 12 months?
3 findings
- Grocer was ahead of Pricer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Grocer’s share of searches among price comparison sites in New Zealand moved from 1.7% to 2.1%, and its estimated monthly branded searches held steady at 480.
- Across the 12 months ending September 2026, Pricer’s share of searches among price comparison sites in New Zealand moved from 0.24% to 0.39%, and its estimated monthly branded searches moved from 70 to 90.
How did search popularity change for New Zealand price comparison sites in September 2026?
2 changes
In September 2026, Grocer lost share of searches among price comparison sites in New Zealand, from 2.9% to 2.1%.
Estimated monthly branded searches for Pricer in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Grocer’s and Pricer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among price comparison sites
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